経営学・会計学 — 全 下位分類

Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.

Offering a step-by-step process for identifying objectives, understanding stakeholder requirements, and creating business process maps, this guide helps readers confidently navigate the Martech landscape and make informed decisions. Each chapter includes key definitions to clarify technical concepts and terms, extensive notes to provide background and context, and discussion questions to encourage critical thinking and conceptual understanding. Real-world mini-cases and a thoroughly developed case study about an Indian pharmaceutical firm that successfully implemented a Martech makeover help students relate theory to practice.

Providing the knowledge and tools needed to harness Martech effectively, this text is recommended reading for postgraduate and executive education students studying digital marketing strategy, business process management, and digital business more generally, as well as Marketing professionals. It is rooted in the author's extensive background in managing marketing in big firms and small.

Supplementary resources include an Instructor's Manual, Lecture Slides, Exam Questions, and In-class Exercises and are available at martechmgt.com.

Understand the reality of contemporary organizational leadership with the third edition of this critical, thought-provoking textbook.

Through an analysis of key theories and topical issues such as innovation, gender, power, ethics and environmental sustainability, the authors deftly illustrate how leadership cannot be extricated from the wider organizational context and why leadership is increasingly seen as a shared endeavour between leaders and followers.

Key updates to this edition include:

• New chapter on Leading During Conflict and Extreme Contexts
• New chapter on Dark Leadership
• New content on Artificial Intelligence is now woven throughout each chapter
• Eleven new case studies, including case studies on Harrods, the Norwegian police service, Saudi Arabia, AI development, Generative AI and urban renewal in Bilbao.

This is an essential guide to leadership for undergraduate and postgraduate students, as well as practitioners working in the field.

John Bratton is Honorary Professor in the Management School at Queen's University Belfast, Northern Ireland.

Indigenous knowledge systems are a profound contribution to our understanding of management and organizations but have long been overlooked or repressed. A wide array of contributions from across five continents illustrate four common sympathies that can inform this contribution (the importance of protocols, acknowledging place, promoting multiple voices, and community accountability); and showcases Indigenous approaches to, and frameworks for, good management, organization and entrepreneurship.

Indigenous Management: Knowledges and Frameworks includes chapters on Indigenous self-determination, organization studies, allyship, organizing and resistance, cultural appropriation, and community-based enterprises from a community of scholars spanning New Zealand, Australia, Melanesia, Bali, the Philippines, India, Peru, Brazil, Ghana, Kenya, Nigeria, Morocco, Greenland, Canada, the US and beyond.

Created by experts in the field, this book is essential reading for students, academics, and private, public and third sector leaders.

Jesse Pirini is Senior Lecturer in Management at Te Herenga Waka - Victoria University of Wellington, Aotearoa New Zealand.

Stephen Cummings is Professor of Strategy, Innovation and Entrepreneurship at The University of Sydney Business School, Australia.

Ana Maria Peredo is Professor and Tier 1 Canada Research Chair in Social and Inclusive Entrepreneurship at the University of Ottawa, Canada.

What makes a 'good' business school amid culture wars, inequality, and rising right-wing populism? This book argues that business schools cannot hide behind technocratic or scholarly neutrality. As social impact and stakeholder capitalism moved from boardrooms into lecture theatres, they became lightning rods in political battles over expertise, identity, and power.

From politicising 'wokeness' to state intrusion into academic freedom, the struggle is no longer rigour versus relevance but what kind of institution business schools choose to be. This book calls for a democratically engaged business school grounded in public value, committed to intellectual pluralism, and oriented toward shared prosperity.

In boardrooms and C-suites across the globe, a dangerous disconnect persists. Security teams speak in technical jargon about vulnerabilities and patches while executives think in terms of revenue, reputation, and operational continuity. This communication gap isn't just inconvenient; it's potentially financially devastating.

The business world has created an artificial distinction between "cybersecurity risks" and "business risks" that causes substantial confusion and poor decision-making. Whether your manufacturing plant on the Gulf Coast goes offline because of ransomware or a hurricane, the business impact remains the same: lost production, missed deliveries, financial damage. The root cause matters far less than the business outcome.

