経営学・会計学 — 全 下位分類

Analyzing this pervasive aspect of contemporary auditory experience, the book investigates how branding sounds shape the affective contours of consumer culture. Graakjaer utilizes qualitative text analysis to introduce a framework for studying brand sounds, as well as tools for examining sonic distinctiveness and generic sound profiles. Presenting a detailed evaluation of the structure, distribution, and significance of branding sounds for notable global organizations, the book critically assesses one of the most prevalent and significant forms of sound in our sonic environment.

Timely and relevant, The Sounds of Branding is a crucial read for scholars and students of marketing, sound studies, musicology, media, and communications. Graakjaer's assessment of sonic branding in selected case studies will also be valuable for marketing and advertising professionals.

Chapters examine intercultural relations in workplaces globally, as well as exploring educational contexts and power dynamics. Contributors address identity, intersectionality, and migration alongside psychological phenomena across varied circumstances and national settings. Expert authors introduce innovative and pluralistic research methodologies, including embodied storytelling and migration studies. This book implements empirical rigor and theoretical depth to engage with psychology, organizational studies, education, and political science to reflect upon how groups and individuals relate, interact, and adapt to each other.

This insightful book is an essential resource for scholars and students across disciplines seeking to understand intercultural relations. Researchers and policymakers interested in organizational behaviour, social psychology, and occupational psychology will also benefit from the tools provided to effectively navigate an increasingly complex and interconnected world.

The global advertising market is roughly US$1.1 trillion, before accounting for the wider investments firms make in pricing, promotions, loyalty, and customer acquisition. Yet the evidence used to measure these investments is often fragile. Traditional marketing mix models offer operational convenience, while modern econometric methods promise stronger causal identification. In practice, marketing teams must work with short panels, staggered rollouts, overlapping campaigns, platform interference, and competitive responses that make simple before-and-after comparisons unreliable.

Volume 1 of Causal Inference in Marketing: A Practical Toolkit for Panel Data develops the foundations and core panel designs needed to turn those messy data structures into credible causal evidence. Grounded in potential-outcomes reasoning and design-based thinking, it translates causal inference into the language of marketing measurement: incrementality, attribution, budget allocation, and decision-relevant reporting. The emphasis throughout is on clear estimands, credible identification, practical diagnostics, and recognising when the available data cannot support the causal claim being made.

Key Features:

• Provides a practitioner-first framework for causal panel design in marketing, including estimands, assignment mechanisms, support, diagnostics, and reporting standards.
• Covers the core modern panel toolkit, including difference-in-differences, staggered adoption designs, event studies, synthetic control, augmented synthetic control, synthetic difference-in-differences, interactive fixed effects, and matrix completion.
• Includes dedicated treatment of dynamic effects, heterogeneity, interference, and spillovers in advertising, pricing, loyalty, platforms, and marketing effectiveness settings.

Written for data scientists, marketing analysts, econometricians, and applied researchers, this volume is intended for readers who are comfortable with regression and applied statistics and want a rigorous, practical route from marketing panel data to causal evidence. Volume 2 extends the toolkit into machine learning, high-dimensional adjustment, continuous treatments, inference, diagnostics, applications, data systems, reproducibility, and future practice.

Charles Shaw is a Data Science Director at WPP Media, where he leads econometric measurement and optimisation for global brands. His work focuses on causal inference, econometric measurement, Bayesian modelling, machine learning, and marketing effectiveness. He develops applied frameworks for privacy-constrained attribution, media incrementality, platform effects, dynamic pricing, and scalable causal workflows in commercial settings.

The global advertising market is roughly US$1.1 trillion, with digital channels accounting for most of that activity. Marketing measurement therefore increasingly depends on complex data environments: high-dimensional covariates, machine-learning systems, continuous treatments, platform reporting constraints, and organisational pressure to turn evidence into decisions. These settings create opportunities for richer causal analysis, but they also raise difficult questions about validity, uncertainty, diagnostics, reproducibility, and whether an estimated effect is useful for the decision at hand.

