経営学・会計学 — 全 下位分類

Mastering Networking for Career Success is an essential resource for preparing students for the modern professional world. Networking is no longer just about exchanging business cards; it is about building meaningful, strategic relationships that lead to real opportunities. Yet many students and early-career professionals struggle with it, held back by self-doubt, fear of rejection, and a lack of clear strategy. This book offers a practical, psychology-driven approach that transforms networking from a daunting task into a teachable, actionable skill.
Ideal for career development, business communication, or professional practice courses, this book provides students with:
* tools to build confidence and initiate authentic conversations
* apply the three-second rule to overcome hesitation
* use the eight-second rule to make strong first impressions
* create a Networking Action Plan using SMART goal
* navigate digital networking and cultural barriers
* understand the emotional and strategic aspects of building long-term professional relationships.
With its modern, inclusive, and student-friendly approach, this book serves as a comprehensive guide for developing one of today's most critical soft skills. Whether integrated into classroom discussions, assignments, or career prep workshops, it empowers students to build a network that supports their goals, both online and offline.

This groundbreaking book addresses a critical gap in business education by examining the influence of chattel slavery on modern management practices. It challenges conventional teaching methods and exposes how ignoring this history perpetuates systemic racism and White supremacy in business education. Through qualitative interviews with faculty nationwide, this book offers a fresh perspective on how historical practices of cruelty and coercion continue to shape today's management strategies. Readers will gain a comprehensive understanding of the deep connections between chattel slavery and contemporary management practices. The book provides compelling arguments and evidence that highlight the need to integrate this historical context into business education. By adopting a symptomatic approach, as advocated by behavioral scientist Edgar J. Ridley, the book presents innovative ways to address symbolic behaviors that perpetuate racism and inequality in the workplace. This book is essential for business educators, management students, and researchers interested in the intersection of history, race, and business practices. It is also valuable for professionals committed to creating more equitable and socially responsible business environments. By bridging historical insights with contemporary issues, this book equips readers with the knowledge and tools to challenge and transform traditional business education.

The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape.

Spanning seven thematic parts, the handbook covers everything from the psychology of luxury consumption and international branding strategies to digital transformation, sustainability, and cultural innovation. It traces the historical roots of luxury marketing while addressing contemporary challenges such as ethical sourcing, second-hand markets, AI-driven personalization, and the rise of experiential and purpose-driven luxury.

With contributions from pioneers in the field, this volume reflects the international diversity and intellectual richness of luxury brand research today. It offers both theoretical depth and practical insight, making it an essential resource for scholars, postgraduate students, and professionals seeking to understand and shape the future of luxury branding.

Part 1: Rethinking Luxury in a Changing World
Part 2: The Evolving Luxury Consumer
Part 3: International Luxury Marketing
Part 4: Service Innovation, Operations, and Financial Strategy in Luxury
Part 5: Luxury Identity and Cultural Construction of Meaning
Part 6: Strategic Levers for Luxury Brand Growth
Part 7: Digital Luxury Futures

With a focus on real-world problems, the book argues for new leadership mindsets to tackle the great challenges of our time and will help build an understanding of leadership to address key issues such as climate change, technological advancement, inequality, housing and alienation.

We are hurtling towards apocalypse through a lethal convergence of violence, climate catastrophe and multiple inequalities. Leadership is often seen as the remedy, yet it also produced many of the problems it is asked to solve.

This book rethinks four leadership essentials - resisting, timing, spacing and feeling - outlining an approach that is urgent, inclusive and pragmatic. Drawing on organisation and political studies, geography and social theory, and insights from exemplary global practitioners, Smolovic Jones assembles a survival kit of practices for communities, workplaces, nations and beyond, providing a compelling framework for leading differently in a world that urgently needs it.

This book revisits the period of rapprochement tourism between China and Taiwan from 2008 to 2016, highlighting the role it played in facilitating cultural exchange despite ongoing political tensions.

