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Mary Kay : How a Cosmetics Empire Transformed Women's Work in America. メアリー・ケイ－いかにして化粧品の帝国がアメリカの女性の労働を変えたか
・ISBN 978-0-231-21621-0 hard US$ 110.00
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お気に入り
★★★
・ISBN 978-0-231-21622-7 paper US$ 26.00
￥6,091.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Yacovazzi, Cassandra L., |
|---|---|
| 出版社 | (Columbia U. Pr., US) |
| 出版年月 | 2026.11 |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜774-1209 774-1441＞ |
解説
When Mary Kay Ash founded her company, Beauty by Mary Kay, in 1963, women had limited options in a male-dominated business world. By the 1970s, the cosmetics and skincare company had a salesforce of tens of thousands and became the first woman-founded firm listed on the New York Stock Exchange. Mary Kay and the pink Cadillac turned into cultural icons, and the company remains a billion-dollar global business. Often dismissed as a lipstick-selling side hustle or labeled a predatory multilevel marketing scheme, Mary Kay drove a major and surprising shift in women's economic opportunities outside the office.
This book tells the story of Mary Kay Ash and the cosmetics firm that bears her name, from its founding and growth to the distinctive gendered corporate culture she cultivated. Ash combined direct sales and multilevel marketing strategies with workplace flexibility, a rhetoric of "be your own boss," and a sense of community and recognition for American women as they entered the workplace. She monetized women's social networks and fostered a lifestyle brand built on values of faith, family, and free enterprise. Cassandra L. Yacovazzi explores how women in Mary Kay have navigated opportunity, structural constraints, and shifting gender norms, showing how they are sometimes empowered and sometimes exploited. She also considers Mary Kay Ash's complex personal life and carefully constructed public image, simultaneously a maternal icon and a driven executive. In this nuanced view of Mary Kay that elevates the voices of the women who participated, we find new insights into the history of the beauty industry, female entrepreneurship, and women's work in the United States.
This book tells the story of Mary Kay Ash and the cosmetics firm that bears her name, from its founding and growth to the distinctive gendered corporate culture she cultivated. Ash combined direct sales and multilevel marketing strategies with workplace flexibility, a rhetoric of "be your own boss," and a sense of community and recognition for American women as they entered the workplace. She monetized women's social networks and fostered a lifestyle brand built on values of faith, family, and free enterprise. Cassandra L. Yacovazzi explores how women in Mary Kay have navigated opportunity, structural constraints, and shifting gender norms, showing how they are sometimes empowered and sometimes exploited. She also considers Mary Kay Ash's complex personal life and carefully constructed public image, simultaneously a maternal icon and a driven executive. In this nuanced view of Mary Kay that elevates the voices of the women who participated, we find new insights into the history of the beauty industry, female entrepreneurship, and women's work in the United States.