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経営学・経営管理

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1

Trousson, Raymond / Vercruysse, Jeroom (dir.), Dictionnaire general de Voltaire. (Champion classiques, references et dictionnaires 18) 1272 p. 2020:10 (Champion, FR) <670-9>
ISBN 978-2-38096-016-7 paper ¥7,064.- (税込) EUR 38.00

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1

リーン経営-日本の経営哲学の入門と研究
Bertagnolli, Frank, Lean Management: Introduction and In-Depth Study of Japanese Management Philosophy. 449 pp. 2022:3 (Springer, GW) <672-381>
ISBN 978-3-658-36086-3 paper ¥21,875.- (税込) EUR 89.99 *

This book shows the basics, methods and principles of lean process design in production as well as in other areas such as development, engineering and administration. In addition, it serves as a reference work for practical use. Questions have been developed for each topic area for process analysis. These can be used for self-reflection and benchmarking. Numerous examples, a continuous fictitious industry case as well as learning objectives and exercises with solutions for each chapter supplement the explanations and enable optimal exam preparation.This book is a translation of the original German 2nd edition Lean Management by Frank Bertagnolli, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

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Blechschmidt, Joerg, Trend Management: How to Effectively Use Trend-knowledge in Your Company. (Business Guides on the Go) 64 pp. 2022:2 (Springer, GW) <672-382>
ISBN 978-3-662-64702-8 hard ¥9,234.- (税込) EUR 37.99

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.

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3

D.Crowther他編 社会的企業家
Crowther, David / Quoquab, Farzana (eds.), Social Entrepreneurs: Mobilisers of Social Change. (Developments in Corporate Governance and Responsibility 18) 384 pp. 2022:6 (Emerald, UK) <672-383>
ISBN 978-1-80382-102-3 hard ¥29,620.- (税込) US$ 132.00 *

Social entrepreneurs greatly differ from other forms of entrepreneurs in terms of judgment capacity, pro-activeness, innovativeness, entrepreneurial virtue. They are often associated with social innovation and ascribed as transformational leaders due to their contribution in finding and initiating the positive change in solving any social problem. In recent years, the whole world is facing different aspects and levels of social problems. This has led to social entrepreneurs becoming more desired and attracting significant research attention. However, the discussion on such topic is still at its infancy with ongoing debates on its definition, characteristics, and roles. Social Entrepreneurs: Mobilisers of Social Change works to fill this gap in the literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems. Developments in Corporate Governance and Responsibility offers the latest research on topical issues by international experts and has practical relevance to business managers. This is the only book series endorsed by the Social Responsibility Research Network.

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Cunningham, William M., Thriving as a Minority-Owned Business in Corporate America: Building a Pathway to Success for Minority Entrepreneurs. 186 pp. 2021:12 (Apress, US) <672-384>
ISBN 978-1-4842-7239-8 paper ¥4,858.- (税込) EUR 19.99

The dramatic increase in minority- and female-owned companies continues to transform the business world while setting standards for those who follow. Thriving as a Minority-Owned Business in Corporate America offers you a comprehensive guide to current practical knowledge of minority business development, from grants and loans to market building. This book demonstrates how you can use specific laws, institutions, and new technologies to set up and steer your business to success. Expert coverage includes both established and underused resources at the federal, state, and local levels dedicated to minority business expansion. You will learn how to tap resources made available by such government programs as the Minority Business Development Agency (MBDA) and the Offices of Minority and Women Inclusion (OMWI). Non-governmental funding sources (e.g., banks, credit unions, venture capital) are also examined in depth, with sound advice on approaching each. The author explores the critical role of social media in leveling the playing field, spotlighting minority/female business-related sites and strategies for leveraging your online presence. And he provides real-world guidance on business certifications, tax breaks, credit issues, and more. Whether you’re in start-up or expansion mode, after reading this book, you will have the know-how needed to seize the opportunity and succeed with your enterprise. What You Will LearnDiscover unused and unrecognized resources at the federal, state, and local level set up specifically for minority business See the difference between banks, thrifts, credit unions, angel investors, and venture capital, and how to approach each Use social media in support of minority business development goals Examine social media sites and trends: current and relevant minority business related social media sites and trends Who This Book is ForAnyone: Asian, Hispanic, women, Black or White who wants authentic, impactful information on creating or supporting minority-owned businesses.

