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〔リプリント〕 C.A.バートレット他編 グローバル企業を経営する
Managing the Global Firm.

・ISBN 978-0-415-63918-7 2013 hard GB£ 140.00

¥40,964.- (税込) *

・ISBN 978-0-415-75193-3 2014 paper GB£ 42.99

¥12,578.- (税込) *

・ISBN 978-0-203-07794-8 1990 eBook

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著者・編者 Bartlett, Christopher A. / Doz, Y. / Hedlund, G. (eds.),
シリーズ (Routledge Library Editions: International Business 3)
出版社 (Routledge, UK)
ページ数 363 pp.
ニュース番号 <598-899>

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.