Contextualizing rapprochement tourism within broader discussions on cross-border tourism in politically sensitive regions, this book proposes a concept of 'cultural geopolitics' and an interdisciplinary framework - Mobility, Morality and Materiality - to offer a fresh perspective on heritage management. It employs tourist interviews, photographs and other visual aids to communicate complex theoretical concepts in an accessible manner. Topics covered include border repoliticization, the role of heritage in national narratives, the commodification of historical figures, and the intersection of spirituality and tourism. The book closes by outlining future directions for research, including difficult heritage management, individualized mobilities, and kinship-based return tourism, before concluding with reflections on sustainable peace and well-being.

This book will interest a range of scholars spanning the social sciences, including critical tourism studies, heritage management, cultural geography, and Chinese studies.

In today's volatile business environment, professionals face relentless pressures that erode confidence and self-esteem. Too often, worth is confused with performance-rising with each "victory" and collapsing with every "defeat." This book challenges that cycle, showing how true self-esteem can remain steady, resilient, and empowering without tipping into arrogance or slipping into impostor syndrome.

Drawing on proven techniques, it demonstrates how resilience means bouncing forward from setbacks rather than retreating, and how self-worth must be distinguished from efficacy. By breaking free from herd mentalities, external validation, and self-doubt, leaders and teams can reclaim their autonomy, project confidence, and thrive in times of disruption.

The methodology outlined here equips readers to:

• Gain rapid acceptance of ideas and accelerate career growth in any organizational setting

• Improve health and well-being by reducing stress, guilt, and fear

• Achieve greater success in entrepreneurial ventures, partnerships, and solo practices

• Develop a clear, independent perspective on business and the world

• Build trust in one's own judgment, enabling faster, more confident decision-making

This book is a practical guide to cultivating self-esteem as the foundation of resilience, adaptability, and leadership. It empowers professionals not just to survive change -- but to lead it.

This book offers readers a China-centric and people-focused practical guide to achieving sustainable Outward Foreign Direct Investment (OFDI) success in an increasingly polarized world.

It is written for Chinese leaders at all management levels who are engaging in OFDI or planning to do so. It highlights essential policy and process changes and emphasizes and illustrates the advantages offered by leveraging Chinese cultural values, attitudes and resultant behaviours in a global context. It also offers valuable insights into effective dealing with Chinese companies for foreign company executives and foreign government policy-makers and officials in target and host nations, as well as for those engaged in Foreign Direct Investment (FDI) in China. The book contains extensive Chinese company and industry case examples and topic-specific findings, plus analysis of individual Chinese companies' successes and failures, as well as appropriate strategic and operational best practice for both Chinese and non-Chinese companies involved in cross-cultural mergers and acquisitions.

This is a practical book of interest to Chinese business managers, Human Resources and strategic planning executives, as well as non-Chinese practitioners interested in understanding Chinese companies and culture.

Over the past two decades corporations have increasingly used crises to portray themselves as institutions that fundamentally care about people and the planet, not just private wealth. Deploying 'carewashing' to moralize operations, they seek to obscure the social, political and environmental damage they cause.

Now such carewashing is under fire - from the left and the right. Attacks on 'woke capitalism', corporate philanthropy, diversity, equity and inclusion (DEI) and sustainability have shaken the moralizing corporation . With its cross-disciplinary contributions, the book interrogates the corporate turn to and away from 'care', offering new insights and alternatives to the carewashing corporation.

In Organization Theory: Management and Leadership Analysis, Jesper Blomberg explores organization theory and management, analyzing organizations through four theoretical frameworks: the structural framework, the Human Resources framework, the power framework and the symbolic framework.

The third edition has been fully updated and now includes substantial coverage of the following topics and their implications for organization theory:

• Information and communication technologies (ICT)
• Digitalization

• Artificial intelligence
• Algorithmic control

This book is suitable for undergraduate and postgraduate students studying Organization Theory and Management.

The book is complemented by PowerPoint slides and a Teaching Guide for lecturers.

Jesper Blomberg is Associate Professor at the Stockholm School of Economics, Sweden.