Volume 2 of Causal Inference in Marketing: A Practical Toolkit for Panel Data carries the framework of Volume 1 into the advanced and operational half of the book. It extends the core panel toolkit into machine learning, high-dimensional adjustment, continuous and nonlinear treatment settings, threats to validity, inference, diagnostics, applied marketing workflows, data and measurement systems, reproducibility, and open problems. The emphasis throughout is on applying causal principles under the constraints of real marketing data and real organisational settings.

Key Features:

• Develops machine-learning and high-dimensional methods for panel data, including orthogonalisation, cross-fitting under panel dependence, heterogeneous treatment effects, policy learning, regularisation, and double selection.
• Provides a diagnostics and inference playbook covering pre-trends, placebos, sensitivity analysis, bootstrap and randomisation inference, multiplicity, weak instruments, and uncertainty communication.
• Connects advanced causal methods to marketing applications, including media mix models, geo-experiments, platform data, pricing, promotions, customer lifetime value, retention, measurement systems, and reproducible evidence production.

Written for data scientists, marketing analysts, econometricians, and applied researchers, this volume is intended for readers who are comfortable with regression and applied statistics and who want to extend causal design into robust implementation, diagnosis, and reporting. Volume 1 develops the foundations, including potential outcomes, design-based thinking, difference-in-differences, event studies, synthetic control, factor and matrix methods, dynamics, heterogeneity, interference, and spillovers.

Charles Shaw is a Data Science Director at WPP Media, where he leads econometric measurement and optimisation for global brands. His work focuses on causal inference, econometric measurement, Bayesian modelling, machine learning, and marketing effectiveness. He develops applied frameworks for privacy-constrained attribution, media incrementality, platform effects, dynamic pricing, and scalable causal workflows in commercial settings.

Entries address governance, power and the distribution of profits and risks within GVCs. Exploring how production is organized within global networks, the Encyclopedia reflects upon economic, social and environmental upgrading in an evolving landscape. Renowned academics in the field discuss how digitalization, geopolitical tensions, sustainability pressures and corporate strategies are transforming global production. Interdisciplinary in scope, it combines foundational concepts on governance and development with emerging research on social and environmental sustainability, digitalization and geopolitics.

Key Features:

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• Connects analytical concepts to pressing global challenges including inequality, climate change and global trade tensions
• Brings together insights from eminent and emerging scholars from economic sociology, international business and development studies
• Highlights sectoral depth and empirical richness: it includes examples focused on key industries such as apparel, natural resources, agriculture and services

This Encyclopedia is an essential reference for students and scholars of development studies, geography, international management, business and economics. Policymakers as well as consultants and practitioners working in national and international organizations will benefit from its discussion of applications and cutting-edge debates.

Family at Work explores how our family experience - its joys, challenges, and difficulties - affects how we take up our roles and how family dynamics can be re-enacted in the workplace.

Our family in the mind is the family we unconsciously project onto colleagues, bosses, and leaders, attributing characteristics and raising expectations from family roles we have experienced in our early life. Developing awareness and an understanding of what we project of our early experience in a work context can help to shift disruptive dynamics and allow us to be more ourselves, without feeling trapped in repeating family patterns. In this book, the author draws upon her extensive professional experience as an organisational coach and consultant to explore the impact such dynamics have on our working environment.

This is key reading for leaders, family business members, psychoanalysts, organizational consultants, psychologists, HR and business managers, and anyone who wants to understand how family dynamics affect the workplace.

Key Features:

• Presents case studies from diverse countries, regions, and continents
• Includes teaching notes alongside key discussion questions and recommended answers
• Bridges the gap between theory and practice by providing insights into responsible and irresponsible corporate activities

This engaging casebook is an essential resource for instructors, scholars and students of business management, CSR and business ethics. It may also prove useful to managers and professionals worldwide interested in the growing influence of sustainable development.

This edited volume explores the transformative intersections of education, innovation, and sustainability, with a particular focus on Asian economies. Through rigorous research and real-world case studies, it examines how digital technologies including Artificial Intelligence (AI), Machine Learning (ML), and collaborative learning can drive sustainable growth and organizational transformation. The book provides actionable insights into leveraging digitalization to enhance institutional performance, graduate employability, and environmental sustainability, offering a multidisciplinary framework for advancing the UN Sustainable Development Goals (SDGs).

