・ISBN 978-0-415-81271-9 2013 hard GB￡ 130.00
¥38,038.- (税込) *
・ISBN 978-0-415-75147-6 2014 paper GB￡ 42.99
¥12,578.- (税込) *
・ISBN 978-0-203-06859-5 1988 eBook
大学・機関向け
| 著者・編者 | Goodall, Brian / Ashworth, G. (eds.), |
|---|---|
| シリーズ | (Routledge Library Editions: Tourism 1) |
| 出版社 | (Routledge, UK) |
| ページ数 | 244 pp. |
| ニュース番号 | ＜599-584＞ |
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
