経営学・会計学 — 全 下位分類

This book offers readers a China-centric and people-focused practical guide to achieving sustainable Outward Foreign Direct Investment (OFDI) success in an increasingly polarized world.

It is written for Chinese leaders at all management levels who are engaging in OFDI or planning to do so. It highlights essential policy and process changes and emphasizes and illustrates the advantages offered by leveraging Chinese cultural values, attitudes and resultant behaviours in a global context. It also offers valuable insights into effective dealing with Chinese companies for foreign company executives and foreign government policy-makers and officials in target and host nations, as well as for those engaged in Foreign Direct Investment (FDI) in China. The book contains extensive Chinese company and industry case examples and topic-specific findings, plus analysis of individual Chinese companies' successes and failures, as well as appropriate strategic and operational best practice for both Chinese and non-Chinese companies involved in cross-cultural mergers and acquisitions.

This is a practical book of interest to Chinese business managers, Human Resources and strategic planning executives, as well as non-Chinese practitioners interested in understanding Chinese companies and culture.

Mastering Networking for Career Success is an essential resource for preparing students for the modern professional world. Networking is no longer just about exchanging business cards; it is about building meaningful, strategic relationships that lead to real opportunities. Yet many students and early-career professionals struggle with it, held back by self-doubt, fear of rejection, and a lack of clear strategy. This book offers a practical, psychology-driven approach that transforms networking from a daunting task into a teachable, actionable skill.
Ideal for career development, business communication, or professional practice courses, this book provides students with:
* tools to build confidence and initiate authentic conversations
* apply the three-second rule to overcome hesitation
* use the eight-second rule to make strong first impressions
* create a Networking Action Plan using SMART goal
* navigate digital networking and cultural barriers
* understand the emotional and strategic aspects of building long-term professional relationships.
With its modern, inclusive, and student-friendly approach, this book serves as a comprehensive guide for developing one of today's most critical soft skills. Whether integrated into classroom discussions, assignments, or career prep workshops, it empowers students to build a network that supports their goals, both online and offline.

The Evolution of Management Accounting traces the history of management accounting from the Industrial Revolution to the twenty-first century, with a particular focus on developments in the UK and the US.

In this book, the author identifies the main forces that shape accounting, as well as themes recurring throughout its history, including:

• The limitations of actual costs;
• The dangers of variance analysis;
• The tension between variable and full absorption costs;
• The search for performance measures that are both effective and easily understood.

By highlighting the importance of historical context for a rounded understanding of each topic, this text positively informs readers' decision-making in practice. The book offers a thorough analysis of sometimes neglected topics, especially the contribution of management accounting to pricing, the Beyond Budgeting movement, and the impact of technology and the emerging environmental, social, and governance agenda.

This book constitutes an accessible resource to any cost and management accounting courses adopting a historical approach. Alongside students and educators, the book will also be valuable to practitioners, thanks to its in-depth coverage of real-life examples.

Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.

Readers will gain practical knowledge of how to develop, implement and evaluate effective social change programmes through this concise guide. It delivers these benefits through a structured six chapter approach covering essential concepts, behavioural strategies, planning methodologies, evaluation techniques and organisational integration, with practical tools and real-world case studies from diverse global settings.

This book serves both students studying various courses with modules on influencing behaviour for social good and professionals in government agencies, NGOs and for-profit organisations interested in creating social value.

This book is supported by case studies, the STELa toolkit with over 30 planning tools, links to key readings and connections to training provided by the International Social Marketing Association.

This book advances a unifying argument that resilience is not a fixed trait, sector-specific response, or technical solution, but a dynamic, context-sensitive capability that emerges through strategy, learning, institutions, and social relations.

Across its 16 chapters, the book brings together diverse empirical settings and theoretical lenses to show how resilience is constructed and enacted in conditions of uncertainty, constraint, and disruption. From organisations and value chains to entrepreneurs, universities, financial systems, digital infrastructures, and public institutions, the chapters collectively demonstrate that resilience is shaped less by isolated resources and more by alignment across systems, actors, and environments. The book challenges celebratory or simplistic narratives of resilience by revealing its ambivalence: while resilience enables survival, adaptation, and innovation, it can also mask structural failures, shift responsibility onto individuals, and normalise precarity when institutional support is weak. A recurring theme is that resilience is strongest when embedded in learning processes, inclusive governance, ethical values, and long-term capability-building rather than short-term coping or compliance.