Readers will benefit from case studies on topics such as decarbonization policies, eco-handloom innovations, and corporate governance practices, alongside theoretical discussions on organisational learning, digital knowledge sharing, and innovative pedagogical approaches like collaborative virtual reality platforms. The book also highlights cutting-edge applications of environmental text data mining and sustainable value stream mapping, providing tools for educators, policymakers, and business leaders to foster agile, competitive, and socially responsible organizations. Designed for academics, advanced students, educators, policymakers, and professionals, this volume equips readers with strategies to leverage technology and collaboration for institutional improvement and alignment with global sustainability goals and is an essential resource for those seeking to understand the dynamics of sustainability and digital transformation.

This book critically interrogates sustainable business and finance practices within the unique African context. With increasing stakeholder pressure for sustainability adoption aligned with Agenda 2063 and the Sustainable Development Goals (SDGs), sustainable finance emerges as the pathway to create resilient African economies. Sustainable practices in Africa are anchored on integrating environmental, social, and governance (ESG) tenets into business decisions, creating intersectionality between capital flows and sustainable business goals.

This edited collection delves deeply into sustainable business and finance mechanisms, systems, models, and processes, alongside international best practices. It offers comprehensive assessment of how green finance can unlock sustainable business value in Africa amid unprecedented geopolitical risks. Adopting transdisciplinary and multisectoral approaches with comparative case studies, this book provides practical insights into responsible financial investment models, financial sustainability, sustainable artificial intelligence, green leadership, SDGs, environmental stewardship, green business practices, carbon markets, climate change risks, and sustainability-linked loans from an African standpoint. It addresses regulatory and policy inconsistencies while bridging the gap between theory and practice.

Drawing on theoretical frameworks and empirical studies, this collection equips business practitioners, researchers, policymakers, and postgraduate learners with practical tools to navigate sustainable business and finance complexities in African economies, contributing significantly to global business sustainability discourse.

This book offers a groundbreaking exploration of Human Resource Management (HRM) and Human Resource Development (HRD) specifically designed for the developing and transitional economies of South Asia. Moving beyond traditional Western-centric frameworks, this comprehensive text integrates strategic, cultural, institutional, and technological dimensions of workforce management. It traces the evolution of HRM and HRD from administrative functions to strategic imperatives that drive organizational resilience, productivity, innovation, and sustainable growth within the unique socio-economic landscape of South Asia.

The book provides extensive coverage of essential HR activities including workforce planning, recruitment and selection, training and development, performance management, compensation, employee relations, labour laws, and international HRM. It addresses cutting-edge topics such as AI in HR, HR analytics, workforce agility, multiskilling, gig economy employment, and strategic HR control systems. Through theoretical foundations, practical frameworks, and regionally relevant case studies, it demonstrates how organizations can align human capital with business objectives while balancing efficiency, fairness, and employee well-being.

This essential volume serves undergraduate and postgraduate students in business administration, management, commerce, and related disciplines. It is ideal for MBA, PGDM, and specialized HR programs, as well as executive education participants, HR professionals, consultants, policy analysts, and researchers seeking practice-oriented, regionally grounded insights into Strategic Human Resource Management and Development.

The chapters explore the impact of stressors, including Artificial Intelligence, on workplace wellbeing, evaluating the concepts, history and advice necessary to comprehend the field. Hesketh and Cooper outline the key HR challenges for organisations globally and discuss how these impact performance, both in terms of productivity and financial prosperity. They provoke thought through engaging with common practices that alter the working environment, and give practical guidance for navigating and tackling change.

The Spotlight on Absenteeism, Presenteeism, and Leaveism is necessary for students and scholars in business management and organisational psychology. HR professionals, operations managers and those interested in organisational behaviour will also benefit from the focus on enriching wellbeing within working cultures.

