・ISBN 978-0-415-81802-5 2013 hard GB£ 130.00
¥38,038.- (税込) *
・ISBN 978-0-203-58243-5 1967 eBook
大学・機関向け
著者・編者 | Firestone, Otto John, |
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シリーズ | (Routledge Library Editions: Advertising) |
出版社 | (Routledge, US) |
ページ数 | 112 pp. |
ニュース番号 | <600-936> |
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
First published in 1967.