・ISBN 978-1-138-79163-3 2015 hard GB£ 130.00
¥38,038.- (税込) *
・ISBN 978-1-315-76268-5 1963 eBook
大学・機関向け
著者・編者 | Stacey, Nicholas A. H. / Wilson, A., |
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シリーズ | (Routledge Library Editions: Marketing) |
出版社 | (Routledge, UK) |
ページ数 | 186 pp. |
ニュース番号 | <614-915> |
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.