社会学 — 全 下位分類

A foundational collection of essays that demonstrate how to study race and media
From graphic footage of migrant children in cages to #BlackLivesMatter and #OscarsSoWhite, portrayals and discussions of race dominate the media landscape. Race and Media adopts a wide range of methods to make sense of specific occurrences, from the corporate portrayal of mixed-race identity by 23andMe to the cosmopolitan fetishization of Marie Kondo. As a whole, this collection demonstrates that all forms of media-from the sitcoms we stream to the Twitter feeds we follow-confirm racism and reinforce its ideological frameworks, while simultaneously giving space for new modes of resistance and understanding.
In each chapter, a leading media scholar elucidates a set of foundational concepts in the study of race and media-such as the burden of representation, discourses of racialization, multiculturalism, hybridity, and the visuality of race. In doing so, they offer tools for media literacy that include rigorous analysis of texts, ideologies, institutions and structures, audiences and users, and technologies. The authors then apply these concepts to a wide range of media and the diverse communities that engage with them in order to uncover new theoretical frameworks and methodologies. From advertising and music to film festivals, video games, telenovelas, and social media, these essays engage and employ contemporary dialogues and struggles for social justice by racialized communities to push media forward.
Contributors include:
Mary Beltran
Meshell Sturgis
Ralina L. Joseph
Dolores Ines Casillas
Jennifer Lynn Stoever
Jason Kido Lopez
Peter X Feng
Jacqueline Land
Mari Castaneda
Jun Okada
Amy Villarejo
Aymar Jean Christian
Sarah Florini
Raven Maragh-Lloyd
Sulafa Zidani
Lia Wolock
Meredith D. Clark
Jillian M. Baez
Miranda J. Brady
Kishonna L. Gray
Susan Noh

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.

Girl Head shows how gender has had a surprising and persistent role in film production processes, well before the image ever appears onscreen.
For decades, feminist film criticism has focused on issues of representation: images of women in film. But what are the feminist implications of the material object underlying that image, the filmstrip itself? What does feminist analysis have to offer in understanding the film image before it enters the realm of representation?
Girl Head explores how gender and sexual difference have been deeply embedded within film materiality. In rich archival and technical detail, Yue examines three sites of technical film production: the film laboratory, editing practices, and the film archive. Within each site, she locates a common motif, the vanishing female body, which is transformed into material to be used in the making of a film. The book develops a theory of gender and film materiality through readings of narrative film, early cinema, experimental film, and moving image art.
This original work of feminist media history shows how gender has had a persistent role in film production processes, well before the image ever appears onscreen.

In the open access book, The Digital Logic of Death, Steven Pustay skillfully makes visible the immensely important but often overlooked role that moving images play in shaping our understanding of mortality.

This relationship, he argues, is made all the more urgent by the technologies of the digital age, which have profoundly altered our ability to represent and contemplate death through moving images, resulting in an entirely new cultural logic of death.

To draw out this new logic, Pustay presents accessible readings of otherwise dense and difficult philosophical approaches to death - such as those found in existentialism, psychoanalysis, and critical theory - by reading them through the lens of contemporary media. From art-house films like Irreversible and The Fountain to blockbusters like the Matrix trilogy, from television commercials for M&M's to pay-cable dramas like The Sopranos and Breaking Bad, from first-person shooters like Bioshock to indie-games like LIMBO, Pustay shows how moving images have shifted our understanding of death in general and our recognition of our own finiteness in particular.

The ebook editions of this book are available open access under a CC BY-NC-ND 3.0 licence on www.bloomsburycollections.com. Open access was funded by Knowledge Unlatched.

The must-have resource for media selling in today's technology-driven environment

The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era.

The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition:

• Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically
• Reveals how to conduct research on Google Analytics
• Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects' advertising and marketing challenge
• Includes insights into selling and distribution of podcasts
• Includes links to downloadable case studies, presentations, and planners on the Media Selling website
• Includes an extensive Glossary of Digital Advertising terms

Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Award-winning cine-maVRicks Eric R. Williams, Carrie Love and Matt Love introduce virtual reality cinema (also known as 360 degrees video or cine-VR) in this comprehensive guide filled with insider tips and tested techniques for writing, directing and producing effectively in the new medium.

Join these veteran cine-VR storytellers as they break down fundamental concepts from traditional media to demonstrate how cine-VR can connect with audiences in new ways. Examples from their professional work are provided to illustrate basic, intermediate and advanced approaches to crafting modern story in this unique narrative space where there's no screen to contain an image and no specific stage upon which to perform.

Virtual Reality Cinema will prepare you to approach your own cine-VR projects via:

• Tips and techniques for writing, directing and producing bleeding-edge narrative cine-VR projects;
• More than a hundred photos and illustrations to explain complex concepts;
• Access to more than two hours of on-line cine-VR examples that you can download to watch on your own HMD;
• New techniques developed at Ohio University's Game Research and Immersive Design (GRID) Lab, including how to work with actors to embrace Gravity and avoid the Persona Gap, how to develop stories with the Story Engagement Matrix and how to balance directorial control and audience agency in this new medium.

