Winning through Platforms is your new go-to guide for modern competitive advantage.

Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.

How will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one.

Winning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies-such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.

This game-changing playbook will teach you how to:

• Revitalize your business through strategic use of platforms
• Design platforms that are compelling to customers and hard for competitors to match
• Accelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journey
• Innovate in high-impact benefit areas to differentiate your platform
• Elevate your customer's personal platform experience
• Transform your enterprise and operations to drive superior performance

Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.

Learn the platform playbook. Find and apply your plays.

This book forms part of the American Marketing Association (AMA) leadership series.

This is an open access book.

FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field.

These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely:

- to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication;

- to share methodological approaches;

- toexpand the dialogue between communications studies and fashion-related disciplines;

- to encourage junior researchers to pursue their scientific interests in this field.

Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.

The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.

This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the "new normal" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

This book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails and show how integrated management can do better. Managers can only act as role models for an integrated team if they share the same attitude to leadership and pursue a common strategy. Business goals that need to be achieved can only be shared by integrated product and sales management and one avoids employees being worn down by the hurdles caused by inter-departmental boundaries.

The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain. Without an adequate supply chain and fitting communication to the customers, B2B businesses cannot be successful and profitable. Students of business administration, economics, industrial engineering, business engineering, computer science for IT/ OT and other engineering disciplines will have a worthwhile read as well.

Healthcare systems around the world are struggling under intense pressure. Ageing populations, declining workforce, funding restraints and spending cuts have combined to produce a challenging environment to deliver a service that is fundamental to the lives of many. This book defines sustainable healthcare as an integrated system, where stakeholders work together to deliver high quality, safe patient care at the lowest possible cost and with a focus on outcomes that patients value. Using this definition as a guide, this book brings together an extensive body of knowledge from an elite group of academics to consider how we can shape healthcare service delivery in a way that delivers sustainable value to society as a whole.

This edited collection will be of interest to academics working in healthcare management, healthcare innovation, the role of technology in healthcare, sustainable healthcare management, and healthcare in public policy. It will also be vital reading for managers and professionals working in health and social care that are interested in research -based solutions to the challenges they face.

International leadership expert Michael Jenkins shines a light on the adverse effects of dysfunctional and toxic boards and how they have the potential to destroy an organisation's culture. This can happen through erosion of brand value leading to talent attrition and increased mental health issues in employees due to a deterioration in trust and psychological safety. Combined with recent fundamental changes in the labour market and demographic changes in the workforce, there is a potent cocktail of Future of Work issues that will not go away. Enlightened leaders must tackle such issues head-on if they are to steward sustainable and responsible organisations and businesses.

Based on extensive research, including interviews with board members from around the world, together with one-to-one interviews with leaders from the VAB (Virtual Advisory Board) network, Toxic Humans: Combatting Poisonous Leadership in Boards and Organisations outlines various experiences of toxic leadership and how successful directors managed to work with and through it. These interviews shape the final sections of the book where the reader is given a set of recommendations for action to help mitigate and manage the effect of toxic leadership - at the Board, senior leader and team levels - and to build a positive and productive workplace where all can flourish.

This peer-reviewed publication adds value to the previous edition. Like its predecessor, it provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practitioners in tourism. It presents informative, interesting and timely chapters from leading academics - hailing from diverse backgrounds around the globe.

This book features case studies from real-life businesses as well as a thorough review of the relevant academic literature focused on this field of study. It describes different tourism marketing strategies related to cultural tourism, events tourism, food tourism, religious tourism, as well as spa and wellness tourism, among other segments. At the same time, it comprises discursive contributions that elaborate about critical matters that can impact the travel and tourism industries, including: consumer behaviour, the planning, organisation and implementation of responsible tourism practices in different contexts; crisis management; the marketing environment issues that can affect the long term sustainability of destinations, like supply, demand and seasonality factors; as well as the utilisation of smart tourism technologies and digital marketing channels, among other topics.

Each chapter also contains a succinct summary that outlines its content in a condensed form, so as the readers could review and retain key information. Experiential exercises and case studies are provided to illustrate real situations that are meant to help aspiring managers in their future employment. Course conveners may use these cases as the basis of class discussions. In addition, web resources provide further information sources.

Followership as a separate concept within leadership studies gained prominence in the 1990s and has evolved over the past few decades into an indispensable component of the discipline. Nevertheless, misunderstandings about followers and their relationship to leaders prevail. Exploring what it takes to be a follower is increasingly important in the current organizational, social, and political landscapes rife with narcissism, a seemingly acceptable leadership characteristic in the twenty-first century.