"Cyber risk is a myth: it's about the business" removes this artificial separation. Drawing on court cases, stock market data, and hard evidence, this book establishes a revolutionary premise: when properly understood and communicated, security risks ARE business risks. They require the same frameworks, language, and decision processes as any other business risk.

The book provides a practical methodology for translating technical security concerns into business language, integrating security into enterprise risk frameworks, building compelling business cases for security investments, and developing metrics that resonate with executives. The result? Better-informed decisions, appropriate resource allocation, and security that truly enables business success.

The Evolution of Management Accounting traces the history of management accounting from the Industrial Revolution to the twenty-first century, with a particular focus on developments in the UK and the US.

In this book, the author identifies the main forces that shape accounting, as well as themes recurring throughout its history, including:

• The limitations of actual costs;
• The dangers of variance analysis;
• The tension between variable and full absorption costs;
• The search for performance measures that are both effective and easily understood.

By highlighting the importance of historical context for a rounded understanding of each topic, this text positively informs readers' decision-making in practice. The book offers a thorough analysis of sometimes neglected topics, especially the contribution of management accounting to pricing, the Beyond Budgeting movement, and the impact of technology and the emerging environmental, social, and governance agenda.

This book constitutes an accessible resource to any cost and management accounting courses adopting a historical approach. Alongside students and educators, the book will also be valuable to practitioners, thanks to its in-depth coverage of real-life examples.

With a focus on real-world problems, the book argues for new leadership mindsets to tackle the great challenges of our time and will help build an understanding of leadership to address key issues such as climate change, technological advancement, inequality, housing and alienation.

We are hurtling towards apocalypse through a lethal convergence of violence, climate catastrophe and multiple inequalities. Leadership is often seen as the remedy, yet it also produced many of the problems it is asked to solve.

This book rethinks four leadership essentials - resisting, timing, spacing and feeling - outlining an approach that is urgent, inclusive and pragmatic. Drawing on organisation and political studies, geography and social theory, and insights from exemplary global practitioners, Smolovic Jones assembles a survival kit of practices for communities, workplaces, nations and beyond, providing a compelling framework for leading differently in a world that urgently needs it.

The future belongs not to those who maintain the status quo, but to those who can envision and create systems that allow humanity and our planet to flourish together. This book is an invitation for you to become an evolutionary leader.

As we face unprecedented polycrises-climate change, social inequality, economic instability-traditional leadership approaches are proving inadequate. This groundbreaking book challenges business leaders to transcend conventional thinking and become architects of a more sustainable, abundant future. Drawing on Buckminster Fuller's visionary framework and cutting-edge systems thinking, this book offers more than theory-it provides a practical pathway to becoming an evolutionary leader capable of addressing our most complex challenges. It presents seven transformative competencies that elevate you from problem-solver to systems transformer and actionable strategies for designing innovations that serve people, profit, and planet simultaneously.

While other books merely diagnose global challenges or present utopian visions, this work bridges the critical gap between awareness and action. It is for forward-thinking executives, entrepreneurs, social innovators, policy makers, and change agents committed to creating meaningful impact and collaborate in an interconnected world.

Women Leaders in Central and Eastern Europe: Organizing, Politics, and the Path to Change is a groundbreaking edited volume that redefines leadership through the lens of women's experiences across a historically and culturally unique region. Drawing on rich, qualitative narratives, the book explores how women have led transformation in politics, public institutions, and organizational life in Central and Eastern Europe. This concise and compelling volume features case studies of individual women leaders, each situated within their country's socio-political context. Highlighting leadership as a practice of meaning-making and collective action, the book challenges dominant Western models centered on hierarchy and individualism. Instead, it offers inspiring accounts of resilience, cooperation, and visionary organizing. Each chapter includes analysis and reflections that bridge personal stories with wider themes in organization and gender studies. Ideal for researchers, scholars, students, and practitioners in organization studies, management, leadership, gender studies, and Central and Eastern European studies, this book is a vital contribution to the global conversation on inclusive and alternative leadership models. It also serves as an invaluable resource for educators and professionals seeking diverse perspectives on organizing and governance.