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5

de Almeida, Adiel Teixeira / Ekenberg, Love et al. (eds.), Multicriteria and Optimization Models for Risk, Reliability, and Maintenance Decision Analysis: Recent Advances. (International Series in Operations Research & Management Science 321) 442 pp. 2022:4 (Springer, GW) <672-385>
ISBN 978-3-030-89646-1 hard ¥36,461.- (税込) EUR 149.99

This book considers a broad range of areas from decision making methods applied in the contexts of Risk, Reliability and Maintenance (RRM). Intended primarily as an update of the 2015 book Multicriteria and Multiobjective Models for Risk, Reliability and Maintenance Decision Analysis, this edited work provides an integration of applied probability and decision making. Within applied probability, it primarily includes decision analysis and reliability theory, amongst other topics closely related to risk analysis and maintenance. In decision making, it includes multicriteria decision making/aiding (MCDM/A) methods and optimization models. Within MCDM, in addition to decision analysis, some of the topics related to mathematical programming areas are considered, such as multiobjective linear programming, multiobjective nonlinear programming, game theory and negotiations, and multiobjective optimization. Methods related to these topics have been applied to the context of RRM. In MCDA, several other methods are considered, such as outranking methods, rough sets and constructive approaches. The book addresses an innovative treatment of decision making in RRM, improving the integration of fundamental concepts from both areas of RRM and decision making. This is accomplished by presenting current research developments in decision making on RRM. Some pitfalls of decision models on practical applications on RRM are discussed and new approaches for overcoming those drawbacks are presented.

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Durst, Susanne / Henschel, Thomas (eds.), Crisis Management for Small and Medium-Sized Enterprises (SMEs): Strategies for External Crises. (Management for Professionals) XX, 230 pp. 2022:3 (Springer, GW) <672-386>
ISBN 978-3-030-91726-5 hard ¥20,660.- (税込) EUR 84.99

This book provides an in-depth introduction to crisis management and leadership in SMEs as well as methods, approaches and cases against the background of different crises; external ones in particular. Featuring contributions from research and practice, this book covers a plethora of SMEs from different sectors to match the diverse nature of small business practice. The combination of a sound theoretical framework for small firm crisis management along with practical instruments/methods and cases help to improve the organizational resilience of SMEs. The authors also guide the reader to resources beyond the book, including an online “Crisis Toolkit” comprised of material such as further publications, crisis management blueprints, guidelines, checklists, and company cases on crisis management-related issues.

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Espedal, Gry / Jelstad Lovaas, Beate et al. (eds.), Researching Values: Methodological Approaches for Understanding Values Work in Organisations and Leadership. 284 pp. 2022:3 (Palgrave Macmillan, UK) <672-387>
ISBN 978-3-030-90768-6 hard ¥12,151.- (税込) EUR 49.99
ISBN 978-3-030-90771-6 paper ¥9,720.- (税込) EUR 39.99

This open access book presents new approaches for researching values as they are performed or materialized. Values have been an important topic in academic literature for a long time; they are at the core of institutional theories and are often connected to ideals in organisations or ways of valuing. The various values-constructs are typically highlighted to underpin discussions of identity, ethos, and the purposive institutional work of leaders and employees. However, there is a need for more research on how values link and sustain actions and institutions.Contributors in this volume map and discuss useful methodological ways in which values and values work can be investigated and how research on values has been and can be applied. The chapters present different methods for collecting data, including interviews, observation and shadowing, as well as various methods for analyzing data, such as thematic, discourse and narrative analysis. Chapters also consider the role of theresearcher and participant validation as a procedure to enhance the trustworthiness of the study. Finally, the book presents various empirical projects and issues related to and exemplifying values research.This book is a valuable guide for researchers and students who are looking for a practical understanding of how to research values and values work in organisations. The volume is a follow-up of the open access book, Understanding Values Work: Institutional Perspectives in Organisations and Leadership published by Palgrave Macmillan.

