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商品詳細
The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s.
・ISBN 978-3-030-88353-9 hard EUR 129.99
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| 著者・編者 | Schwenkbeck, Rahima, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2021.11 |
| ページ数 | 337 pp. |
| 言語 | ENG |
| ニュース番号 | ＜669-493 669-508＞ |
解説
This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s-Soul City, Stelle and Twin Oaks-with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading-often underpinned by concerns over racism, sexism, the environment, and capitalism-and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism.