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Open Internationalization Strategy.

Open Internationalization Strategy. オープンな国際化戦略

・ISBN 978-0-367-55793-5 2021 hard GB£ 171.99

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・ISBN 978-0-367-55794-2 2022 paper GB£ 55.99

¥17,737.- (税込) (※)価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-003-09516-3

著者・編者Tournois, Nadine / Very, Philippe (eds.),
シリーズRoutledge Frontiers in the Development of International Business, Management and Marketing
出版社(Routledge, UK)
出版年月2021.02
ページ数346 pp.
言語ENG
ニュース番号<660-555 660-L1029>

解説

Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open internationalization. Parallel to the development of the well-known concept of open innovation, open internationalization can be conceived as a meta-model for understanding companies' expansion abroad.

This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyze expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities. All the authors of the chapters are researchers specialized in the internationalization field. Readers will benefit from this new lens for understanding, studying or practising international business, from the decision to go abroad to its implementation and its efficiency.

Open Internationalization Strategy includes both academic empirical investigations and literature reviews on specific topics, making it valuable to researchers, academics, managers, and students in the fields of business and management history, international business, organizational studies, and economics.