経営学・会計学 — 全 下位分類

• disruptive innovation
• 'woke' branding
• data ethics
• social shopping
• inclusive identities
• retail spaces as examples of disruption innovation.

Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture.

The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it.

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management.

By addressing a range of perspectives and their application to branding, the authors go beyond sustainable branding to question the role brands play in a wider sustainable society. Structured around three core parts - People, Planet and Prosperity - contributions from experts in the field consider the human dimensions of environmental change, identity and reputation, technology and innovation, waste management, public and brand engagement, environmental ecosystems and the circular economy. Combining theoretical insight and empirical research with practical application, each chapter includes real-life international cases and reflective questions to allow discussion, best-practice examples and actionable suggestions on how to implement sustainable branding activities.

This book is perfect for academics, postgraduate and final-year undergraduate students in sustainable branding, sustainable business, corporate social responsibility, brand management and communications. It provides a comprehensive treatment of the nature of relationships between environmental, economic, social, companies, brands, and stakeholders in different areas and regions of the world.

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.

The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.

Learn about the luxury brand industry from the inside out with this masterful and insightful resource

The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry.

Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers:

• A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development
• A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool
• A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption
• Considerations on the emerging notion of "New Luxury"
• Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry
• New semiotic analytical tools developed from the authors' contemporary brand management experiences

Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.

A comprehensive review of the practice and most recent research on coaching

Coaching Researched: Using Coaching Psychology to Inform Your Research and Practice brings together in one authoritative volume a collection to the most noteworthy papers from the past 15 years from the journal International Coaching Psychology Review. Firmly grounded in evidence-based practice, the writings are appropriate for the burgeoning number of coaching researchers and practitioners in business, health, and education.

The contributors offer a scientific framework to support coaching's pedagogy and they cover the sub-specialties of the practice including executive, health, and life coaching. The book provides a comparative analysis in order to differentiate coaching from other practices. Comprehensive in scope, the book covers a wide-range of topics including: the nature of coaching, coaching theory, insights from recent research, a review of various coaching methods, and thoughts on the future of coaching. This important book:

• Offers a collection of the most relevant research in the last 15 years with commentary from the International Coaching Psychology Review journal's chief editor
• Contains information on both the theory and practice of the profession
• Includes content on topics such as clients and coaching, an integrated model of coaching, evidence-based life coaching, and much more
• >Presents insights on the future of coaching research

Written for students, researchers, practitioners of coaching in all areas of practice, Coaching Researched offers an accessible volume to the most current evidenced-based practice and research.

Tap into the power of data science with this comprehensive resource for non-technical professionals

Data Science: The Executive Summary - A Technical Book for Non-Technical Professionals is a comprehensive resource for people in non-engineer roles who want to fully understand data science and analytics concepts. Accomplished data scientist and author Field Cady describes both the "business side" of data science, including what problems it solves and how it fits into an organization, and the technical side, including analytical techniques and key technologies.

Data Science: The Executive Summary covers topics like:

• Assessing whether your organization needs data scientists, and what to look for when hiring them
• When Big Data is the best approach to use for a project, and when it actually ties analysts' hands
• Cutting edge Artificial Intelligence, as well as classical approaches that work better for many problems
• How many techniques rely on dubious mathematical idealizations, and when you can work around them

Perfect for executives who make critical decisions based on data science and analytics, as well as mangers who hire and assess the work of data scientists, Data Science: The Executive Summary also belongs on the bookshelves of salespeople and marketers who need to explain what a data analytics product does. Finally, data scientists themselves will improve their technical work with insights into the goals and constraints of the business situation.

The sustainability of tourism is increasingly under question given the challenges of overtourism, COVID-19 and the contribution of tourism to climate and environmental change. Degrowth and Tourism provides an original response to the central problem of growth in tourism, an imperative that has been intrinsic within tourism practice, and directs the reader to rethink the impacts of tourism and possible alternatives beyond the sustainable growth discourse.

Using a multi-scaled approach to investigate degrowth's macro effects and micro indications in tourism, this book frames degrowth in tourism in terms of business, destination and policy initiatives. It uses a combination of empirical research, case studies and theory to offer new perspectives and approaches to analyse issues related to overtourism, COVID-19, small-scale tourism operations and entrepreneurship, mobility and climate change in tourism. Interdisciplinary chapters provide studies on animal-based tourism, nature-based tourism, domestic tourism, developing community-centric tourism and many other areas, within the paradigm of degrowth.

This book offers significant insight on both the implications of degrowth paradigm in tourism studies and practices, as well as tourism's potential contributions to the degrowth paradigm, and will be essential reading for all those interested in sustainable tourism and transformations through tourism.

