経営学・会計学 — 全 下位分類

Corporate Tax Avoidance in China addresses a critical gap in understanding taxation within the world's second-largest economy. As China undergoes rapid economic transformation, its increasingly sophisticated tax system has attracted attention from international investors seeking opportunities in this dynamic market. Yet few books offer students, academics, and practitioners a comprehensive guide to the forces shaping corporate tax avoidance in China.

This volume fills that gap through six complementary chapters investigating novel determinants spanning geographic, technological, organizational, and regulatory dimensions. Drawing on interdisciplinary perspectives, the book examines how local information environments, institutional infrastructures, individual leader characteristics, and cross-domain policy interactions collectively shape corporate tax outcomes, reflecting the increasing diversity of contemporary tax research in China.

This prestigious reference work offers students, academics, and business professionals, whether from Western companies or developing countries, an authoritative introduction to corporate tax avoidance in the world's most dynamic emerging market, essential for those doing business with Chinese firms or establishing subsidiaries in China.

Leading experts reframe sustainable tourism as a transformative, multi-scalar process shaped by governance reform and community empowerment. They critically trace the evolution of the field and interrogate persistent gaps between rhetoric and practice. Chapters introduce novel frameworks to tackle key issues such as global polycrises, climate change, socio-economic instability and long-term behavioural changes. Drawing on conceptual insights and applied case studies, the Modern Guide highlights the interconnected roles of tourists, communities, businesses and policymakers in fostering just and resilient tourism futures.

A Modern Guide to Sustainable Tourism is an essential resource for scholars and students of tourism management, geography, economics and sustainable development. Industry professionals seeking to realign tourism with long-term sustainability will similarly benefit from its actionable recommendations.

This book examines how the palm oil industry may align its business practices with circular economy principles, amid growing environmental scrutiny and regulatory pressures.

The book discusses the potential industrial benefits of adopting circular economy principles before reviewing the current state of business practice in the Malaysian palm oil industry. It highlights factors that influence the adoption of sustainable practices, including taxation, small- and medium-sized enterprises (SMEs), waste management and valorization, and digital technologies like the Internet of Things (IoT). In doing so, the contributors provide strategies and insights for other palm oil-producing countries to transition toward more sustainable business practices.

This book is an essential resource for academics interested in agriculture, supply chain management, sustainability, and environmental studies. This volume will also be of interest to policymakers and professionals in the palm oil industry.

The Strategic Manager provides a comprehensive, clear, and applied insight in strategic management. Unlike more theory-heavy texts, this book focuses on how strategy works in everyday practice, taking readers' expectations and understanding beyond that of strategy as a matter of planning only. It enables the reader to learn and reflect upon their practical skills and knowledge and critically evaluate the strategy process and their own strategic decision-making.

The book is based around six different strategy theories, individually presented and supplemented with useful lists of questions that encourage readers to become competent strategic thinkers. This fourth edition has been fully updated throughout, including fresh case studies and examples ranging across a broader range of regions, as well as additional illustrations and fresh material considering the strategic implications and applications of new technologies, particularly AI. Chapters on industrial organization and institutional theory have been significantly expanded upon, with the final chapter including an updated framework on institutional theory perspective.

Essential reading for postgraduate students of strategic management, MBA students, and those in executive education, this text will also be a useful tool for reflective managers trying to develop a better understanding. Online resources include PowerPoint slides.

Analyzing projects funded by the Small Business Innovation Research program at the US Department of Defense and National Institutes of Health, the authors describe the impact of project managers on entrepreneurial firms' research projects. They argue that these impacts are generally positive, and are felt in terms of commercialization, patenting and publishing, but also in related technical areas and through identifying potential markets for developing technologies. The book concludes with policy recommendations for improving the role of project managers, especially in the area of network development.

Public Sector Support of Scientific Inquiry is an essential resource for scholars and students in economics, business management and innovation policy makers. Public sector project managers as well as their funding supervisors will also benefit from its actionable recommendations.