This book advances a unifying argument that resilience is not a fixed trait, sector-specific response, or technical solution, but a dynamic, context-sensitive capability that emerges through strategy, learning, institutions, and social relations.

Across its 16 chapters, the book brings together diverse empirical settings and theoretical lenses to show how resilience is constructed and enacted in conditions of uncertainty, constraint, and disruption. From organisations and value chains to entrepreneurs, universities, financial systems, digital infrastructures, and public institutions, the chapters collectively demonstrate that resilience is shaped less by isolated resources and more by alignment across systems, actors, and environments. The book challenges celebratory or simplistic narratives of resilience by revealing its ambivalence: while resilience enables survival, adaptation, and innovation, it can also mask structural failures, shift responsibility onto individuals, and normalise precarity when institutional support is weak. A recurring theme is that resilience is strongest when embedded in learning processes, inclusive governance, ethical values, and long-term capability-building rather than short-term coping or compliance.

By integrating perspectives from strategy, entrepreneurship, innovation, education, development, systems thinking, and cyber governance, the book offers a coherent yet pluralistic framework for understanding resilience as a socio-technical, organisational, and political process. Overall, it positions resilience not as an end state to be achieved, but as an ongoing practice of navigating risk, mobilising resources, and shaping more sustainable, just, and adaptive futures across global and local contexts.

This book presents an at-home ethnography of innovation and innovation workers within a cross-functional engineering team in the medical device industry. Written from the position of a natural insider, it combines theoretical engagement with detailed accounts from the often forgotten organizational members research fieldwork, namely the workers themselves. Focusing on often overlooked organizational actors, the study follows engineers through their daily work and life at work during a period of heightened program tension as deadlines intensify.

Attending closely to the team's social practices and their innate roots, the book examines how work is organized, negotiated, and enacted across R&D and clinical sites, where engineers encounter the needs of clinicians and potential users, at times in surprising ways. Alongside ethnographic description, the analysis engages practice-oriented theory to explore moral, identity, power, and tactical dimensions of organizational life, and their relationship to broader ontological structures of work. The book develops a conceptual model and analytical framework for interrogating the conditions, meanings, and lived realities of work and worklife, revealing the depth and humanity embedded in everyday organizational practice as life at work.

This book explores the role of leadership in shaping places and driving sustainable urban and regional development. Moving beyond the traditional organisational focus of leadership studies, it uses inspiring case studies to show how place-based leadership can become more attuned to local needs, across sectors such as housing, healthcare, creative industries and environmental sustainability.

Addressing societal challenges-urbanisation, inequality and climate resilience-it offers practical strategies for place-centric leadership which drives social value. Bridging theory and practice, this timely resource will inspire academics, policy makers and practitioners to rethink leadership for equitable, thriving communities.

Understand the reality of contemporary organizational leadership with the third edition of this critical, thought-provoking textbook.

Through an analysis of key theories and topical issues such as innovation, gender, power, ethics and environmental sustainability, the authors deftly illustrate how leadership cannot be extricated from the wider organizational context and why leadership is increasingly seen as a shared endeavour between leaders and followers.

Key updates to this edition include:

• New chapter on Leading During Conflict and Extreme Contexts
• New chapter on Dark Leadership
• New content on Artificial Intelligence is now woven throughout each chapter
• Eleven new case studies, including case studies on Harrods, the Norwegian police service, Saudi Arabia, AI development, Generative AI and urban renewal in Bilbao.

This is an essential guide to leadership for undergraduate and postgraduate students, as well as practitioners working in the field.

John Bratton is Honorary Professor in the Management School at Queen's University Belfast, Northern Ireland.

Faced with technological disruptions, ecological challenges, and social transformations, organizations must rethink how they design and implement strategy for sustainability and decarbonisation.