Being a follower to a mercurial leader isn't easy - especially if they are an alien Time Lord who has lived for centuries in various body incarnations. Followers must not be passive, but full partners in the leader/follower relationship to enable them to reach goals and provide the skills and perspectives leaders need for organizational success. Requiring courage, the numerous and varied companions in the TV series Doctor Who provide a compelling and interesting example of followership from which we can learn to become better, more courageous, followers.

By leveraging the intersection of popular culture, leadership theory, and followership theory, Courageous Companions offers an accessible new perspective for those who desire to gain a greater understanding of leaders and followers to transform their relationships and organizations. Exploring Effective Leadership Practices through Popular Culture aims to bring examples, theory and methodology of leadership to life by analysing academic concepts through popular culture examples that will appeal to a broad range of readers.

Emotions, while extremely varied in their manifestation and effects on organizational settings, nonetheless represent the essence of organizational life. In this 19th volume of Research on Emotion in Organizations, editors Neal M. Ashkanasy, Ronald H. Humphrey and Ashlea C. Troth orchestrate a retrospective view of the field in order to address a wide range of emotion-related topics and point to the future of research in organizational behavior and organization theory.

With contributions from Australia, Germany, Finland, Iran, Canada, France, Italy, Poland, the USA and the UK, chapters highlight the diverse nature and effect of emotions in organizational settings. Authors cover topics including physiological needs, strategic investment decisions, workplace supervisory practices, counterproductive behaviors, emotions in teamwork, CEO behavior, emotional intelligence, work-family balance, knowledge sharing and emotional labor.

Taking this series' esteemed reputation a step further, Emotion in Organizations: A Coat of Many Colors ushers the field into a new era in the ever-evolving world of work.

Current recruitment and selection practices are essentially a cloning process which seeks to match applicants with the current corporate culture of the hiring organisation. This ignores applicants with different points of view, differing value systems and career aspirations. Authors Fons Trompenaars and Peter Woolliams explore the idea that, while all organisations should develop and promote their core values, the application of them needs to be revisited.

New Approaches to Recruitment and Selection presents a new framework that compares current corporate cultures with the evolving value systems of current and potential employees. The authors believe that applicants should match the organization's needs and explore how different categories of applicants can enrich the organisation whilst providing full engagement.

The authors' longitudinal research on traditional frameworks and practices shows that while companies strive to be objective, they are rarely free of cultural bias. They identify serious shortcomings in how organisations utilise their people. While most organisations are implementing a wide range of policies and programmes to identify and eliminate pay inequalities, and improve their attractiveness to women and minorities, great change has not materialised.

Each volume in this series will explore failing established models and propose new conceptual frameworks with practical approaches. International case studies enrich the arguments and findings.

Purchase of this book includes exclusive access to app-based content, enabling readers to explore the application of specific concepts in further detail.

Innovation leadership is essential to survive in today's turbulent landscape. For many organisations, their environment is characterized by internationalization, customer centricity, digitalization, sustainability, and a call for greater diversity. In these volatile, uncertain, ambiguous, and complex (VUCA) settings, there is also the need to create new and sustainable sources of value.

How are current-day leaders helping to turn ideas into value, whether that be through new products, services, markets, experiences, partnerships, processes, or business models? What are the new competencies and skills required in order to respond and effectively innovate in a changing environment?

Innovation Leadership in Practice provides a unique source of new insights on the role of innovation leadership and effective practices through conceptual models, empirical case studies, development interventions, and tools.

This book explores the notion of authenticity in leaders and examines how authentic leadership is supported by emotional intelligence (EI), resiliency, and mindfulness. In identifying mindfulness as a key to developing self-awareness along with sincere and transparent relationships with others, the author argues that mindfulness allows leaders to achieve greater authenticity and moral perspective in their leadership journey.

As authentic leadership increases empowerment and inclusion, this work pays particular attention to how mindfulness can help support leaders from hisotrically marginalized communities and women leaders to lead in a way that is more congruent with their identities and values. Understanding the antecedents of authentic leadership in mindfulness and other related psychological constructs will extend research on leadership development.

The world is entering the Third Millennium in which great changes are expected in all areas of human interest, life, and activity. These changes have been brought on by past and present man-made events, which have had both positive and negative consequences. The coming millennium will be marked by significant social, political, demographic, and technological changes, and will definitely differ from the last century.

The future will bring more leisure time, a higher standard of living, and a better quality of life for us all. Future Tourism Trends examines recent and the most probable changes and answers questions such as: Who is 'the new tourist' - if there is one - and what is she looking for? Is the new post-technological era transforming the very essence of travelling? The authors present a wide range of visionary insights, as well as operational takeaways.