In an era where sustainability shapes the global agenda, The Evolution of Sustainability Accounting Education contributes to our understanding of the role of ac counting as a social practice rooted in public interest. This timely volume explores the urgent need to integrate sustainability into accounting curricula, addressing the social, economic, and environmental imperatives driving this transformation. From mapping the academic landscape of sustainability accounting to examining its impact on public sector accountability and corporate governance, this book of fers cutting-edge research and practical insights from leading experts. It addresses innovative pedagogical approaches, such as experiential learning and mobile learn ing, to prepare future accountants for the complexities of a sustainability-driven world.

Aimed at academics, students, researchers, and professionals, this book serves as an essential resource for those committed to advancing sustainability in account ing education. By highlighting real-world case studies, such as the FTX collapse, and exploring Environmental, Social, and Governance (ESG) frameworks, it un derscores the critical intersection of ethics, accountability, and sustainability. The Evolution of Sustainability Accounting Education is not just a call to action; it is a wake-up call to reimagine accounting education and foster a more equitable and sustainable future.

Alberto J. Costa, PhD in Accounting, is a Professor at the University of Aveiro (Institute of Accounting and Administration, ISCA-UA), where he teaches ac counting and business ethics, as well as accounting and management control. He is the head of the master's degree in accounting and management control. He is a full researcher at GOVCOPP (Research Unit on Governance, Competitiveness and Public Policies, University of Aveiro), a certified accountant in Portugal, and a member of GRUDIS-Portuguese Network of Accounting Research. He develops research in the fields of financial accounting, management accounting, accounting education, and business and accounting ethics. He has published papers in national and international journals and edited books with Taylor & Francis.

Margarida M. Pinheiro is a Professor at the University of Aveiro (Institute of Accounting and Administration, ISCA-UA) and a full researcher at the Research Centre on Didactics and Technology in the Education of Trainers (CIDTFF), within the Policies, Evaluation, and Quality research group. With a PhD in Social Sciences, her work focuses on higher education management, quality assurance, and innovative teaching methodologies, particularly in accounting, finance, and marketing. She has published extensively in books, peer-reviewed journals, and international conferences, contributing to the advancement of accounting educa tion and its integration with sustainability. Professor Pinheiro has coordinated international technical-scientific projects, including under Erasmus, and actively participates in scientific committees, editorial roles, and academic event organi zation. Her research and professional activities emphasize collaboration and in novation in teaching, making her well suited to edit these volumes. Through her work, she seeks to support educators, researchers, and professionals in exploring the role of sustainability in reshaping accounting education for a more responsi ble future.

This book offers a pioneering and comprehensive examination of entrepreneurial leadership as an emerging and transformative approach to leadership theory and practice. Moving beyond traditional leadership models that emphasise innate personality traits and end outcomes, this book advances a dynamic, holistic perspective that foregrounds leadership development across diverse and often underexplored organisational contexts, including corporations, higher education institutions, and small and medium-sized enterprises.

Addressing the fragmented nature of existing scholarship, this book consolidates theoretical and empirical perspectives on entrepreneurial leadership, outlining its core attributes, antecedents, and developmental pathways. It adopts a multi-level lens, examining entrepreneurial leadership development at the individual, team, and organisational levels, and proposes practical development strategies such as experiential, reflective, and social learning, leadership development programmes, and digital and e-learning platforms.

A defining strength of this book lies in its integration of theory with practice. It identifies key entrepreneurial leadership capabilities and illustrates their application through practical case studies. This book also critically engages with contemporary challenges, incorporating ethics, contextual diversity, and technological orientation in an AI-driven world. It bridges theory and practice, offers actionable insights, and provides a roadmap for developing entrepreneurial leaders equipped to navigate complexity, uncertainty, and change in the twenty-first century.

This book integrates theoretical and practical perspectives to equip leaders with tools to thrive in today's complex workplace environments. Combining mindfulness and emotional intelligence, this book provides actionable tools to enhance self-awareness, foster meaningful relationships, and build resilience under pressure.

In an era of increasing burnout and rising expectations for emotional intelligence in leadership, this book equips leaders to meet modern challenges with authenticity, presence, and purpose. It delves into cultivating focus in distraction-heavy lives, managing stress, and creating inclusive cultures that foster psychological safety and connection. Featuring insights from neuroscience, positive psychology, and real-world leadership practices, this book bridges the gap between theory and application. It begins with a discussion of the meaning of leadership in today's world, and an introduction to mindfulness and its real-world applications. Later chapters address self-awareness and empathy before the final chapter brings these concepts together to explain how readers can apply them to any leadership context. This transformative approach enables readers to practice and develop these concepts in real-world settings to mature their own skills to lead with clarity, empathy, and intention.

