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Social Media and Genre Studies : An Investigation of Facebook and Twitter Higher Education Web Pages.
・ISBN 978-1-6669-0735-3 hard GB£ 80.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-6669-0736-0
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-9787-2930-8
| 著者・編者 | Kenny, Thomas, |
|---|---|
| 出版社 | (Lexington Books, US) |
| 出版年月 | 2023.05 |
| ページ数 | 214 pp. |
| 言語 | ENG |
| ニュース番号 | ＜704-1077 704-1237＞ |
解説
This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.