This book serves as a valuable resource for understanding the powerful synergy between two essential improvement management methodologies-Lean Six Sigma (LSS) and the Theory of Constraints (ToC). The authors expertly illustrate how integrating these approaches can result in substantial enhancements in organizational efficiency, particularly within the realms of continuous process improvement and key operational performance indicators. This comprehensive book offers a deep dive into the potential benefits of merging LSS and ToC, providing readers with practical insights and strategies for achieving optimal results in their business operations.

Lean Six Sigma and the Theory of Constraints: Tools, Case Studies, and Synergies uniquely combines two powerful methodologies, LSS and ToC, demonstrating how their integration can enhance operational efficiency and drive superior business outcomes. By providing a wealth of research findings, this resource substantiates the theories and methodologies with real empirical evidence. It establishes a robust theoretical framework for both LSS and the ToC, equipping readers with a comprehensive understanding of these methodologies to effectively implement them in practical settings. This book includes case studies and essential tools such as the DMAIC cycle, VSM, Kanban, Five-Step Focus, and bottleneck identification tool, among others.

Readers will gain insights on how to leverage these tools to identify waste, reduce variation, and eliminate constraints, resulting in tangible enhancements within organizations.

This book offers an innovative alternative methodology for managing negotiations grounded in the lived experiences of Mohandas Karamchand Gandhi and Nelson Mandela. Drawing on behaviourographic analysis of their speeches, writings, and life episodes, the work introduces the conceptual framework of "state of relatedness" and five tangible relationship frames - inclination, influence, interpretative, interaction, and issues handling - that underlie all negotiated engagements. The book demonstrates how Gandhi and Mandela navigated power negotiators, profit negotiators, and polarising negotiators through their unique perspectives, competencies, and sensitivities, ultimately embodying the construct of the "Zero Negotiator" leaders who respond to near-impossible challenges through self-renunciation imbued with larger purpose. Through comprehensive literature review, case studies, and actionable insights, the methodology reveals pathways for managing negotiations in struggles against injustice, inequality, and discrimination.

The work presents managing negotiations ideas including Actionable Consequentialism, Mobilisational Managerialism, Combative Resistance, Secular Mobilisation, Redemptive Magnanimity, and Emancipatory Holism. It will be essential reading for postgraduate and doctoral students in Sociology, Social Work, Public Policy, Public Administration, Management, Law, and International Relations, as well as negotiations scholars, practitioners, trainers, and civil administrators seeking transformative approaches to conflict resolution in domestic and international contexts.

This book explores how creativity is being redefined in the age of artificial intelligence and information overload. Tracing the evolution from Drucker's knowledge worker to Florida's creative class, it examines how generative AI reshapes work, decision-making, and measurement. Drawing on major psychological thinkers such as Mihaly Csikszentmihalyi, Teresa Amabile, Daniel Kahneman, and Herbert Simon, it connects creativity research with cognitive science and behavioral decision theory. By combining management theory, creativity studies, and historical insight, the book reveals what remains uniquely human in a world increasingly shaped by algorithms.

Readers will gain a nuanced understanding of creativity as a dynamic human capacity rather than a vague buzzword or mystical gift. The book clarifies key distinctions-between abilities, skills, and competences; between Big-C and little-c creativity; and between algorithmic novelty and human originality rooted in intention and cultural meaning. It integrates major psychological traditions, from Guilford and Torrance to Boden and Sawyer, while critically engaging with contemporary definitions such as those proposed by PISA and the OECD. Through historical examples, theoretical reflection, and contemporary cases-including the role of AI in creative production-the book shows how creativity operates cognitively, socially, and culturally. It equips leaders, educators, and professionals with conceptual tools to cultivate creativity intentionally, without romanticizing it or reducing it to measurable output alone.

At its core, this book argues that creativity remains the decisive strategic advantage in the AI era - but only when organizations consciously design environments that protect attention, nurture intrinsic motivation, and cultivate reflective leadership. Written for scholars, managers, policymakers, and advanced students in management, innovation, and education, it provides a rigorous yet accessible framework for navigating creativity, knowledge, and human agency in the algorithmic age.