This book focuses on digitalised talent management-the use of information technologies in talent management. The book affords theoretically, methodologically and empirically informed insights that are especially salient given the need for executives and organisations to balance the role of humans and technology, while ensuring competitiveness in this interconnected and increasingly digital world. In doing so, the book will shape and contribute to academic and industry-based conversations about the role of technological innovations in enabling organizations to transition towards digital ways of organising talent, as well as the associated implications for the who, what, where, when, and why of talent management as stakeholders decide which aspects of talent management can be delegated to technology, and those that require human agency.

This book adds value by assembling subject matter experts currently siloed within traditional research domains whilst also highlighting the complexity of managing talent. By synthesising content from world-leading academics who herald from various backgrounds, the book will instigate, shape and contribute to conversations about both the promises and perils of digitalised talent management and the extent to which judgments and decisions about an organisations most valuable asset-it's talent-should be delegated to non-human agents.

This book will be of interest to researchers, academics and students in the fields of talent management and organisational design, especially those interested in digital ways of working, managing and leading.

Human dignity has experienced limited attention in tourism studies. The interlinked dimensions of dignity in tourism urgently ask for broad avenues of future research, as tourism is both an information-intensive industry and an "experience good" resulting from the relationship and co-creation processes involving hosts and guests in different political, socio-economic, cultural, and environmental contexts. These contexts play a role in how an individual's values, norms, and experiences may be experienced in tourism.

This edited book is one of the first attempts to apply to tourism a humanistic management approach entailing a re-discovery of the value of human life, dignity, and awareness of the ethical dimensions of work. The book develops awareness of the contemporary relevance of the human dignity concept to interpret and manage the weaknesses of traditional approaches to tourism and cope with the challenges and new scenarios, including the current COVID-19 pandemic crisis. It presents ethical values and norms as both foundations and vehicles to dignify tourism stakeholders' vision and mission (policy, strategies, and practices) as well as people/tourist beliefs, attitudes, and behaviors. It grounds humanistic education as a pervasive mechanism to innovate tourism management contents and practices by offering to different targets new educational and training formats or framing differently traditional ones. Presenting both a critical and a positive approach to tourism management, the diversity of disciplinary approaches, case studies, and examples makes the book attractive to a variety of readers including tourism scholars, researchers, practitioners, and postgraduate students of management and organization disciplines.

Talent management is a central element of managerial discourse and organisational practice. This short-form book provides a succinct overview on the state of research on talent management.

The authors set out the key themes, arguments, trends and future research trajectories of talent management, highlighting major works in the field. As a research topic with a fragmented body of knowledge, pluralistic perspectives are summarised, while workforce differentiation emerges as a central element.

A critical introduction for students, scholars and reflective practitioners, this book guides readers through a relatively new and rapidly developing area of management research.

Burnout results in people feeling exhausted, cynical, detached and hopeless - even depressed and anxious. This book looks at burnout from an individual, group and organisational perspective. It uses anecdotes from the author's life; and examples from literature, poetry and art to bring the subject to life. Based on the latest scientific thinking on burnout and evidence-based ideas, this practical, easy read book gives leaders the knowledge they need to create a psychologically healthy and high performance culture at work.

After reading this book, you will understand more about burnout than 90 per cent of the population. You will know what to do to prevent burnout in other people and in yourself. Anti-burnout is an academically rigorous book, written in a friendly, engaging, conversational style. It contains lots of anecdotes, examples from the arts and stories that illustrate and bring to life the practical advice on preventing burnout. Anti-burnout will answer these questions:

• • What exactly is burnout?
  • How does burnout affect individuals, teams and organisations?
  • What causes burnout?
  • How can I understand and support people with burnout?
  • How can I prevent myself from burning out?
  • What are the obstacles to preventing burnout?
  • How does remote working affect burnout?
  • What can I do to create a workplace culture that prevents burnout?

This book is helpful because it relates the scientific literature on burnout to real life. Anti-burnout looks at the individual factors in burnout, including personality and mental health. It also looks at how the dynamics of teams and how work is organised relate to burnout. Finally, the book investigates organisational culture, leadership and burnout. This book is essential reading for leaders and managers who want to minimise burnout in people in their organisation. It will also be essential reading for anyone with an interest in mental well-being at work such as occupational health practitioners, researchers and human resource professionals.

This book constitutes the proceedings of the 23rd International Conference on Business Information Systems, BIS 2020, which was planned to take place in Colorado Springs, CO, USA. Due to the COVID-19 pandemic, the conference was held fully online during June 8-10, 2020. This year's theme was "Data Science and Security in Business Information Systems".

The 30 contributions presented in this volume were carefully reviewed and selected from 86 submissions. The book also contains two contributions from BIS 2019.

