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This Handbook examines social psychology and its influence as a parent discipline of consumer psychology. The book places a particular focus on the theoretical origins of social psychology, emphasising the crucial role played by social interaction in all aspects of consumer behavior.

Experts from across the globe explore and discuss application of a wide range of topics related to social psychology and consumer behavior, including human psychology and technology, power and oppression, environmental consumer psychology and the celebration of holidays. Contributors also assess the impact of psychology on macro frameworks such as public policy, the environment and stigmatization. Incorporating perspectives from well-established and emerging scholars, this Handbook provides an in-depth analysis of current knowledge while also stimulating future research.

This Handbook is an invaluable resource for scholars and students of consumer behavior, marketing and management, social psychology and psychology more broadly. Its crucial insights into consumer behavior also make it a good resource for practitioners in marketing and entrepreneurship.