Chapters adopt diverse theoretical and practical perspectives, analysing both the contemporary and future relevance of change studies. Moving beyond instrumental models and towards ethical understandings of the subject, the book is divided into four thematic parts: change towards meaningful futures, change through connection and collaboration, change as social and systemic practice, and change as inquiry, play and praxis. Contributors consider organisations as part of a broader ecosystem in the Anthropocene, presenting new and exciting pathways for studies of organisational change theory.

Scholars and researchers in organisation studies and change management seeking novel approaches and challenging research questions will greatly benefit from the book's forward-looking insights. Its practical suggestions will be of equal interest to change professionals, consultants, and practitioners, as well as leaders engaged in organisational transformations.

The illusion is gone, now the real test begins.

The crisis inside the hive exposed more than a spreading illness. It revealed years of silent compromise, fragile leadership, and systems that could no longer carry the weight placed on them. The hive survived the awakening. But survival and recovery are not the same thing.

As Blair and others step into unfamiliar roles, they face a new challenge: rebuilding trust in a system where confidence has been broken and old behaviors refuse to disappear quietly. Decisions now carry consequences beyond productivity. The future of the hive depends on whether leadership can evolve before fear pulls everything backward again.

The Hive: Volume 2 continues the psychological-thriller journey while shifting from discovery to accountability, execution, and sustainable transformation. Expanding on the leadership, governance, risk, and cultural themes introduced in Volume 1, this installment explores what it truly takes to rebuild organizations under pressure without repeating the mistakes that created the crisis in the first place.

Blending compelling storytelling with practical insight, The Hive: Volume 2 speaks directly to leaders navigating modernization, digital transformation, organizational trust, and the growing complexity of today's connected world.

Because identifying the problem is only the beginning.

What happens next determines whether the hive survives.

Using a combination of short case scenes and role-play opportunities, the authors allow readers to experience building an HR department. They demonstrate how role-play and simulations can be used to create effective, experiential learning environments for complex business topics, incorporating a variety of workplace contexts from startups to multinational corporations. Advocating for simulation-based approaches which align with modern executive education methods and support applied learning, the book imparts practical knowledge on how HR departments are established while developing applied skills in hiring, employee relations and workforce management.

Allowing readers to move beyond theory to practice real-world decision-making, Building Practical Skills in Human Resource Management is an essential resource for faculty members, aspiring HR professionals and instructional educators focused on simulation-based learning. Scholars and students of HR and business administration will similarly benefit from its novel conceptual approach.

Chapters integrate theory with practical frameworks and position reverse logistics as a strategic driver of value creation. These frameworks combine systems thinking with real world applications and engage with future avenues for responsible implementation. Chapters also highlight emerging technologies, including AI, humanoid robotics, as well as the managerial and policy implications of these tools. Ultimately, the book presents actionable insights for those seeking to embed sustainability into digital supply chain ecosystems.

Students and scholars of economics, business, and management, particularly those focusing on sustainable practices and seeking to further their understanding of smart technologies within supply chains, will greatly benefit from the book's detailed and conceptual approach. The book is equally valuable for practitioners and policymakers in digital transformation and management due to its practical insights.

Employing examples and stories from Tolkien's series, Moore outlines basic principles of organization theory and illustrates how management concepts can apply to organizations of any kind. Chapters relate Tolkien's notion of stewardship to sustainability management, discuss how to cultivate 'servant leadership' and examine The Lord of the Rings as a study in good diversity management. The book concludes by exploring the lessons and personal philosophies readers can draw for their own careers as managers, employees and businesspeople in a changing world.

Management Lessons from The Lord of the Rings is an informative resource for scholars and students of business and management, especially those interested in the relationship of management theory to popular culture. It will also benefit managers and practitioners seeking a greater understanding of general organizational theories.

Global in scope, the Research Handbook observes regional challenges, technological developments and key operational issues. Chapters evaluate strategic and operational management perspectives, conduct an in-depth analysis of vertical and horizontal integration strategies in the container shipping industry, and address sustainability and technology development in a shipping and port context, among others. They explore whether the study of maritime logistics is currently undergoing a Kuhnian paradigm shift and conclude by considering future directions for the discipline.