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Gupta, Ashish / Tewary, T. / Gopalakrishnan, B. N. (eds.), Sustainability in the Gig Economy: Perspectives, Challenges and Opportunities in Industry 4.0. 392 pp. 2022:3 (Springer, GW) <672-388>
ISBN 978-981-16-8405-0 hard ¥34,030.- (税込) EUR 139.99

This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making.As the COVID-19 pandemic rages on, investors and corporations are attempting to overcome the turbulence in financial markets over the past few months. Governments and economists are scrambling to mitigate the impacts of lockdowns. Many businesses have transferred to a remote working system, and the critical challenge remains to make this form of work and business productive, efficient, and sustainable. Against this backdrop, the book provides an overview of the gig economy from varied perspective such as general business and economics; ethics, governance, and legal issues; diffusion of IT in the workplace; sustainability; future of workforce and workplaces during and post-pandemic scenarios. This edited volume also highlights several challenges and opportunities for managing the diverse workforce in the prevailing situation which has no precedence.With its discussions on the impact of the gig economy on the business world, the book carries appeal for scholars in the business, human resource professionals, industry practitioners, corporates, and policy advocates interested in learning about evolution, automation, marketing, and sustainability in the gig economy.

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Kets de Vries, Manfred F. R., The Daily Perils of Executive Life: How to Survive When Dancing in Quicksand. 148 pp. 2022:4 (Palgrave Macmillan, UK) <672-389>
ISBN 978-3-030-91759-3 hard ¥8,019.- (税込) EUR 32.99

During a period of enforced solitude during the Covid-19 pandemic, Manfred Kets de Vries became introspective, reflective, and considered how Executives could emerge from unprecedented global events. The result is a collection of 23 thought-provoking and focused chapters to help executives take stock and re-evaluate their path during a time of uncertainty. Beginning with essays on ‘Managing Self,’ Kets de Vries starts with people’s search for meaning and how we can deal with this important question. Given our need for meaning, the question of human energy is discussed. What gives executives energy? What makes them feel alive? How best to use this energy? Several essays in this section deal with the effects of the pandemic on people’s perception and management of time. The second section focuses on leadership and highlights several executive types you’ve probably encountered at work and struggle to deal with; complainers, belligerent people, and borderlines, will be part of this parade. Also touching upon mental health issues and how organizations should deal with this, this section gives a deep insight into the leadership issues that we now face in what might be termed ‘the new normal.’ Finally, de Vries places societal issues under the microscope. Tackling a multitude of interrelated topics, he explores the challenges of bringing in democratic processes into organizational settings, as well as the perils of loneliness and the issues faced by women in organization ? and how society can better deal with it. Littered with Manfred Kets de Vries’ trademark wit and psychological insight into the pressing issues of today, these essays can be read independently or as part of a guided tour around the daily perils of executive life.

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Lee, Young-A (ed.), Leading Edge Technologies in Fashion Innovation: Product Design and Development Process from Materials to the End Products to Consumers. (Palgrave Studies in Practice: Global Fashion Brand Management) 140 pp. 2022:3 (Palgrave Macmillan, UK) <672-390>
ISBN 978-3-030-91134-8 hard ¥15,798.- (税込) EUR 64.99

This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products. Demonstrating how theory turns into practice, this volume presents the analysis of cases representing a successful collaboration between innovative technology and fashion. These current examples of industry and consumer cases with the use of various technologies will allow readers to fully connect how the industry currently implements these technologies into product design and development process as well as communicating with consumers. This text will serve as a valuable resource to researchers and educators in the fields of supply chain management, branding, marketing, fashion studies, textiles, and product design.

