This book explores the differential mode of people management in the Chinese context. Based on years of ethnographic research, this book illustrates how and why the guanxihu phenomena exist across different organisations and thus, the guanxi-hu could break the 'organisational laws' (e.g. structure and system; rules and regulations; policies and procedures). By focusing on personnel practices within organisations, the book provides an outlook for keeping indigenous management with Chinese characteristics. Most importantly, this book offers significant insights into how to 'manage people' in the private and public sectors within the Chinese cultural and institutional environment. The delta of Chinese management will appeal not only to academics and researchers who have an interest in management and Chinese studies, but also to expatriates and practitioners who are engaged in doing business and managing people with/in China.

The Research Handbook provides a broad overview of key topics related to accounting and financial reporting, including donor use of financial information, methods of measuring nonprofit performance, solvency and volunteer efforts, and the misuse and misstatements of accounting information. Chapters further examine a variety of oversight mechanisms, such as the roles of auditors, nonprofit boards, regulators, monitoring groups, taxes, and accounting standard-setters. With a central focus on the strengths and contributions of empirical archival, behavioural, and descriptive research methodologies, the Research Handbook ultimately considers fruitful avenues for future research.

Presenting extensive analysis of nonprofit accounting research, this Research Handbook will prove an invaluable aid to students and scholars of accounting, management, business, economics, and public administration. Its expert integration of critical accounting research on colleges, foundations, and the healthcare sector will also benefit nonprofit managers, board members, regulators, charity monitors, and standard-setters.

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan.
From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today's digital-first media landscape.
Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media.
Features:
Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review.Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2.Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference.Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.

The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas.

Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.

Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

• the influencer phenomenon as a form of persuasion
• as a structural change in media
• as a culture shift
• as a challenge to equality
• regulations impacting the phenomenon
• ethical implications

With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.

Machine learning-also known as data mining or predictive analytics-is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information.

Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver (R) Data Mining provides a comprehensive introduction and an overview of this methodology. The fourth edition of this best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, time series forecasting and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques.

This fourth edition of Machine Learning for Business Analytics also includes:

• An expanded chapter on deep learning
• A new chapter on experimental feedback techniques, including A/B testing, uplift modeling, and reinforcement learning
• A new chapter on responsible data science
• Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students
• A full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques
• End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented
• A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions

This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

Presenting international case studies, top scholars in the field explore the interplay of relationships in gendered entrepreneurship in specific tourism settings. Chapters examine socially constructed understandings of men and women, and how these influence peoples' social identities and entrepreneurial practices. Building on feminist theories, it provides theoretical, qualitative and quantitative analyses of the topic.

This will be an invigorating read for tourism scholars, particularly those looking at the interconnections between gender and entrepreneurship in tourism. Its wide range of case studies will also make this a useful read for tourism practitioners and policy makers.

Presenting traditional, modern and potential future research methods within the field of organizational change and development, the Handbook offers practical guidance on how to carry out a wide range of different research methods, from rapid response to action research. Chapters explore the methods aligned with the phenomena of organizational change, as well as the various ontologies, epistemologies, frameworks, and values that researchers of organizational change adopt. The Handbook ultimately calls for the discipline to challenge existing paradigms and rethink its approaches to advancing knowledge regarding organizational change.

This stimulating Handbook will be valuable for students and scholars of business and innovation hoping to conduct research into what transformational change on such a grand scale requires. Its expert insights will also be beneficial for scholars of interconnected disciplines such as sociology and psychology.

Fixing Prices examines the relationship between everyday price display innovations, such as price tag devices, and wider market changes, including the introduction of price regulations about price display and item pricing. Investigating the historical development of price display, the book demonstrates the extent to which the materiality of prices contributes to the creation of different price-based valuation tactics.

Offering a historical perspective on pricing in the US retail sector, this unique book will prove invaluable to students of marketing, economic sociology, and industrial economics. It will also benefit industry professionals wanting to expand their knowledge surrounding pricing procedures.

