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New Venture Management : The Entrepreneur's Roadmap for Development, Management, and Growth. 3rd ed. 新しいベンチャー管理 第3版
・ISBN 978-0-367-47236-8 hard GB£ 200.00
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・ISBN 978-0-367-46672-5 paper GB£ 80.99
￥25,657.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-03429-2
| 著者・編者 | Kuratko, Donald F. / Hornsby, Jeffrey S., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2020.12 |
| ページ数 | 352 pp. |
| 言語 | ENG |
| ニュース番号 | ＜660-509 660-P1862＞ |
解説
The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth.
This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include:
- Expanded coverage of the Lean Startup methodology
- Improved focus on the development and importance of teams
- A new section on the emergence of equity crowdfunding
- Further discussion of ethics and the dangers of dramatic scaling
Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers.
Online resources include an instructor's manual, test bank, PowerPoint slides, and additional materials to aid instructors and students in applying their knowledge.