This book invites readers to rediscover strategy as a dynamic, creative practice rooted in transitions and innovation. Moving beyond conventional frameworks, it blends conceptual foundations with practical illustrations, offering a fresh perspective on navigating uncertainty and driving sustainable organizational renewal. Chapters demonstrate how creativity, values, and imagination can become critical levers for strategic action, enabling organizations to reinvent themselves in contexts of transition. Pedagogy includes chapter objectives, boxed examples, international case studies, questions with guided answers, and a glossary of key terms, to support both teaching and learning. This book equips future leaders to embrace uncertainty, innovate responsibly, and design strategies that are sustainable, decarbonised, and impactful.

Essential for students of strategic management, innovation, sustainability, and organizational change.

The book is supported by supplementary online resources in the form of PowerPoint slides.

Uses real-life stories, business insights and practical exercises to harness the power of inclusive teams that balance creativity and structure using the concept of 'Club Mix'

Chess Club or Drama Club: which would you rather join? Do you focus on the detail or prefer to imagine the bigger picture?

Sally Bridgeland introduces the 'Club Mix' as a playful recipe for everyday inclusion, designed to enhance team dynamics and drive business success by blending imagination and analysis.

Ideal for leaders and managers, this book uses real-life stories, business insights, and practical exercises to help you harness the power of inclusive teams that balance creativity and structure. Written for all stages and sizes of business, it will support you in broadening your team's capabilities and fostering a resilient and creative culture.

In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop's strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.

Through a research-driven analysis of K-pop's content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pop's strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.

This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.

This book introduces emerging artificial intelligence (AI) technologies and their potential to reshape the marketing landscape, offering a forward-looking perspective on the future of marketing strategies. It leverages AI for enhanced customer engagement, brand building, and business excellence. From understanding customer behaviour in the AI era to strategically integrating AI-driven technologies, Artificial Intelligence for Marketing Strategies: Real-Life Applications and Case Studies provides actionable insights and practical tools for predictive market insights, data-driven decisions, and innovative customer engagement.

Features

* Insights into how AI redefines customer behaviour analysis and enhances data-driven strategies.

* Practical guidance on embedding AI tools like predictive analytics and machine learning into marketing workflows.

* Detailed analysis of how chatbots and conversational AI elevate customer experiences and strengthen brand positioning.

* Predictive analytics discussions for forecasting market trends and achieving business goals.

* Real-world examples showcasing the practical applications and outcomes of AI-driven marketing initiatives.

This book is for professionals, scholars, and decision-makers looking to navigate the transformative potential of AI in the modern marketing landscape.

Professional life is filled with opportunities to learn. One such opportunity is to learn from colleagues. Believe! The Winning Mindset for Project Managers is an opportunity to learn from dedicated project managers.

People who are dedicated and believe in their profession achieve amazing results because they enjoy what they do, feel positive about all activities they do, and are confident and happy with the people around them. The book shows how this is true for project professionals. It is a collection of testimonials from project practitioners who believe in project management. These practitioners are believers who defend with passion, persistence, and patience the project management profession. Their own experiences-both good and bad-provide fodder for growth and insights to illuminate ways to view the power of belief in one's profession. The book features:

• Reasons why identifying beliefs are critical to personal and professional development
• Mindset elements that constitute beliefs
• Examples of manifesting healthy beliefs and behaviors
• Tips, techniques, tools and lessons learned to apply every day on the job

This book is not about theory. It is about practice and is filled with real case studies, exercises, templates, and lessons learned from the trenches. It explains how belief in oneself as a project manager can accelerate personal growth and career advancement. Through harnessing the power of belief, project managers can boost their energy to accomplish more than they previously thought possible. It is also possible to be more successful in achieving project, as well as personal, goals. Belief in others can lead to greater understanding and empathy with all project stakeholders

This book is an entertaining and productive journey into project management that can lead to not only incremental improvements but also quantum shifts in lifestyle and professional achievements.

Businesses that are fair are more likely to succeed and persist for the long term in an investment and capitalist system that has more trust and longevity. That's the opportunity identified and explored in this book.