Becoming a Self-Differentiated Leader offers a transformative framework to understand why ruptures in communication happen and equips readers with the tools to overcome them.

Authentic leadership potential hinges on bridging the gap between the sway of external pressures and your own internal compass. Drawing from decades of experience in psychology, executive leadership, and coaching, the authors provide a psychological and theoretical understanding of secure and insecure attachments, relational systems, and how they feed into our everyday motivations, behaviors, and decisions. This book uncovers the hidden dynamics of Loyalty Contracts - the spoken and unspoken agreements we make with ourselves and others that can quietly erode leadership, fuel burnout, and diminish impact. Each chapter equips readers with practical tools as well as case studies to seamlessly elevate your leadership effectiveness, breaking free from self-sabotaging tendencies that can lead to relational and organizational dysfunction, stagnation, and breakdown.

Whether you are a business leader, executive coach, manager, mentor, HR professional, organizational psychologist, or pursuing your own journey of self-differentiation, this book delivers the tools, insights, and practices required to lead and thrive in the age of artificial intelligence.

Family business governance is often thought of as a set of formal policies and structures that every family business should adopt. This is misleading. This book introduces the concept of Natural Governance to broaden the debate and explains how family businesses are actually governed effectively using a combination of informal and formal processes.

Written by Ken McCracken, who has worked as an adviser to family business over many years and gained significant insight, the book provides a framework to describe and sustain Natural Governance, and challenges some popular views about how family businesses should, or do in practice, behave and progress. It describes the more informal governance practices and processes that first emerge spontaneously in a family business, which are sustained by the natural inclination of a family business to move forwards by doing more of what has worked well in the past while trying to avoid repeating previous mistakes.

This book is an essential read for any member of a family business, as well as all professionals who provide services to family businesses. It will also interest researchers and teachers who want to explore this neglected area of family business governance.

Leadership, the practice of focusing and motivating a group or organization to achieve its aims, is a much discussed but often misunderstood concept. Dilemmas of Leadership is a comprehensive and well-established textbook that introduces the subject.

Readers are invited to make a series of metaphorical journeys of discovery, thematically organized around fundamental dilemmas within the field of leadership studies. Building on the success of previous editions, the text uses a simple map-based approach to consider dilemmas such as:

• • Is a leader born or made?
  • How are tensions between ethical dilemmas and economic self-interest resolved?
  • How does a leader's desire for control balance with the need to empower members of the organization?

This fourth edition is fully updated with a range of new up-to-date practical examples and new coverage on digital transformation and sustainability. The AI revolution has also created new dilemmas which are addressed in updated materials throughout the book, but particularly in the chapters on creative leadership and emerging issues. Pedagogy to support learning includes mini-cases, quizzes, exercises, and boxes.

This textbook is essential reading for Masters and MBA students on leadership courses, as well as managers pursuing leadership development.

Professional life is filled with opportunities to learn. One such opportunity is to learn from colleagues. Believe! The Winning Mindset for Project Managers is an opportunity to learn from dedicated project managers.

People who are dedicated and believe in their profession achieve amazing results because they enjoy what they do, feel positive about all activities they do, and are confident and happy with the people around them. The book shows how this is true for project professionals. It is a collection of testimonials from project practitioners who believe in project management. These practitioners are believers who defend with passion, persistence, and patience the project management profession. Their own experiences-both good and bad-provide fodder for growth and insights to illuminate ways to view the power of belief in one's profession. The book features:

• Reasons why identifying beliefs are critical to personal and professional development
• Mindset elements that constitute beliefs
• Examples of manifesting healthy beliefs and behaviors
• Tips, techniques, tools and lessons learned to apply every day on the job

This book is not about theory. It is about practice and is filled with real case studies, exercises, templates, and lessons learned from the trenches. It explains how belief in oneself as a project manager can accelerate personal growth and career advancement. Through harnessing the power of belief, project managers can boost their energy to accomplish more than they previously thought possible. It is also possible to be more successful in achieving project, as well as personal, goals. Belief in others can lead to greater understanding and empathy with all project stakeholders

This book is an entertaining and productive journey into project management that can lead to not only incremental improvements but also quantum shifts in lifestyle and professional achievements.