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Lynn, Theo / Rosati, Pierangelo / Conway, Edel et al., Digital Towns: Accelerating and Measuring the Digital Transformation of Rural Societies and Economies. 213 pp. 2022:2 (Palgrave Macmillan, UK) <672-392>
ISBN 978-3-030-91246-8 hard ¥12,151.- (税込) EUR 49.99
ISBN 978-3-030-91249-9 paper ¥9,720.- (税込) EUR 39.99

This open access book explores the digital transformation of small and rural towns, in particular, how to measure the evolution and development of digital towns. In addition to access to resources, competition from urban and global markets, and population trends, rural communities present lesser access and use of digital technologies and have lower digital competencies and skills than their urban counterparts. Consequently, they experience less beneficial outcomes from increased digitalisation than urban areas. This book defines what a digital town is and explores digitalisation from the perspective of the four basic economic sectors in towns - individuals and households, businesses, the public sector, and civil society - and three types of enabling infrastructure - digital connectivity, education, and governance. Particular attention is paid to how digitalisation efforts are measured by intergovernmental and international organisations for each sector and enabling infrastructure. The book concludes with a Digital Town Readiness Framework that offers local communities, policymakers, and scholars an initial set of indicators upon which to develop digital town initiatives, and measure progress. For those ready to embrace the opportunity, this book is a pathfinder on the road to a more equitable and impactful digital society and digital economy.

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McLaughlin, Mike / Cox, Elaine, Braver Leaders in Action: Personal and Professional Development for Principled Leadership. 200 pp. 2022:6 (Emerald, UK) <672-393>
ISBN 978-1-80382-178-8 paper ¥7,180.- (税込) US$ 32.00 *

Braver Leaders in Action explains why it is vital for ordinary leaders to be brave in the context of unprecedented global challenges. Exercises and practical examples from experienced leaders help you to grow your awareness and understanding, boosting your potential to be a braver leader and prompting reflection on your development in eight key areas. Each area explores the braver forms of personal and corporate leadership necessary for future leaders via four related "cornerstones" derived from literature reviews, discussions with leaders, and many years of developmental and coaching conversations. This well-referenced and practical book is essential reading for a range of readers across sectors including management and leadership, coaching, mentoring and followership. Supporting the case for new ways of thinking about leadership in current conditions - and what its core purpose may actually be - Braver Leaders in Action fills a gap in the current leadership literature by exploring how leaders can truly bring a braver stance to their life and work.

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Montiel, Oscar / Almaraz, Araceli (eds.), The Emerald Handbook of Entrepreneurship in Latin America: Unleashing a Millennial Potential. 688 pp. 2022:6 (Emerald, UK) <672-394>
ISBN 978-1-80071-956-9 hard ¥42,636.- (税込) US$ 190.00 *

With contributions from nearly 50 researchers across Latin America, The Emerald Handbook of Entrepreneurship in Latin America: Unleashing a millennial potential contains the most important debates on creativity, innovation, and entrepreneurship in Latin America. Covering the most recent topics that influence Latin America's entrepreneurial dynamics, chapters are written by specialists from Mexico, Brazil, Canada, Chile, Colombia, England, Venezuela, Spain & Peru. The Emerald Handbook of Entrepreneurship in Latin America presents a detailed and extensive review of the most relevant literature published in Latin America, critically analysing and exposing historical processes along with emerging debates, suggesting future paths for its entrepreneurship ecosystems, agents, sectors and regions. The Emerald Handbook of Entrepreneurship in Latin America offers new perspectives and will change the way the global arena sees Latin America. A first must-have reference for present and future researchers, corporate executives, and business schools with the aim to understand the challenges and opportunities this region has in the global, national, and regional arenas, a timely text most relevant than ever given the post pandemic context that present and future generations will confront with.