By integrating perspectives from strategy, entrepreneurship, innovation, education, development, systems thinking, and cyber governance, the book offers a coherent yet pluralistic framework for understanding resilience as a socio-technical, organisational, and political process. Overall, it positions resilience not as an end state to be achieved, but as an ongoing practice of navigating risk, mobilising resources, and shaping more sustainable, just, and adaptive futures across global and local contexts.

This book critically examines the intersection of influencer marketing, mental health promotion, and contemporary constructions of masculinity.

Focusing on male influencers in the United Kingdom, this study considers how Instagram has created space for the public expression and destigmatisation of male vulnerability while simultaneously commodifying mental health discourse. It explores how male fashion and lifestyle influencers leverage their branded selves, including through commercial partnerships, to frame mental health within commercial and cultural contexts, blurring the boundaries between wellness, self-care, and consumerism. Drawing on qualitative case studies and thematic content analysis of social media outputs, the author interrogates the ethical and regulatory gaps surrounding influencer promotion of wellness goods and services, raising urgent questions about accountability, transparency, and the monetisation of emotional well-being in digital advertising culture. Finally, this book introduces the concept of 'algorithmic depression' to describe how influencers' narratives of mental health are not only shaped by personal and cultural forces but also structured by platform algorithms that influence what forms of emotional expression are made visible, valued, and circulated.

Researchers and advanced scholars across Communication, Advertising, Mental Health, and Gender Studies will find this a timely interdisciplinary intervention.

Understand the reality of contemporary organizational leadership with the third edition of this critical, thought-provoking textbook.

Through an analysis of key theories and topical issues such as innovation, gender, power, ethics and environmental sustainability, the authors deftly illustrate how leadership cannot be extricated from the wider organizational context and why leadership is increasingly seen as a shared endeavour between leaders and followers.

Key updates to this edition include:

• New chapter on Leading During Conflict and Extreme Contexts
• New chapter on Dark Leadership
• New content on Artificial Intelligence is now woven throughout each chapter
• Eleven new case studies, including case studies on Harrods, the Norwegian police service, Saudi Arabia, AI development, Generative AI and urban renewal in Bilbao.

This is an essential guide to leadership for undergraduate and postgraduate students, as well as practitioners working in the field.

John Bratton is Honorary Professor in the Management School at Queen's University Belfast, Northern Ireland.

This book presents an at-home ethnography of innovation and innovation workers within a cross-functional engineering team in the medical device industry. Written from the position of a natural insider, it combines theoretical engagement with detailed accounts from the often forgotten organizational members research fieldwork, namely the workers themselves. Focusing on often overlooked organizational actors, the study follows engineers through their daily work and life at work during a period of heightened program tension as deadlines intensify.

Attending closely to the team's social practices and their innate roots, the book examines how work is organized, negotiated, and enacted across R&D and clinical sites, where engineers encounter the needs of clinicians and potential users, at times in surprising ways. Alongside ethnographic description, the analysis engages practice-oriented theory to explore moral, identity, power, and tactical dimensions of organizational life, and their relationship to broader ontological structures of work. The book develops a conceptual model and analytical framework for interrogating the conditions, meanings, and lived realities of work and worklife, revealing the depth and humanity embedded in everyday organizational practice as life at work.

This book explores how creativity is being redefined in the age of artificial intelligence and information overload. Tracing the evolution from Drucker's knowledge worker to Florida's creative class, it examines how generative AI reshapes work, decision-making, and measurement. Drawing on major psychological thinkers such as Mihaly Csikszentmihalyi, Teresa Amabile, Daniel Kahneman, and Herbert Simon, it connects creativity research with cognitive science and behavioral decision theory. By combining management theory, creativity studies, and historical insight, the book reveals what remains uniquely human in a world increasingly shaped by algorithms.

Readers will gain a nuanced understanding of creativity as a dynamic human capacity rather than a vague buzzword or mystical gift. The book clarifies key distinctions-between abilities, skills, and competences; between Big-C and little-c creativity; and between algorithmic novelty and human originality rooted in intention and cultural meaning. It integrates major psychological traditions, from Guilford and Torrance to Boden and Sawyer, while critically engaging with contemporary definitions such as those proposed by PISA and the OECD. Through historical examples, theoretical reflection, and contemporary cases-including the role of AI in creative production-the book shows how creativity operates cognitively, socially, and culturally. It equips leaders, educators, and professionals with conceptual tools to cultivate creativity intentionally, without romanticizing it or reducing it to measurable output alone.