At a time when COVID-19 is transforming the tourism industry, this book presents a collection of some of the many contemporary contradictions and inconsistencies apparent in tourism contexts and tourism studies. Increasingly, tourism is regarded as an agent of social and cultural change, in ways which inevitably throw up new and inescapable paradoxes. The chapters draw attention to paradoxes (such as Anglo-Western-centrism/Non-Western imperatives, continued colonisation/decolonisation, political apparatus/people's empowerment, global standards/local dynamics) and their prominence in the tourism field as well as in other disciplines. The volume offers a reconsideration of what may be needed, conceptually and methodologically, in order to equip researchers and practitioners in tourism and related social science fields to better interpret and manage the future of tourism.

This book explores the relationship between space tourism and the discourse in sustainability and futures research. It offers comprehensive information on the current understanding of the space tourism industry and assesses the possible impacts of space tourism on the environment, economics, legislation and society. The volume aims to encourage more dialogue and critical examinations of aspects of space tourism related to future sustainability. From data gathered from empirical research, it provides a vision for the future of sustainable space tourism. It will be of interest to students and researchers in tourism, sustainability and futures studies, as well as individual space tourist 'hopefuls', space tourism industry operators and tourism policy regulators.

This book provides an overview of the recent progress in Francophone tourism geography. It focuses on the theoretical advances in social and cultural geography, whereby the symbolic dimensions of tourism and the creation of tourism worlds are key. It puts forward the tourist conceived as mobile, situated, skilled, reflexive inhabitant of places, which gives all its meaning to the expression "inhabiting touristic worlds". More specifically, this book addresses numerous rarely addressed issues such as the geo-history of tourism, the material cultures of tourists, the digitality and disconnection from digital technologies in National Parcs or the use of knowledge of tourists in metropolises. It gives insights in the specific Francophone approaches such as inhabiting, the urbanity of tourist resorts and the notion of territory in tourist studies. Finally, it provides an overview of the urban dimensions of tourism, place-making in the form of heritage, oasis tourism, sports tourism, production of space in Mexican resorts. As such, the book provides a key read for academics, students and professionals in tourism studies and tourism geography in search for alternative approaches.

This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments. With a population of over 170 million, the country possesses significant possibilities in (domestic) tourism. This book explicates that increasing number of upper social classes along with their affordability to spend on tourism and leisure activities has recalled attention for the development of this emerging industry.

This book comprehensively examines the overall tourism and hospitality contexts in Bangladesh under the lens of current policy and administrative frameworks. In so doing, the contribution of tourism and hospitality industry has been highlighted in the economy of Bangladesh as a means to creating employment opportunities. Further, the book addresses that contributions remain uneven and distributed improperly and to date the tourism industry has not been offered the desired attention in supporting examples in this regard. Nonetheless, tourism and hospitality education and research have been intensifying in recent years across numerous higher academic institutions (e.g. public and private universities) in Bangladesh. This book explores critically the requirement of supportive roles of key tourism and hospitality stakeholders both from public and private domains. Ultimately, the book signifies collaborative and continuous efforts are imperative that partake both the practitioners and the academia in the development and execution of inclusive and functional tourism policy and planning in Bangladesh.

This volume is an essential reference for designing, analysing and reflecting on field research. It advances the literature on gender by taking a specific focus on masculinities. The book is organised into four sections: hegemonic and heteronormative masculinities, performing heteronormative masculinities, situated masculinities and paternal masculinities. The chapters explore the question of what it means to be a 'man' and definitions of masculinities. These reflexive accounts of gendered field experiences further the call for gender positionality in research and will aid tourism researchers and other transdisciplinary scholars. It is a useful tool for supervisors, ethics committee members and researchers (male and female).

This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on 'special interest tourism' and 'niche tourism' as well as more recent research into the interdisciplinary applications of the sociological concept of neo-tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivated individuals, to a collective view of special interest tourists who share common characteristics (e.g., shared values, beliefs and mutual interests) and group structures. This approach provides a better understanding of groupings that are not unified by a common tourism motivation, but brought together by otherwise conditioned commonalities in actual behavior triggered by supply-side contexts (e.g., Airbnb). The book considers tourism micro-segments as consumer tribes (i.e., as symbolic communities) in which individuals are embedded and loosely bound together.

As there is limited research on the collectivist perspective on special interest tourism consumption, in the first part the book's conceptual/theoretical discourse contributes to a better understanding of 'groupings' in tourism behavior but also collectives that are not unified by a common tourism motivation. Presenting international examples, the book explores in Part 2 the group culture of a range of tourist tribes by describing emerging tourism micro-segments, identifying shared identities, and analyzing their collective mechanisms.