Not a blueprint but a source of insight, this book reveals how the people behind Galois Inc. built a thriving company without managers, using principles over policies and trust-based collaboration, proving you can create successful organizations that reflect your deepest values.

This practical guide shares insights from 25 years of organizational experimentation, showing how to establish effective conversational practices, build collaborative workflows, implement distributed decision-making, and maintain alignment without traditional hierarchy. Through real examples of both successes and failures, you'll discover how to create workplaces where people genuinely want to contribute and how to transform principles into sustainable organizational systems. The book is unique in its effort to guide readers to create their organization on their terms, rather than encourage them to make an organization like Galois. This book is especially valuable for technical entrepreneurs, engineering leaders, and teams of scientists who recognize that building great technology isn't enough: the human systems matter just as much.

It's for founders and leaders who want to create organizations that reflect their values rather than simply copying "best practices," and for anyone interested in alternative approaches to organizational design that prioritize both effectiveness and human flourishing.

Compassionate Digital Innovation examines the ethical tensions at the heart of the digital innovations that shape contemporary life, from artificial intelligence and blockchain to social media platforms. Rather than treating harm as an accidental by-product of progress, this book argues that recurring dilemmas are embedded in the structural logics of digital infrastructures.

Through a pluralistic conceptual framework, it shows how amplification, personalisation, persistence, automation, and simulation generate predictable tensions at scale. Drawing on moral philosophy and empirical research, this book proposes compassion as a constitutional orientation for navigating these tensions. Compassion is framed not as sentimentality, but as a disciplined commitment to reduce avoidable suffering and redistribute responsibility in proportion to power. Across social media, Web3 governance, and AI companionship, readers encounter concrete analyses of both promise and peril. This book moves beyond appeals to "personal responsibility" to envision organised compassion through resistance to extractive models, regulatory reform, and the construction of public-interest alternatives.

For managers, technologists, policymakers, researchers, students, and engaged citizens, this book offers a rigorous yet accessible framework for redesigning digital innovation in service of dignity, justice, and the common good.

This book explores the role of leadership in shaping places and driving sustainable urban and regional development. Moving beyond the traditional organisational focus of leadership studies, it uses inspiring case studies to show how place-based leadership can become more attuned to local needs, across sectors such as housing, healthcare, creative industries and environmental sustainability.

Addressing societal challenges-urbanisation, inequality and climate resilience-it offers practical strategies for place-centric leadership which drives social value. Bridging theory and practice, this timely resource will inspire academics, policy makers and practitioners to rethink leadership for equitable, thriving communities.

Social Entrepreneurship: A Practical Introduction, 2nd Edition, equips aspiring entrepreneurs with the tools needed to design and launch organizations that create positive social change in their communities. This accessible textbook demonstrates that social enterprises are a valuable part of the community development toolbox.

Readers will gain practical knowledge on key aspects of social entrepreneurship, including value creation, business planning, impact measurement, and scaling up. The book presents different social enterprise business models with analysis of their strengths and weaknesses, enabling readers to select the most effective approach for their context. Updated cases and examples showcase real-life social enterprises across North America, South America, Europe, Australia, Africa, and the Caribbean, while discussion questions support reflection and learning. A downloadable workbook provides practical support with checklists and social impact measurement tools, and an instructor manual containing test questions and experiential exercises is available as a digital supplement for adopters.

This book is ideal for students taking introductory courses in social entrepreneurship and community development at undergraduate and graduate levels. It will also be valuable for practitioners, community organizers, and anyone involved in launching or managing social enterprises on the ground who seeks a practical guide to creating sustainable social impact.

Uses real-life stories, business insights and practical exercises to harness the power of inclusive teams that balance creativity and structure using the concept of 'Club Mix'

Chess Club or Drama Club: which would you rather join? Do you focus on the detail or prefer to imagine the bigger picture?

Sally Bridgeland introduces the 'Club Mix' as a playful recipe for everyday inclusion, designed to enhance team dynamics and drive business success by blending imagination and analysis.

