・ISBN 978-0-415-65777-8 2013 hard GB￡ 130.00
¥38,038.- (税込) *
・ISBN 978-1-138-00793-2 2014 paper GB￡ 42.99
¥12,578.- (税込) *
・ISBN 978-0-203-07652-1 1990 eBook
大学・機関向け
| 著者・編者 | Smidt, Marc de / Wever, E. (eds.), |
|---|---|
| シリーズ | (Routledge Library Editions: International Business 36) |
| 出版社 | (Routledge, UK) |
| ページ数 | 247 pp. |
| ニュース番号 | ＜598-930＞ |
This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