This book is an absolute must read for any student of filmmaking, media production, transmedia storytelling and game design, as well as anyone already working in these industries that wants to understand the new challenges and opportunities of virtual reality cinema.

In this ninth edition of his award-winning introduction, John Storey presents a clear and critical survey of competing theories of, and various approaches to, popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines.

Retaining the accessible approach of previous editions and using appropriate examples from the texts and practices of popular culture, this new edition remains a key introduction to the area.

New to this edition:

• updated throughout with contemporary examples of popular culture
• revised and expanded sections on Richard Hoggart and Utopian Marxism
• brand new discussions on Black Lives Matter and intersectionality
• updated student resources at www.routledge.com/cw/storey

This new edition remains essential reading for undergraduate and postgraduate students of cultural studies, media studies, communication studies, the sociology of culture, popular culture and other related subjects.

Cinema Memories brings together and analyses the memories of almost a thousand people of going to the cinema in Britain during the 1960s. It offers a fresh perspective on the social, cultural and film history of what has come to be seen as an iconic decade, with the release of films such as A Taste of Honey, The Sound of Music, Darling, Blow-Up, Alfie, The Graduate, and Bonnie and Clyde.
Drawing on first-hand accounts, authors Melvyn Stokes, Matthew Jones and Emma Pett explore how cinema-goers constructed meanings from the films they watched - through a complex process of negotiation between the films concerned, their own social and cultural identities, and their awareness of changes in British society. Their analysis helps the reader see what light the cultural memory of 1960s cinema-going sheds on how the Sixties in Britain is remembered and interpreted.
Positioning their study within debates about memory, 1960s cinema, and the seemingly transformative nature of this decade of British history, the authors reflect on the methodologies deployed, the use of memories as historical sources, and the various ways in which cinema and cinema-going came to mean something to their audiences.

This volume provides an overview of the landscape of mediated female agencies and subjectivities in the last decade. In three sections, the book covers the films of women directors, television shows featuring women in lead roles, and the representational struggles of women in cultural context, with a special focus on changes in the transformative power of narratives and images across genres and platforms. This collection derives from the editors' multi-year experiences as scholars and practitioners in the field of film and television. It is an effort that aims to describe and understand female agencies and subjectivities across screen narratives, gather scholars from around the world to generate timely discussions, and inspire fellow researchers and practitioners of film and television.

This intellectually vibrant volume is the first collection to deal with Australian celebrity in ways that account for both cultural and gendered specificities, demonstrating how gendered ways of imagining Australia are reinforced and contested in celebrity representations and self-presentations.

Gender and Australian Celebrity Culture engages with celebrities across a diverse range of fields - actors, journalists, athletes, comedians, writers, and television personalities - and in doing so critically reflects upon different forms of Australian fame and the media platforms and practices that sustain them. Authors in this volume engage directly with pertinent issues relating to gender and sexuality, including celebrity feminism and the generative capacity of feminist rage; normative femininity and its instability; hegemonic masculinities; and queerness and its (in)visibility. Contributors also intervene in a number of ongoing debates in media and cultural studies more broadly, including those around the politics and affordances of digital media; whiteness and Australia's colonial histories; celebrity labour; and methodologies for celebrity studies. This timely collection urges scholars of celebrity to attend further both to the gendered nature of celebrity culture and to local conditions of production and consumption.

This book will be of key interest to researchers and graduate students in cultural studies, television and film studies, digital media studies, critical race and whiteness studies, gender and sexuality studies, and literary studies.

Discover cultural psychology with this up-to-date introductory text full of bite-sized briefings perfect for undergraduate students

Culture Conscious: Briefings on Culture, Cognition, and Behavior delivers an insightful treatment of 46 different topics in the cross-cultural study of perception, cognition, personality, social behavior, health and moral reasoning. These stand-alone briefings are ideal for instructors who wish to assign individual topics without requiring their students to read an entire textbook.

The book presents the newest findings from cross-cultural psychology on both general topics, like cultural dimensions and methodological issues, and more specific subjects, like a 2015 study that compared the definitions of "fairness" used b children in Germany and rural Namibia.

Split into 11 units that correspond roughly to chapter topics in more typical introductory psychology textbooks, the book contains briefings of roughly 700 to 1000 words each. Every briefing is written in an accessible and practical style for readers who have no background in psychology, research methods or statistics. The book also contains:

• A fulsome exploration of cross-cultural human experience, as opposed to the token "multiculturalism" and "diversity" content that has been added to competing textbooks.
• A strong counterbalance to the tendency for psychological research to involve participants from western, educated, industrialized, rich and democratic countries.
• "Bite sized" and curated research packaged specifically for easy student consumption and learning.
• A selection of studies that undergraduate students will find interesting, relevant and accessible.

Perfect for undergraduate students taking courses in introductory or cross-cultural psychology, multicultural counseling, psychological anthropology, international relations, and intercultural communication. Culture Conscious will also earn a place in the libraries of business educators who wish to implement an international or intercultural component in their curriculum.

How cats became the undisputed mascot of the internet.