The Research Handbook on Maritime Logistics is an invaluable resource for scholars and students of logistics, supply chain management and operations. Its discussions on ongoing debates and key actors within the sector will also benefit practitioners in business and management and public policy.

Chapters reframe the narrative of the word 'resistance', treating it as a constructive element of the common good. They dissect the myth of technological determinism to advocate for more socially responsible engagements. Proposing imagination as a pathway of resistance, the book examines themes of leadership, technology, property, and management to redefine resistance. It moves beyond binary choices to place faith in the nurture of complex human connections and solidarity, and stresses the importance of belonging as an essential resource for organizers.

Resistance and the Neoliberal Organization is a valuable resource for students and academics of business management, ethics, and trust. Researchers and policymakers interested in sociology and organizational behaviour will also benefit from the insights provided.

This book offers a comprehensive examination of the Customs Tariff-its structure, purpose, and role in global trade by combining economic theory, international governance, practical application, and contemporary policy issues. It begins by introducing the fundamentals of the Customs Tariff and the economic principles behind supply, demand, and the impact of unit taxes such as import duties. It then explores the global institutions that shape tariff policy: the World Trade Organization (WTO) and the World Customs Organization (WCO), explaining their roles in regulating international trade and maintaining the Harmonized System used worldwide.

A substantial portion of the book focuses on the structure and mechanics of the tariff itself, including commodity codes, General Interpretative Rules (GIRs), duty rates, tariff engineering, quotas, and non-tariff measures such as anti-dumping and countervailing duties. It explains how tariffs function as fiscal tools, regulatory mechanisms, and political instruments-covering topics like tariff inversion, protectionism, and the weaponization of tariffs in foreign policy.

The book also addresses modern trade challenges, including supply-chain risk, rules of origin, trade creation and diversion, and the operation of free-trade agreements and customs unions. It highlights the importance of competence and awareness among traders and customs professionals when navigating tariff systems. Later chapters examine recent U.S. tariff policies, including Section 301 and 232 actions, and discuss how tariffs are used to protect domestic industries or influence international behavior. The book concludes by considering the growing role of artificial intelligence in tariff classification and compliance, and reflects on the future of tariff policy in an evolving global trade environment.

Exploring decision making and strategy in turbulent contexts, expert scholars emphasize the need for leaders to find ways to adapt to unexpected changes, risks and crises. The book also outlines how to design resilient and sustainable organizations, and gives best practice on managing knowledge workers in a virtual, multicultural and interconnected world.

Scholars and students of international business will find this book an essential resource, especially those seeking insights on how the field is impacted by geopolitically unstable conditions. Contributing authors also provide creative solutions for practitioners and business leaders amid ongoing crises within international relations and business.

Business Analytics and Artificial Intelligence provides an in-depth exploration of the intersection of business analytics, machine learning, and artificial intelligence (AI). Tailored for undergraduate, graduate, and professional learners, it equips readers with the knowledge and skills to leverage data-driven insights and AI technologies for strategic decision-making, operational optimization, and innovation in a dynamic global business environment. This book bridges the gap between theory and practice by:

- Introducing the foundational principles of business analytics and AI

- Demonstrating the integration of advanced AI techniques into business analytics processes

- Providing a unified guide to business analytics and machine learning with a focus on real-world applications

- Presenting a clear, practical, and accessible framework to harness AI and machine learning for solving complex business problems, optimizing operations, and driving innovation

- Exploring the ethical, legal, and social implications of AI in business contexts

- Presenting case studies and real-world applications from diverse industries to showcase best practices.

The textbook combines foundational concepts, advanced techniques, and hands-on applications, catering to readers with varying levels of technical expertise. It includes global perspectives of BA and AI, case studies, practical examples, and coding snippets (in Python or R) to help readers implement AI-driven solutions in their organizations. Topics span predictive analytics, machine learning, data visualization, natural language processing, and decision support systems, emphasizing how these tools empower businesses to stay competitive and ensure operational sustainability.