This is a vital practical resource for any leader, from emerging leaders to HR professionals and seasoned executives alike. Students, particularly those on leadership or business courses, will also benefit from the combination of theory and practice.

This book argues for workplace democracy on the grounds that it supports the development of fundamental human goods such as personal autonomy, self-development, and communal solidarity.

Workplace democracy is an old, but reinvigorated, idea that business firms should be organized democratically. Many proponents of workplace democracy contend that the organization of business firms should be consistent with the liberal/republican value of equal freedom that animates Western democracies. However, these arguments undersell the idea of workplace democracy by ignoring its significant moral, social, and psychological benefits. This book advances a novel, goods-based argument for workplace democracy. It engages with a wide range of psychological, sociological, and health-related data that point out the importance of the fundamental goods of personal autonomy, communal solidarity, and self-development to the flourishing or well-being of individuals, along with workplace democracy's ability to provide access to those goods. This is an important justification for workplace democracy that has been largely ignored.

The Good of Workplace Democracy is a philosophically rigorous, but empirically informed, book that approaches workplace democracy from the perspective of a normative commitment to promote goods fundamental to human well-being or flourishing. It will appeal to researchers and graduate students working in social and political philosophy, business ethics, sociology, organizational psychology, management studies, and economics.

Entries examine both individual and collective voice mechanisms, including established forms such as trade unions, grievance procedures and whistleblowing, while also addressing contemporary and emerging developments including AI-calibrated voice and social media. Highlighting inclusive and ethical approaches across varied organisational and institutional contexts, the Concise Encyclopedia identifies that voice serves not only as a mechanism for organisational improvement, but also as a vital component of healthy and engaging work environments.

The Elgar Concise Encyclopedia of Employee Voice is an essential resource for scholars and students of business and management, organisation studies and employment relations. Human resource management practitioners and labour regulation policymakers will similarly benefit from its actionable recommendations.

Key Features:

• Fulfils the growing need to formulate more inclusive and conceptually coherent understandings of employee voice
• Investigates workplace silence as a reflection of fear, strategic withholding and perceived risks associated with speaking up
• Entries from 60 leading experts from around the globe, showcasing interdisciplinary approaches across a wide geographic range

The contributors build on the concept of cooperative strategy to demonstrate how cooperation works in individual organisations, industry networks and global initiatives. Outlining why working together matters and how it can be designed effectively, the book underscores the importance of cooperation in fostering resilient organisations and positive long-term social impact.

The Elgar Encyclopedia of Cooperative Strategy is an essential resource for scholars and students of business, economics and strategic management. Corporate strategy practitioners as well as public policy and administration professionals will similarly benefit from its groundbreaking insights and actionable recommendations.

Key Features:

• Features more than 50 entries from 78 international scholars
• Built on a systematic review of three decades of research, providing readers with an authoritative synthesis of emerging trends and developments
• Incorporates the full breadth of collaborative strategy, from theory to real-world application
• Draws on a diverse range of real-world case studies from healthcare, technology and sustainability to explain key ideas such as trust and digital collaboration

Most research has analyzed and discussed supply chain phenomena at the macro-organizational level so far. However, this book addresses these phenomena at the micro-individual level. The reason is that, given the diversifying challenges in supply chain management (SCM), relying only on a few SCM leaders such as SCM professionals and top executives is risky, and it is essential to encourage the behaviors of SCM followers belonging to various departments (e.g., production, logistics, purchasing, sales, and product development) and trading partners (e.g., suppliers and customers).

Through this book, the authors insist that all individuals participating in supply chain integration (SCI) activities need to contribute to achieving a challenging, common purpose through interactions among individuals. First, this book organizes a multilevel model of SCI, encompassing both organizational and individual levels. After that, this book provides a detailed explanation of the relationships among variables at the individual level. The individual-level model consists of four variables: antecedents, mediating/moderating factors, work behaviors, and individual outcomes. These variables are established based on insights from organizational behavior theory. The authors then demonstrate the validity of the aforementioned model through empirical study and apply the followership theory to individual-level supply chain behaviors.