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野中郁次郎、山口一郎著 形相的直観による経営
Nonaka, Ikujiro / Yamaguchi, Ichiro, Management by Eidetic Intuition: A Dynamic Management Theory Predicated on the "Philosophy of Empathy". (The Nonaka Series on Knowledge and Innovation) 234 pp. 2022:3 (Palgrave Macmillan, UK) <672-395>
ISBN 978-981-16-6850-0 hard ¥31,599.- (税込) EUR 129.99 *

This book, by one of world's most innovative business scholars and a pioneering philosopher of Edmund Husserl, creatively applies insights from neuroscience, philosophy of experience called "phenomenology" to highly successful and intuitive method of business management. Based on phenomenological insights, they argue that empathy and intuition are as central, if not more, to the success of business innovation or strategy as an objective and analytic approach to business thinking and practice. To clarify how intuition works and why it is so essential, this book delves into the mechanism of empathy and human consciousness and how to take advantage of it for business practice. By incorporating new understandings from neuroscience and AI research, they proposes an organizational structure and a way of strategizing to embrace human innovation in its full complexity to lead business scholars, managers, and entrepreneurs to their own success in business.

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Rausch-Phan, Minh Trang / Siegfried, Patrick, Sustainable Supply Chain Management: Learning from the German Automotive Industry. (Business Guides on the Go) 112 pp. 2022:3 (Springer, GW) <672-396>
ISBN 978-3-030-92155-2 hard ¥9,234.- (税込) EUR 37.99

This book presents the current causes and effects of implementing sustainable supply chain management (SSCM) as well as green supply chain management (GSCM) strategies in the automotive industry. The reader is provided a detailed scientific review on SSCM and GSCM and presented the advantages of sustainable development concepts as well as factors causing the implementation of SSCM such as buyers' behavior, governmental regulations, and competitiveness. The book then analyses the current situation of SSCM development, particularly in the automotive industry. It shows challenges, barriers, successes, and benefits that automotive companies obtain from implementing GSCM. Through case studies on leading German car manufacturers VW, BMW, and Daimler, the necessary activities of these companies to implement green development in the entire supply chain, including green supplier selection, green materials, green transportation, and reverse logistics, are defined. Moreover, a benchmark with companies from Asian markets such as Toyota from Japan and Geely from China is performed.

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Reitzig, Markus, Get Better at Flatter: A Guide to Shaping and Leading Organizations with Less Hierarchy. 210 pp. 2022:2 (Palgrave Macmillan, UK) <672-397>
ISBN 978-3-030-89253-1 hard ¥8,505.- (税込) EUR 34.99

When should organizations think about adopting a flat structure? And what does it take to make it work? Is it even the silver bullet that we've been told it is? Often we have heard about how businesses should organize in non-traditional ways to succeed in today's world: be 'agile', or adopt approaches such as 'holacracy,' 'RenDanHeYi' or 'scrum'. But what do these concepts actually mean? Are they even helping us to custom-tailor flat structures to our needs?Leading expert, Markus Reitzig, provides a no-holds barred account of flat organizational structures, taking the good with the bad and asking the reader to balance the opportunities and challenges that come with less hierarchical structures. He explains that there are many types of flat organizations, and that they may only be better than traditional companies in some instances, and only when the company picks the right structure given its goal and its people.Taking an evidence-based approach to the advantages and disadvantages of decentralizing, this book offers a unique, practical guide for managers. You'll learn how to formulate realistic goals with fewer hierarchical layers, where to decentralize, whom to recruit and how to treat your staff. This is an indispensable guide for anyone who wants to figure out how to work with flat organizational structures, and whether 'flat' may even be right for them.

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Schmidt, Gordon B. / Islam, Sy, Leaders Assemble! Leadership in the MCU. (Exploring Effective Leadership Practices through Popular Culture) 156 pp. 2022:6 (Emerald, UK) <672-398>
ISBN 978-1-80117-673-6 paper ¥6,058.- (税込) US$ 27.00 *

In this volume of Exploring Effective Leadership Practices through Popular Culture, Schmidt and Islam examine how you can learn about research and evidence-based leadership concepts through examples drawn from the popular MCU movies and related superhero films. Leaders Assemble! Leadership in the MCU includes sound research and evidence-based advice on how to improve as a leader on topics such as leadership development, conflict management, mentorship, sensemaking, shared leadership, servant leadership, authentic leadership, servant leadership, and selecting your team. Examples from your favorite MCU films make these concepts come alive so you can easily see how they can be used to improve your own leadership skills. Each chapter focuses on a core leadership concept and shows you how you can use it to be a successful leader, with MCU films and superheroes leading the way with relevant examples, before finally summarizing the main points you can use in your own leadership practice.