Healthcare has always involved travel, with people journeying to places traditionally known for healing or to seek out specialist medical expertise that may not be available more locally. More recently, medical tourism has grown at an unprecedented pace, often driven by commercial interests. When something goes wrong far from home, however, the consequences can be severe.

This groundbreaking book challenges the status quo of medical tourism, shifting the focus from competition and volume to what truly matters: value, safety and accountability. It explores the realities of cross-border care, from the motivations behind patient travel to the complex web of facilitators, insurers and providers that shape the journey. With a critical eye, it addresses the recurring challenges of incomplete information, unclear responsibilities, poor follow-up and avoidable harm and will educate, inform, guide and inspire stakeholders to integrate sustainable practices in medical tourism.

Key Features:

? Explains why patients travel to gain faster access, cultural comfort and services unavailable at home.

? Uncovers the hidden complexities including coordination gaps, ethical dilemmas and environmental costs of cross-border care.

? Explores the role of technology and how digital tools can enhance safety-or create new risks.

? Provides a roadmap for the future with practical tools and measurable indicators to ensure care is safe, sustainable and trustworthy.

Written for clinicians, managers, facilitators, insurers, policymakers and patients, this book provides actionable insights, emphasizing environmentally friendly practices, ethical considerations and high-quality patient care needed to transform medical tourism into transnational healthcare that prioritizes outcomes over promises.

Chapters examine the underlying reasons for changes in services, such as worker-led adjustments, user contributions, formal development projects and new technologies including AI. Contributors explore innovation as a continuous, collective process that creates ongoing patterns of behaviour shaped by employees, users and wider society. The book advocates treating the topic as a social ontology, while emphasizing the importance of legitimacy, recognition and collective learning.

This is an essential resource for students and scholars of economics, political science and sociology looking to develop new approaches to service innovation. Policymakers, practitioners and managers seeking a better understanding of public value creation will also benefit from its deep insights into public sector innovation.

Beyond the Lean Strategy Canvas, the authors provide practical frameworks and tools for analysing the economic market - including customers, competition, and risks - and translating tactics into disciplined execution. The Lean Strategy Development is grounded in research and enriched by startup case studies and interviews across multiple ecosystems. It explores the impact of integrating AI-enabled decision-making and sustainability considerations into the logistics of maintaining agility. The authors' experience of mentoring businesspersons acts as a foundation to present clear and actionable approaches to building schemes in unsettled environments.

Researchers and academics of business and operations management will benefit from the book's contributions to the intersection of strategic management and entrepreneurship. This is an essential read for early-stage business founders due to its structured yet agile approach tailored to startup realities.

Moving beyond a narrowly economic perspective, the Handbook conceptualizes the firm as a multi-dimensional institution embedded in complex environments. Contributions address core themes such as economic coordination, organizational design, and legal structure, while also engaging with issues of social and political legitimacy. Rather than advancing a single unified model, the volume positions the 'Theory of the Firm' as a broad and evolving research agenda for understanding contemporary organizational forms. It highlights the analytical value of pluralism and the necessity of interdisciplinary approaches to capturing the complexity of modern firms.

The Handbook on the Theory of the Firm is an essential resource for scholars and students in economics, strategic management, international business, corporate law, and governance. It will also be of interest to policymakers and public-sector researchers concerned with how firms interact with markets and with legal, political, and societal environments.

This book provides a theoretical and practical guide to the consultancy cycle, the core framework used by occupational psychologists to deliver evidence-based interventions in organisations.

As organisations face rapid change and workplace challenges, occupational psychologists need to apply a structured approach for their interventions to ensure they add value, maintain good relationships with clients, are ethical in their practice, and use an evidence-based approach. Applying Psychology to Consulting breaks down each stage of the consultancy cycle, offering clear explanations, established theories and frameworks for each stage, real-world case studies, expert voices, and practical tools. Bridging the gap between academic theory and real-world consultancy, the book equips readers with the skills to manage their work confidently and perform to a high standard.

This book will appeal to students of occupational and organisational psychology, and those undertaking a professional doctorate in occupational psychology, as well as early-career occupational psychology practitioners and experienced consultants looking to refresh and build on their knowledge.