Organisations currently face fundamental changes such as technological innovations; global power shifts and tensions; changing economic systems; and socio-cultural tensions. These conditions compel them to ask identity-related questions like: Who are we? Why do we exist, and for whom? What are our aspirations? and What difference do we want to make for whom, where, and when? Intended for organisational leaders and organisational effectiveness advisors, this book is the first substantive guide on how to center and apply the values of organisational identity--such as virtue, authenticity, coherence, and legitimacy--so that leaders can transform their organisations into identity-driven entities and to stay true to who they are through changing times.

Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, today's consumers seek alignment with values, pushing for sustainability, transparency, and social responsibility.

This book explores the transformative landscape of consumer behaviour and dissects the roots and repercussions of this paradigm shift, illustrating its profound impact on businesses globally. The symbiotic relationship between Artificial Intelligence and ethical marketing is discussed, revealing how AI-driven analytics and personalized messaging empower brands to authentically connect with conscientious consumers. By embracing ethical branding strategies, leveraging AI technologies, and fostering genuine engagement, companies can navigate the intricate terrain of conscious consumption, forging lasting connections and driving positive change.

This book explores the transformative impact of emerging technologies such as AI, blockchain, and IoT on global startup ecosystems. It focuses on building, scaling, and sustaining tech ventures while addressing ethical and social considerations.

The book covers topics ranging from tech startups, building and scaling strategies, funding challenges, global case studies, and the future of technology entrepreneurship. It emphasizes ethical innovation and social impact of technology entrepreneurship, areas of growing interest among academics and practitioners.

Readers will gain a holistic understanding of the evolving trends in technology entrepreneurship. The book equips researchers, educators, entrepreneurs, and policymakers with the tools to harness emerging technologies for innovation, addressing both opportunities and challenges in tech-driven ventures.

This book equips readers with actionable strategies and insights to thrive in the era of human-centric innovation. It explores how leadership can successfully integrate advanced technologies-such as cognitive AI, collaborative robotics, and smart wearables-while promoting sustainability and resiliency. Readers will discover frameworks for aligning mission, strategy, and culture with Industry 5.0 principles, practical approaches to managing organizational change, and methods for fostering ethical leadership and talent engagement in a rapidly evolving global landscape. Featuring contributions from leading experts, this volume offers case studies, research-based perspectives, and tools to help executives, managers, engineers, and educators prepare for the challenges and opportunities of Industry 5.0.

As artificial intelligence rapidly reshapes industries and societies, the need for responsible development has become more pressing than ever. This edited book provides a thorough exploration of AI ethics and governance, offering readers a robust framework for tackling these critical issues. The authors explore the core ethical challenges of algorithmic bias, transparency, data privacy, and human oversight, and discuss effective strategies to mitigate these challenges and enhance the fairness and reliability of AI systems. The book analyzes the regulatory landscape across key sectors such as finance, healthcare, and criminal justice, and discusses how leading companies like Google and Microsoft are pioneering effective AI governance. Blending practical examples, regulatory analysis, and forward-thinking strategies, this book is a vital resource for professionals aiming to navigate the complex world of AI ethics and governance.

This book delves into the dynamic interaction between Indonesia's rich cultural diversity and its growing entrepreneurial landscape. As an emerging country deeply rooted in cultural values, these traditions significantly influence social interactions, including within the entrepreneurial ecosystem. This book offers insights into how traditional values, local wisdom, and community-based networks shape business practices in one of the world's most culturally rich countries and explores how Indonesian businesses, particularly micro, small, and medium enterprises, as well as emerging startups, navigate both local and global markets. It delves into the cultural impact on business, showcasing local innovations with a global perspective. Through case studies, the book highlights the richness and distinctiveness of Indonesian culture in shaping entrepreneurial activities. It also addresses the sustainability of social and cultural enterprises, alongside the challenges and opportunities that arise from embracing cultural diversity in the business landscape. This book is an essential read for people interested in the intersection of culture, business and innovation in Southeast Asia's largest economy.