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Semeradova, Tereza / Weinlich, Petr (eds.), Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing. (Contributions to Management Science) 239 pp. 2022:3 (Springer, GW) <672-399>
ISBN 978-3-030-93130-8 hard ¥36,461.- (税込) EUR 149.99

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

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Sidani, Yusuf M., Responsible Management in Theory and Practice in Muslim Societies. (Emerald Points) 104 pp. 2022:4 (Emerald, UK) <672-400>
ISBN 978-1-80262-494-6 hard ¥13,464.- (税込) US$ 60.00 *

Responsible Management in Theory and Practice in Muslim Societies delineates principles of responsible management from an Islamic perspective, exploring the concept of responsibility in Islamic religious texts, and how the understanding of responsibility evolved in Islamic jurisprudence. He explains aspects of individual and group responsibility in Islam and the dissonance between theoretical discourse and practical application. Yusuf M. Sidani focuses on the factors that have both facilitated and hampered the application of responsible management principles in practice in this unique context. Themes explored across the book include Islamic texts and responsible leadership, responsibility in Islamic jurisprudence, individual and group responsibilities, and bridging the gap divide between theory and practice in Muslim societies. Sidani also poses proactive questions, including 'Who is a responsible manager?' and 'what does it take to reaffirm both individual and collective responsibilities', and 'whether things can be put back on track again in Muslim societies, and how?'

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Skerlavaj, Miha, Post-Heroic Leadership: Context, Process and Outcomes. 193 pp. 2022:1 (Palgrave Macmillan, UK) <672-401>
ISBN 978-3-030-90819-5 hard ¥15,798.- (税込) EUR 64.99

This pioneering new book sets out to categorize context, process, and outcomes of post-heroic leadership. Complexities of modern business environment along with fundamental functioning of human psychology require us to make a paradigm shift in the way we perceive and practice effective leadership. The author argues that in order for businesses to succeed in the times to come, leaders need to move away from ego-centered leadership toward post-heroic leadership - a leadership that emphasizes servant and shared practices, puts task and collective front and center and leaders' ego in the background. Providing a deeper understanding of the post-heroic leadership across industries and disciplines, the book starts by elaborating on the zeitgeist and need for a new type of leadership. It highlights the process and elements of post-heroic leadership in action, such as post-heroically leading change, developing culture of trust with feedback, and sustainable and responsible post-heroic leadership. Finally, the book focuses on the outcomes of post-heroic leadership, including resilience and innovation. Featuring mini-case studies from leaders in healthcare, family entertainment, ICT, haute cuisine, and manufacturing to name a few, this book provides a thorough understanding of this new wave of leadership and a platform for further research.

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Stall Sikora, Celso Gustavo, Assembly-Line Balancing under Demand Uncertainty. (Gabler Theses) 178 pp. 2022:1 (Springer Gabler, GW) <672-402>
ISBN 978-3-658-36281-2 paper ¥20,660.- (税込) EUR 84.99

Assembly lines are productive systems, which are very efficient for homogeneous products. In the automotive industry, an assembly line is used in the production of several vehicle variants, including numerous configurations, options, and add-ins. As a result, assembly lines must be at the same time specialized to provide high efficiency, but also flexible to allow the mass customization of the vehicles. In this book, the planning of assembly lines for uncertain demand is tackled and optimization algorithms are offered for the balancing of such lines. Building an assembly line is a commitment of several months or even years, it is understandable that the demand will fluctuate during the lifetime of an assembly line. New products are developed, others are removed from the market, and the decision of the final customer plays a role on the immediate demand. Therefore, the variation and uncertainty of the demand must be accounted for in an assembly line. In this book, methods dealing with random demand or random production sequence are presented, so that the practitioners can plan more robust and efficient production systems.