Ideal for leaders and managers, this book uses real-life stories, business insights, and practical exercises to help you harness the power of inclusive teams that balance creativity and structure. Written for all stages and sizes of business, it will support you in broadening your team's capabilities and fostering a resilient and creative culture.

Sustainability is often described as urgent, complex, and transformative. In practice, it is frequently experienced as fragmented, abstract, or difficult to translate into decisions. Many organisations are not lacking intent; they are lacking clarity about how sustainability fits into governance, strategy, execution, and everyday trade-offs.
Decoding Sustainability brings structure to that challenge. It examines sustainability as a systemic condition that reshapes markets, business models, risk exposure, and organisational responsibility. Rather than presenting a catalogue of frameworks or a maturity ladder, the book focuses on integration - how sustainability becomes part of how organisations think, decide, and operate.
The chapters move from conceptual foundations and organisational readiness to culture, governance, value creation, measurement, reporting, and long-term adaptation. Throughout, the emphasis remains on coherence: connecting expectations, systems, and decision pathways so sustainability does not remain symbolic or isolated.
Written in clear language and grounded in lived organisational realities, this book supports readers at different stages of experience - from those seeking orientation to those refining practice. It offers not universal answers, but a structured way to navigate complexity with judgement, credibility, and confidence.

This book critically examines the intersection of influencer marketing, mental health promotion, and contemporary constructions of masculinity.

Focusing on male influencers in the United Kingdom, this study considers how Instagram has created space for the public expression and destigmatisation of male vulnerability while simultaneously commodifying mental health discourse. It explores how male fashion and lifestyle influencers leverage their branded selves, including through commercial partnerships, to frame mental health within commercial and cultural contexts, blurring the boundaries between wellness, self-care, and consumerism. Drawing on qualitative case studies and thematic content analysis of social media outputs, the author interrogates the ethical and regulatory gaps surrounding influencer promotion of wellness goods and services, raising urgent questions about accountability, transparency, and the monetisation of emotional well-being in digital advertising culture. Finally, this book introduces the concept of 'algorithmic depression' to describe how influencers' narratives of mental health are not only shaped by personal and cultural forces but also structured by platform algorithms that influence what forms of emotional expression are made visible, valued, and circulated.

Researchers and advanced scholars across Communication, Advertising, Mental Health, and Gender Studies will find this a timely interdisciplinary intervention.

Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today's evolving media environment.

Building on earlier editions, the book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across the volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. The book examines developments such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. The volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.

Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology.

Businesses that are fair are more likely to succeed and persist for the long term in an investment and capitalist system that has more trust and longevity. That's the opportunity identified and explored in this book.

Fairness is a key foundation for how humans see the world. The principle of fairness is more fundamental to people than is the concern about inequality - after all, some inequality is fair. Business and investment can and should rise to the global challenge of unfairness, helping to restore opportunity and growth. Fairness in Business and Investment demonstrates how businesses can refocus on fairness in their relationships with customers and other stakeholders in order to spark value-creation and reawaken long-term opportunity and performance. All too often, business misses the chance to deliver fairly in its stakeholder relationships and suffers in the long run for doing so. Investors sometimes cheer such actions from the sidelines and then are later left to tidy up the negative financial consequences. This book identifies some of these investment and business failures, as well as developing an approach to navigate to a better mode of business, for society and for all of our long-term prosperity.

The book is relevant to those working in companies and investment businesses, as well as a broader readership across private, public and non-profit worlds.

A true guide to the essentials, this book takes you through the whole research process from start to finish.

Whether you're conducting a report, literature review, proposal, project or dissertation, this book concentrates on what you need to succeed in your assessment. Fresh and focussed, it covers the nuts and bolts of research methods, grounding concepts and terminology in business and management contexts to help you get to grips with topics that can seem daunting at first.

This third edition offers:

• New chapters on quantitative and qualitative data collection.
• New and updated case studies of real-world business research from sectors as diverse as transportation and the dairy industry to social media platforms and charities.
• Updated learning features, such as annotated further reading, that help you make the best use of your time.

This book is the perfect companion for undergraduate business and management students looking to tackle their research project with confidence.