This Concise Introduction describes current approaches to measuring and managing performance in organisations and offers insights into how they may need to evolve as the working environment changes. It demonstrates the need to see performance management in the context of the culture and leadership of the organisation and not as a standalone activity.

Key Features:

• Provides examples of good practice and highlights pitfalls to be avoided
• Describes principal tools and techniques such as The Balanced Scorecard, Performance Prism and Success Mapping
• Combines recent academic research with discussion of how techniques are used in practice

• • 
    
    The Concise Introduction to Performance Management will be indispensable for managers seeking to improve their skills and knowledge. It will also be of use for students and researchers of management, business and economics.

In Organization Theory: Management and Leadership Analysis, Jesper Blomberg explores the fields of organization theory and management, making sense of complex theories and encouraging critical thinking.

The book analyses organizations through four theoretical frameworks, offering students a clear structure they can use to understand complex organizational issues:

? the structural framework

? the Human Resources framework

? the power framework

? the symbolic framework

Each framework is explored by a chapter covering the basics, followed by a more advanced chapter so that students can deepen their understanding. A case study at the end of the book draws together theory and practice, giving students the opportunity to apply what they have learnt to a real management situation.

This book is suitable for undergraduate and postgraduate students studying Organization Theory and Management.

The book is complemented by a range of online resources including PowerPoint slides, an Instructor's Manual and Testbank.

Jesper Blomberg is Associate Professor at the Stockholm School of Economics, Sweden.

This book provides a new way of understanding Japanese management by focusing on the relationship between Japanese companies and their social practices. Whereas previous studies have often concentrated on the uniqueness of Japanese companies' systems (e.g., lifetime employment, the seniority system, company-specific unions) or methods (e.g., bottom-up management, Toyota production methods), this book explains the uniqueness of Japanese companies' activities and practices. It especially highlights the day-to-day cleaning activities that many companies have practiced for numbers of years, regardless of their size or industry. Activities that continue beyond a certain period of time are called social practices, and the book clarifies how this particular social practice has historically been formed in Japanese companies and then shows what it means to keep cherishing those cleaning practices.

The second part explains theoretically the relationship between cleaning and management with quantitative and qualitative data from Japanese companies today. Using survey results from Japanese companies, the book shows what kinds of organizations will be formed and human resources will be developed if companies have been focusing for many years on 5S activities-Sort, Set in Order, Shine, Standardize, and Sustain- that include cleaning. This part of the book presents the distinctive problem-solving and strategy-creation processes of Japanese companies in contrast to the activities of European and Americancompanies.

Planning and reporting solutions in many companies still suffer from poor data quality, are insufficiently integrated and are often time and cost intensive.

This practice-oriented book shows step by step how things can be done differently. It systematically shows how modern planning and reporting systems in BI-supported controlling can be set up with the use of data warehouse and big data technology and usefully supplemented with AI-supported features.

For the 4th edition, the book has been comprehensively updated. The extensive controlling cockpit example has been expanded. It now contains suggestions for the areas of corporate management (operational and strategic controlling), sales, production, purchasing and project management. In addition, the latest developments in BI-supported controlling with the support of traditional and explorative BI are highlighted, including data mining, predictive analytics, artificial intelligence, RPA, chatbots, data discovery, data visualization, app technology, self-service BI and cloud computing. Further innovations concern the topics of data quality and data modeling. The final chapter is "Mobile BI", which deals with the expansion of powerful mobile analysis and planning solutions with the help of tablets, mobile phones and other mobile devices.

The health of organizations, both financial and moral, and the success and stability of share markets and other markets is premised on relevant and reliable accounting information, proper accountability, and good governance. Chapters address a diverse range of organizations and settings and investigate new ways of holding organizations and their managers accountable, not just for financial but also for social and environmental performance. Effective accounting, accountability and governance are seen as requiring not just technical practices but also social and moral practices. Emphasizing their interconnectedness is necessary to achieve better outcomes for organizations, society and the planet.

This expansive Handbook will be crucial for academic researchers working within the fields of accounting, economics, corporate governance, accountability, management, and business and be beneficial for accounting, economics and management professionals seeking to clarify and expand upon their knowledge for effective application.