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Suwelack, Thomas / Stegemann, Manuel / Ang, Feng Xia, Creating a Customer Experience-Centric Startup: A Step-by-Step Framework. (Business Guides on the Go) 152 pp. 2022:3 (Springer, GW) <672-403>
ISBN 978-3-030-92457-7 hard ¥9,234.- (税込) EUR 37.99

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology - as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. The following are the main contributions of this book: ? Provides a clear step-by-step guide to create a customer experience-centric company ? Introduces most impactful tools that managers can use to successfully complete every step of our framework ? Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context

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Topcu, Y. Ilker / Oensel Ekici, Sule et al. (eds.), New Perspectives in Operations Research and Management Science: Essays in Honor of Fusun Ulengin. (International Series in Operations Research & Management Science 326) 440 pp. 2022:3 (Springer, GW) <672-404>
ISBN 978-3-030-91850-7 hard ¥41,323.- (税込) EUR 169.99

This book presents innovative operations research applications in business, specifically industrial engineering and its sub-disciplines. It investigates new perspectives in operations research and management science with regard to research methods, the research context, and industrial engineering, offering readers a broad range of new approaches to management problems. The book features the latest work of researchers who have worked with Professor Fusun Ulengin or built upon her work in their academic careers. Written in honor of Prof. Ulengin, this book was edited by her former Ph.D. students, who are now experts in operations research, multiple criteria decision making, competitiveness, logistics, and supply chain management. Prof. Ulengin's impact in academia is visible in the range of topics and methodologies featured in this book: Location and transportation problems, competitiveness of nations, food supply chains, debt collection, mathematical modelling, multiple criteria decision making, data envelopment analysis, random forests, and Bayesian networks.

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van Gunsteren, Lex A. / Vlas, Arnold G., The License Giver Business Concept of Technological Innovation: A Game of Excellence. (Future of Business and Finance) 121 pp. 2022:3 (Springer, GW) <672-405>
ISBN 978-3-030-91122-5 hard ¥19,444.- (税込) EUR 79.99

Innovation is one of the avenues in which companies can move up the value chain, and has become a popular demand from stock markets and governments. Many of its proponents though lack insight as to what it takes to be an innovator, and instead hype and impel innovation based on a romanticized view that with enough willpower and support from a board, investors, or government every company can pursue innovation. This book offers a theoretical framework, the License Giver Business concept, that clarifies the core characteristics of a truly innovating company, and differentiates it from three other company archetypes with differing core business identities. It describes key aspects and pitfalls in the practical application of the License Giver Business concept and provides cases from the marine industry and computer industry.

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25

Xiaolong, Li / Li, Jiyin / Yuan, Chunhui et al., Development Practice of Digital Business Environment in China. (Applied Economics and Policy Studies) 125 pp. 2022:3 (Springer, GW) <672-406>
ISBN 978-981-16-8526-2 hard ¥26,737.- (税込) EUR 109.99

This book gives an in-depth research on digital business environment as well as its indicators analysis by means of collecting huge data and cases in China. Additionally, it's on the first try to apply bibliometric method to business environment literature review. The main contents of this book contain the research on the connotation and evaluation indicator system of digital business environment, and a series of excellent practices in improving the business environment in China in the aspects of digital infrastructure construction, digital market order, digital security, digital government application, digital literacy and innovation, etc. The expected readers are scholars who study business environment-related topics, groups interested in digital business environment, businessmen and officials. The most significant features of this book lie in its novel topics and detailed cases, which can help readers to have a more comprehensive and in-depth understanding of China's digital business environment construction.