This book explores the dynamic interplay between deep tech and digital entrepreneurship. Using Brazil as the setting, it shows how scientific discoveries and emerging digital opportunities translate into innovation to address societal grand challenges within Brazil's unique context. The authors examine the challenges, opportunities, and innovative strategies of deep-tech and digital startups operating across transformative industries and ecosystems. The first part of the book focuses on the microfoundations, frameworks, and models that shape the success of deep tech ventures, including their capacity to adapt to uncertainty, build innovation readiness, and achieve commercial viability. The second part turns to digital startups and emphasizes their scalability, internationalization, and the essential role of entrepreneurial ecosystems. The book offers practical insights and actionable solutions for entrepreneurs, managers, and policymakers. The book provides a roadmap for entrepreneurs to navigate and harness the disruptive potential of deep tech and digital entrepreneurship in emerging markets and beyond by combining three major concepts: deep tech, digital, and disruptive enterprises.

This book explores how businesses could benefit from responsible innovative practices and leverage technologies to sustain businesses and guides the next generation future; this book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, business innovation and sustainability, next generation ethical standards, Technology and AI for Human and Talent Management, Responsible Innovation Practices for Green Economy and Sustainability, Emerging Trends, Policies and Practices in the Concept of Society 5.0, etc. This book is authored by leading experts in the field of business sustainability, ethical digitalization, and responsible innovation; the authors diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book. This book provides insight for executive leaders in setting new sustainable practices and strategies towards leveraging responsible innovation with the use of business and technology in different levels of operations to support business sustainability and society 5.0. This book provides different theoretical and practical practices cases studies that could be used as a guideline for policy making and devising innovative directions.

Despite the growing population and significant natural resources of Sub-Saharan Africa (SSA), economies in that region currently represent only 2% of global GDP. Finished goods are imported to Africa from the US, Europe, China and Japan, while commodities remain the primary export. Addressing this balance must be the primary focus of initiatives to foster economic growth and development across the region in the coming years. However, there is currently a lack of intellectual discourse that incorporates diverse firm-level and institutional-level theories, as well as the stakeholder perspective, to explain the transformation of Sub-Saharan Africa into a production economy. This two-volume edited work brings together scholars of business in Africa and economic transformation to discuss topics including the knowledge economy, inter-regional relations, supply chains, the informal economy, the service sector and more, creating a broad and probing analysis of Africa's potential for transformation and strategies to achieve it.

This second volume explores the relationship between institutions and sectoral productivity in SSA, emphasising the need for policies that integrate informal economy players into the formal structure to enhance socio-economic development. The volume suggest that strong governance, aligned policies, and the inclusion of informal sector innovations are crucial for improving productivity and achieving sustainable economic transformation in SSA. It will be of interest to scholars of business in Africa, international business, developing economies, business strategy and innovation.

Luxury today is no longer defined by products alone. It is also shaped by the experience clients live, feel and remember. Intentional Luxury is a transformative guide for professionals who seek to engage clients in meaningful, high impact interactions, from boutique advisors and hospitality hosts to brand leaders and experience strategists.

Drawing on over a decade of global practice, Dr. Matthieu Mielet introduces the concept of Elevated Client Engagement - a framework for delivering Intentional Luxury. Through real-world stories, practical tools, and a fresh perspective on luxury, this book reveals how the functional, relational, and sensorial dimensions shape client engagement, and how to develop them with expertise to consistently reach the elevated level expected today.

Whether you are selling a timepiece in Paris, welcoming guests in Tokyo, or curating experiences in New York, this book equips you to:

• Develop the mindset and skills that elevate client engagement
• Personalize client interactions with intention, empathy, and attention to details
• Embed Elevated Client Engagement into team culture and leadership
• Transform commercial transactions into moments of resonance
• Create emotional resonance, advocacy, and loyalty

More than a manual, Intentional Luxury is a call to elevate your client engagement craft and shape the kind of experiences clients remember, share, and seek again.

This proceedings volume provides in-depth research in the fields of quality innovation, sustainability, and operations management. It features contributions from the 6th International Conference on Quality Innovation and Sustainability (ICQIS) that explore how institutions, industries, and communities are navigating the complex challenges of digital transformation, sustainable development, and organizational excellence. The volume offers a rich blend of theoretical perspectives, empirical studies, and practical applications that highlight how quality frameworks, innovative methodologies, and sustainability principles can drive meaningful transformation across sectors. Featuring?real business?cases on quality and sustainability, this book is useful for researchers, scholars,?students?and academics interested in quality management, supply chain management, circular?economy?and sustainability.?

