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The Price of Happiness : Behavioral Economics and Willingness to Pay. C.R.サンスティーン著 幸福の価格－行動経済学と支払う意思
・ISBN 978-1-009-84365-2 hard GB£ 30.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-009-84362-1
| 著者・編者 | Sunstein, Cass R., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2026.08 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜771-201＞ |
解説
People often 'miswant.' They buy goods that do not make them happy and refuse to buy goods that would make their lives better. In The Price of Happiness, Cass R. Sunstein focuses on people's 'willingness to pay,' which is the foundation for free markets. He argues that willingness to pay deserves respect, and high honors in the annals of history, when buyers know what they are getting. It's when buyers lack information, or suffer from behavioral biases, that they might miswant. Special conundrums also arise when we try to monetize goods we don't normally consider in monetary terms, like pristine areas, human dignity, and social media. Exploring behavioral biases and their effect on human welfare, Sunstein shows how behavioral economics can be used to increase human happiness.