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26

Zhong, Shaopeng / Sun, Daniel (Jian), Logic-Driven Traffic Big Data Analytics: Methodology and Applications for Planning. X, 370 pp. 2022:4 (Springer, GW) <672-407>
ISBN 978-981-16-8015-1 hard ¥31,599.- (税込) EUR 129.99

This book starts from the relationship between urban built environment and travel behavior and focuses on analyzing the origin of traffic phenomena behind the data through multi-source traffic big data, which makes the book unique and different from the previous data-driven traffic big data analysis literature. This book focuses on understanding, estimating, predicting, and optimizing mobility patterns. Readers can find multi-source traffic big data processing methods, related statistical analysis models, and practical case applications from this book. This book bridges the gap between traffic big data, statistical analysis models, and mobility pattern analysis with a systematic investigation of traffic big data’s impact on mobility patterns and urban planning.

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27

Andrews, Michael J. / Chatterji, Aaron et al. (eds.), The Role of Innovation and Entrepreneurship in Economic Growth. (NBER Conference Report) 648 pp. 2022:3 (U. Chicago Pr., US) <672-228>
ISBN 978-0-226-81078-2 hard ¥30,294.- (税込) US$ 135.00 *

This volume presents studies from experts in twelve industries, providing insights into the future role of innovation and entrepreneurship in driving economic growth across sectors. We live in an era in which innovation and entrepreneurship seem ubiquitous, particularly in regions like Silicon Valley, Boston, and the Research Triangle Park. But many metrics of economic growth, such as productivity growth and business dynamism, have been at best modest in recent years. The resolution of this apparent paradox is dramatic heterogeneity across sectors, with some industries seeing robust innovation and entrepreneurship and others seeing stagnation. By construction, the impact of innovation and entrepreneurship on overall economic performance is the cumulative impact of their effects on individual sectors. Understanding the potential for growth in the aggregate economy depends, therefore, on understanding the sector-by-sector potential for growth. This insight motivates the twelve studies of different sectors that are presented in this volume. Each study identifies specific productivity improvements enabled by innovation and entrepreneurship, for example as a result of new production technologies, increased competition, or new organizational forms. These twelve studies, along with three synthetic chapters, provide new insights on the sectoral patterns and concentration of the contributions of innovation and entrepreneurship to economic growth.

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28

Lerner, Josh / Stern, Scott (eds.), Entrepreneurship and Innovation Policy and the Economy. Volume 1. (NBER - Entrepreneurship and Innovation Policy and the Economy) 175 pp. 2022 (U. Chicago Pr., US) <672-238>
ISBN 978-0-226-82175-7 paper ¥13,464.- (税込) US$ 60.00 *

Entrepreneurship and innovation are widely recognized as key drivers of long-term economic growth. Understanding the forces that influence them is essential for policy design. Building on the twenty-year legacy of the NBER Innovation Policy and the Economy series, Entrepreneurship and Innovation Policy and the Economy showcases recent research on entrepreneurship and entrepreneurship policy. The volume reports on five research projects. First, leveraging detailed data from the Business Formation Statistics, John Haltiwanger documents a striking uptick in new business formation during the pandemic, and considers the future economic impact of this renewed rate of business dynamism. The next two chapters focus on disparities in the degree of inclusion of women and people of color in innovation and entrepreneurship. Lisa Cook, Janet Gerson, and Jennifer Kuan examine the history of unequal access to education, training, and the practice and commercialization of invention, and the subsequent loss in innovative capacity and productivity. They also consider the potential effects of policies that address these inequalities. Mercedes Delgado and Fiona Murray complement this analysis by characterizing and analyzing the gender gap in patented innovation, including the substantial variation in inclusion of women across locations, industries, and individual firms. The remaining chapters focus on the organization of research and commercialization. Chiara Franzoni, Paula Stephan, and Reinhilde Veugelers consider the operation of current research funding systems with regard to risky research projects. They also describe the consequences of documented biases against novelty in funding decisions in the context of research on mRNA technology. Drawing on historical lessons from World War II as well as current analysis of innovation policy during COVID-19, Daniel Gross and Bhaven Sampat consider the unique challenges that arise when a crisis necessitates unusually rapid innovation and the deployment, at scale, of research findings.

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