The advertising slogan of the social news site Reddit is "Come for the cats. Stay for the empathy." Journalists and their readers seem to need no explanation for the line, "The internet is made of cats." Everyone understands the joke, but few know how it started. A Unified Theory of Cats on the Internet is the first book to explore the history of how the cat became the internet's best friend.

Internet cats can differ in dramatic ways, from the goth cats of Twitter to the glamourpusses of Instagram to the giddy, nonsensical silliness of Nyan Cat. But they all share common traits and values. Bringing together fun anecdotes, thoughtful analyses, and hidden histories of the communities that built the internet, Elyse White shows how japonisme, punk culture, cute culture, and the battle among different communities for the soul of the internet informed the sensibility of online felines. Internet cats offer a playful-and useful-way to understand how culture shapes and is shaped by technology.

Western culture has used cats for centuries as symbols of darkness, pathos, and alienation, and the communities that helped build the internet explicitly constructed themselves as outsiders, with snark and alienation at the core of their identity. Thus cats became the sine qua non of cultural literacy for the Extremely Online, not to mention an everyday medium of expression for the rest of us. Whatever direction the internet takes next, the "series of tubes" is likely to remain cat-shaped.

Winner, 2021 PROSE Award in the Cultural Anthropology & Sociology Category
Finalist, 2021 Lambda Literary Award in LGBTQ Studies
A troubling account of heterosexual desire in the era of #MeToo
Heterosexuality is in crisis. Reports of sexual harassment, misconduct, and rape saturate the news in the era of #MeToo. Straight men and women spend thousands of dollars every day on relationship coaches, seduction boot camps, and couple's therapy in a search for happiness.
In The Tragedy of Heterosexuality, Jane Ward smartly explores what, exactly, is wrong with heterosexuality in the twenty-first century, and what straight people can do to fix it for good. She shows how straight women, and to a lesser extent straight men, have tried to mend a fraught patriarchal system in which intimacy, sexual fulfillment, and mutual respect are expected to coexist alongside enduring forms of inequality, alienation, and violence in straight relationships.
Ward also takes an intriguing look at the multi-billion-dollar self-help industry, which markets goods and services to help heterosexual couples without addressing the root of their problems. Ultimately, she encourages straight men and women to take a page out of queer culture, reminding them "about the human capacity to desire, fuck, and show respect at the same time."

This study of Kevin Smith's debut film breaks new ground by exploring how Clerks sits at the intersection of political and cultural trends relevant to alternative youth cultures in the early 1990s.

Clerks (1994) was born of and appeals to a specific youth subculture, with the multimedia 'View Askewniverse' developing out of the film's initial release. Drawing on existing texts and movements such as Richard Linklater's Slacker (1991), Douglas Coupland's novel Generation X: Tales for an Accelerated Culture and alternative rock subcultures that had developed during and since the 1980s, the film presents a comedic take on working as a young person in 1990s America in a manner that was praised for its authenticity. Filmed on a miniscule budget, the roughness of the film's aesthetic, combined with a hard rock soundtrack comprised of mostly independent bands, convinced many that it could speak for young Americans, much more than polished, corporate Hollywood productions. The book situates the film within this wider cultural movement and cultural zeitgeist and explores the role of working-class youth and employment in the years following Reaganomics and its consequences, as well as providing insight into the film's presentation of consumption and of its representation of masculinity and sexuality.

Clear, concise and comprehensive, the book is ideal for students, scholars and those with an interest in youth cinema, American independent film, Cult Film, Subcultures and Counterculture, as well as both Film and American Studies more broadly.

This book observes and analyzes transnational interactions of East Asian pop culture and current cultural practices, comparing them to the production and consumption of Western popular culture and providing a theoretical discussion regarding the specific paradigm of East Asian pop culture.

Drawing on innovative theoretical perspectives and grounded empirical research, an international team of authors consider the history of transnational flows within pop culture and then systematically address pop culture,digital technologies, and the media industry. Chapters cover the Hallyu-or Korean Wave-phenomenon, as well as Japanese and Chinese cultural industries. Throughout the book, the authors address the convergence of the once-separated practical, industrial, and business aspects of popular culture under the influence of digital culture. They further coherently synthesize a vast collection of research to examine the specific realities and practices of consumers that exist beyond regional boundaries, shared cultural identities, and historical constructs.

This book will be of interest to academic researchers, undergraduates, and graduate students of Asian media, media studies, communication studies, cultural studies, transcultural communication, or sociology.

This book explores the concept of cultural chauvinism as the sense of superiority that ethnic or national groups have of themselves relative to others, particularly in the context of international relations.

Minabere Ibelema shows the various ways that academics, statesmen, and especially journalists, express their cultural groups' sense of superiority over others. The analysis pivots around the notion of "Western values" given its centrality in international relations and diplomacy. To the West, this stands for an array of largely positive political and civic values; to a significant portion of the global community, it embodies degeneracies. Ibelema argues that often the most routine expressions go under the radar, even in this age of hypersensitivity.

This book throws a unique light on global relations and will be of particular interest to scholars in international relations, communication studies and journalism studies.