Fairness is a key foundation for how humans see the world. The principle of fairness is more fundamental to people than is the concern about inequality - after all, some inequality is fair. Business and investment can and should rise to the global challenge of unfairness, helping to restore opportunity and growth. Fairness in Business and Investment demonstrates how businesses can refocus on fairness in their relationships with customers and other stakeholders in order to spark value-creation and reawaken long-term opportunity and performance. All too often, business misses the chance to deliver fairly in its stakeholder relationships and suffers in the long run for doing so. Investors sometimes cheer such actions from the sidelines and then are later left to tidy up the negative financial consequences. This book identifies some of these investment and business failures, as well as developing an approach to navigate to a better mode of business, for society and for all of our long-term prosperity.

The book is relevant to those working in companies and investment businesses, as well as a broader readership across private, public and non-profit worlds.

This book examines how employees respond to unethical leadership, exploring the psychological and behavioral dynamics of silence, resistance, loyalty and whistleblowing. Grounded in original empirical research and moral cleansing theory, this book reveals how individuals protect their moral self-image and reclaim their ethical ground through purpose-driven actions. Drawing on a large-scale study in Pakistan's service sector, it challenges traditional views of employees as passive recipients of leader behavior, offering a fresh perspective on moral agency and ethical resilience. Integrating moral cleansing theory with empirical insights, this monograph illustrates how unethical leadership impacts moral self-image, motivating reparative actions such as whistleblowing, organizational citizenship behavior and withdrawal from counterproductive work behaviors. It is grounded in a three-wave, time-lagged study, applying advanced mediation-moderation analysis. Practical recommendations for leadership development, ethical culture design and organizational healing are included, with a focus on collectivistic and high power-distance societies. The book is ideal for postgraduate students, scholars, practitioners and policymakers in leadership, business ethics, organizational psychology and HRM and offers valuable insights into ethical behavior and moral agency, particularly in cultures where hierarchy and interpersonal ties shape ethical choices.

Reinventing public health careers through entrepreneurship.

Public health has long been associated with government agencies and nonprofit organizations. Yet a growing number of professionals are forging new paths-launching businesses, consulting across sectors, and designing ventures that align market strategy with population health goals. In The Public Health Consultant, Charlotte Hughes Huntley offers a practical and motivating guide for professionals who want to build or expand entrepreneurial careers grounded in public health principles.

Drawing on her own experience as an entrepreneur and other examples from the field, Huntley examines how public health training translates into business development, strategic partnerships, marketing, and innovation. The book addresses a shifting landscape in which traditional roles can feel unstable and interdisciplinary collaboration has become essential. As MPH/MBA programs expand and private-sector interest in public health expertise grows, professionals are seeking guidance on how to navigate contracts, pricing, branding, client relationships, and ethical decision-making while maintaining a commitment to equity and evidence-based practice. Huntley outlines concrete steps for clarifying one's vision, identifying opportunities, building sustainable business models, and positioning services in a competitive environment. She also considers the mindset shift required to move from employee to founder, helping readers reframe risk, ownership, and impact.

Designed for public health professionals, students in MPH/MBA programs, and practitioners exploring independent or cross-sector work, The Public Health Consultant expands the definition of what a public health career can be-and equips readers to design one on their own terms.

