・ISBN 978-0-415-65812-6 2013 hard GB￡ 140.00
¥40,964.- (税込) *
・ISBN 978-0-203-07624-8 1986 eBook
大学・機関向け
| 著者・編者 | Turnbull, Peter W. / Valla, J.-P. (eds.), |
|---|---|
| シリーズ | (Routledge Library Editions: International Business 40) |
| 出版社 | (Routledge, UK) |
| ページ数 | 310 pp. |
| ニュース番号 | ＜598-932＞ |
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