This book offers a comprehensive exploration of tourism product development in Vietnam, a rapidly emerging destination in the global travel landscape. As Vietnam experiences a surge in both international and domestic tourism, the book critically examines how innovation, sustainability, and market-driven strategies are shaping its tourism sector. Bridging a significant gap in existing literature, the book delves into the unique challenges and opportunities faced by Vietnam, including cultural commodification, environmental sustainability, and the imperative for digital transformation.

Drawing on case studies and empirical research, the book highlights key areas of tourism product development, such as community-based tourism, adventure and wellness tourism, and the integration of digital innovations. It presents emerging trends and best practices while offering strategic recommendations for sustainable growth. This interdisciplinary resource is essential reading for academics, policymakers, and industry professionals seeking to understand and contribute to the future of tourism in Vietnam and other emerging markets.

This book contains a selection of papers carefully chosen from among those presented at the 6th International Conference on Production Management held in Taiwan in August 2025. The unified theme of the conference was "DX Thinking and Innovation in Production Management," and presentations were based on three areas of research: 1) operations and supply chain management, 2) business strategy and business management, and 3) information technology and its applications. Readers will see how these three fields deal with the creation of innovation that incorporates digital transformation (abbreviated as "DX") thinking in the management of business and production.

This valuable resource is relevant not only for researchers, university professors, and graduate and undergraduate students interested in production and business management in general, but also for businesspeople themselves. With its unified theme, the book provides a trove of facts and applications in both theory and practice.

This book helps to expand the global research scope of rural gentrification and promotes dialogue between China and the West on this topic. Focusing on rural China and using data collected through pro-longed ethnographic fieldwork, this book reveals the production and consumption of rural tourism gentrification from the perspective of middle-class gentrifiers. It explores the socio-demographic characteristics, motivations, and landscape practices of the middle-class gentrifiers, and the socioeconomic effects it brings to the rural villages, which differ significantly from rural gentrification in the Western context. Government efforts to promote rural revitalization will benefit greatly from the Chinese cases set out in this study. Therefore, this book is suitable for scholars, policymakers, government officials, and students interested in rural transformation and rural gentrification.

This volume explores the transformative role of digital cultural heritage in shaping sustainable cultural tourism. It examines how innovations such as 3D reconstructions, immersive media, and memory twins-digital counterparts of monuments and artefacts-enhance visitor engagement and protect fragile sites. By linking physical heritage with digital narratives, the book demonstrates how technology fosters informed, meaningful tourism experiences while addressing challenges like overtourism and environmental stress. Featuring peer-reviewed contributions from the EuroMed2024 workshop under the UNESCO Chair on Digital Cultural Heritage, it bridges theory, policy, and practice. This resource offers scholars, policymakers, and practitioners actionable insights into managing cultural tourism in the digital era, aligning heritage preservation with the United Nations' 2030 Agenda for Sustainable Development.

Over the last decades, climate change has significantly increased the awareness of sustainable business practices. Consequently, companies are under growing pressure to implement sustainability measures and to take responsibility for the environment. While the focus has been on B2C companies, attention is increasingly shifting to companies in the B2B sector, as their activities have a particularly high environmental impact. To remain competitive, these companies must not only integrate sustainability into their operational practices but also make it an integral part of their brand. However, the credibility of sustainability efforts is often perceived as questionable, especially for companies in CO₂-intensive industries, creating a gap between perceived and actual sustainability. As a result, business opportunities remain untapped, making corporate sustainability investments less economically viable. While the economic significance of sustainability in brand management has been extensively studied, this book identifies a lack of holistic approaches to the sustainability transformation of brands in B2B, particularly those in CO₂-intensive industries. To address this research gap, three studies have been conducted as part of this book.
The findings reveal that a transparent handling of the past and fundamentally reshaping the business model are essential for successfully achieving a brand sustainability transformation in these challenging industries.

This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing's transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.