株式会社極東書店トップ ＞ 商品一覧 ＞ Employer Branding for Competitive Advantage : Models and Implementation Strategies.
商品詳細
Employer Branding for Competitive Advantage : Models and Implementation Strategies.
・ISBN 978-0-367-65096-4 2021 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-367-65100-8 2024 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-12782-6
| 著者・編者 | Rana, Geeta / Agarwal, Shivani / Sharma, Ravindra (eds.), |
|---|---|
| シリーズ | Information Technology, Management and Operations Research Practices |
| 出版社 | (CRC Pr., US) |
| 出版年月 | 2021.03 |
| ページ数 | 204 pp. |
| 言語 | ENG |
| ニュース番号 | ＜660-P1908 660-P2056＞ |
解説
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.
This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.