Technologische Innovation ist ein wichtiger Motor fuer wirtschaftliche Entwicklung und Wohlstand. Sie praegt die wirtschaftliche Entwicklung, indem sie neue Produkte und effizientere Produktionsprozesse hervorbringt. Die Faehigkeit, Innovationen anzustossen und zu nutzen, wird auch kuenftig entscheidend fuer die Leistungsfaehigkeit von Unternehmen, Branchen, Laendern und der Weltwirtschaft sein.
Dieses Lehrbuch befasst sich mit den Wechselwirkungen zwischen verschiedenen Ebenen der Wirtschaftsanalyse. Manfred Stadler verfolgt einen konsequenten Bottom-up-Ansatz, der auf der Ebene des einzelnen Unternehmens und dessen Entscheidungen in Bezug auf Forschung und Entwicklung (F&E) beginnt. Anschliessend geht er weiter zur Branchenebene, auf der Unternehmen strategisch interagieren, und wendet diesen Wettbewerbsrahmen schliesslich an, um Innovationsprozesse in geschlossenen und offenen Volkswirtschaften zu analysieren. Dieser Aufbau verdeutlicht, wie sich mikrooekonomisches Verhalten zu Branchendynamiken und makrooekonomischen Ergebnissen aggregiert.
Sowohl praktische Erfahrungen als auch empirische Belege weisen auf zwei Schluesselkriterien fuer geeignete Innovationsmodelle hin. Erstens sollte Innovation als dynamischer und stochastischer Prozess betrachtet werden, der von den F&E-Aktivitaeten der Unternehmen angetrieben wird, was den Einsatz geeigneter Werkzeuge aus der stochastischen dynamischen Optimierung erfordert. Zweitens sollten Modelle die empirisch relevanten Determinanten der F&E-Aktivitaeten von Unternehmen sowie die daraus resultierenden technologischen und strukturellen Veraenderungen in Branchen und Volkswirtschaften erfassen. Dies erfordert einen integrierten Mikro-Makro-Ansatz.
In diesem Lehrbuch werden erstmals dynamische und stochastische Innovationsmodelle und technologischer Wandel in einem konsistenten Bottom-up-Ansatz praesentiert. Es ergaenzt und erweitert die bestehende Literatur, indem es einen einheitlichen und analytisch stringenten Ansatz fuer die Untersuchung von Innovation bietet.

Economics and Management offers an intermediate-level introduction to economic and operations research concepts, tailored for upper-level undergraduate and MBA students from non-economics backgrounds. Blending economic theory with practical applications, it equips future managers, engineers, and policymakers with the analytical tools to navigate today's complex economic landscape.

At the macroeconomic level, the book explores fiscal and monetary policy, technological change, economic growth, inflation, unemployment, and international trade. At the microeconomic level, it examines production economics, firm theory, consumer demand, market structures, cost-benefit analysis, and pricing strategies through an applied economics lens. The text uniquely addresses risk and uncertainty by examining global challenges such as climate change and the energy transition, highlighting how financial instruments like insurance, weather derivatives, and prediction markets can mitigate these risks.

A key feature of the book is its integration of Artificial Intelligence into economic analysis. Students learn to use AI to write R code for simulations, regression modeling, and optimization problems, making complex coding accessible to non-programmers. Applications include stochastic cost-benefit analysis, sales forecasting, and tariff analysis. Excel tools are also employed for regression and optimization tasks, with AI guidance simplifying problem-solving.

Economics and Management provides a holistic and practical approach to economics, enabling students from non-economics backgrounds to confidently address real-world challenges.

The global financial landscape is undergoing a profound transformation. As digital assets and virtual currencies move from the periphery of experimental technology-long considered a "playground for nerds"-and to the core of institutional strategy, the ability to effectively manage these projects has become a critical competency for modern organizations. Real estate, receivables, carbon credits, and even intellectual property can be represented as digital tokens, enabling fractional ownership, secondary markets, and new financing structures. Digital Project Practice to Capitalize on Digital Assets and Virtual Currencies is a multidisciplinary roadmap for navigating this shift. Highlights include:

• AI-driven smart contracts and autonomous financial ecosystem
• The psychological effects of Blockchain on human behavior
• Tokenized carbon credits powering a net-zero economy
• Deposit tokens, stablecoins and the evolution of digital settlement
• Digital identity, hybrid governance, and the future of market access

With a nuanced look at digital assets and virtual currencies, the book moves beyond technical implementation to address socio-legal and strategic implications. Combining hands-on practical experience and academic inquiry, it explores managing digital projects that can create value and promote inclusive growth. It discusses the diverse components of the digital asset lifecycle to provide guidance needed for leading successful digital initiatives in an increasingly virtual economy. Digital assets are moving from expectations to production; in the future, the winners will not be the ones with the best ideas, but the ones who can execute a regulated transaction at-scale. Whether it covers asset tokenization, currency management, or the underlying identity frameworks that secure them, the book provides the strategic clarity required for those leading the charge in the next generation of the digital economy.