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商品詳細
Media Convergence and the Development Strategies of Radio and Television in China.
・ISBN 978-981-3341-48-7 hard EUR 89.99
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| 著者・編者 | Duan, Peng, |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2020.12 |
| ページ数 | 166 pp. |
| 言語 | ENG |
| ニュース番号 | ＜661-L2883 661-L3774＞ |
解説
This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author's observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication.
Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.
Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.