At its core, this book argues that creativity remains the decisive strategic advantage in the AI era - but only when organizations consciously design environments that protect attention, nurture intrinsic motivation, and cultivate reflective leadership. Written for scholars, managers, policymakers, and advanced students in management, innovation, and education, it provides a rigorous yet accessible framework for navigating creativity, knowledge, and human agency in the algorithmic age.

This book is a practical, research-informed, and deeply accessible guide for mid-career professionals who feel the growing pull to rethink their relationship with work and intentionally shape their next steps. Drawing on design thinking, Lean management principles, continuous improvement, adult development theory, and real-life stories from individuals navigating major transitions, the book introduces a structured Life Design framework specifically designed for people aged 40-60. Unlike traditional retirement planning books that focus almost exclusively on financial readiness, this book reframes the "second act" as a multidimensional life phase defined by purpose, well-being, creativity, contribution, identity, and freedom.

Through clear tools, reflective exercises, and real examples, readers learn how to imagine, prototype, and implement a second act that fits their values, personality, strengths, and aspirations. At its core, the book operationalizes life design using the same disciplined, iterative thinking that drives successful organizational transformation. Readers are guided through foundational clarity - identifying their purpose, values, and grounding beliefs, and readiness across health, wealth, and purpose - before moving into structured exploration.

The IDEA Cycle (a personal adaptation of the Lean Plan-Do-Study-Act cycle) serves as the engine of experimentation: readers generate hypotheses for possible next-chapter paths, design and run small prototypes, evaluate results, and refine their direction. Tools such as the Life Design Purpose Wheel, Life Design Playbook (a personal A3), Foundations Readiness Check, and a simplified fishbone diagram bring structure to questions that are often emotional, ambiguous, and overwhelming. These tools have already been piloted with coaching and workshops, demonstrating both usability and meaningful impact. The methodology is grounded in more than two decades of Lean practice, including the author's experience as a Certified Lean Leader, Six Sigma Black Belt, and Kaizen Fellow.

This book serves as a valuable resource for understanding the powerful synergy between two essential improvement management methodologies-Lean Six Sigma (LSS) and the Theory of Constraints (ToC). The authors expertly illustrate how integrating these approaches can result in substantial enhancements in organizational efficiency, particularly within the realms of continuous process improvement and key operational performance indicators. This comprehensive book offers a deep dive into the potential benefits of merging LSS and ToC, providing readers with practical insights and strategies for achieving optimal results in their business operations.

Lean Six Sigma and the Theory of Constraints: Tools, Case Studies, and Synergies uniquely combines two powerful methodologies, LSS and ToC, demonstrating how their integration can enhance operational efficiency and drive superior business outcomes. By providing a wealth of research findings, this resource substantiates the theories and methodologies with real empirical evidence. It establishes a robust theoretical framework for both LSS and the ToC, equipping readers with a comprehensive understanding of these methodologies to effectively implement them in practical settings. This book includes case studies and essential tools such as the DMAIC cycle, VSM, Kanban, Five-Step Focus, and bottleneck identification tool, among others.

Readers will gain insights on how to leverage these tools to identify waste, reduce variation, and eliminate constraints, resulting in tangible enhancements within organizations.

Social Entrepreneurship: A Practical Introduction, 2nd Edition, equips aspiring entrepreneurs with the tools needed to design and launch organizations that create positive social change in their communities. This accessible textbook demonstrates that social enterprises are a valuable part of the community development toolbox.

Readers will gain practical knowledge on key aspects of social entrepreneurship, including value creation, business planning, impact measurement, and scaling up. The book presents different social enterprise business models with analysis of their strengths and weaknesses, enabling readers to select the most effective approach for their context. Updated cases and examples showcase real-life social enterprises across North America, South America, Europe, Australia, Africa, and the Caribbean, while discussion questions support reflection and learning. A downloadable workbook provides practical support with checklists and social impact measurement tools, and an instructor manual containing test questions and experiential exercises is available as a digital supplement for adopters.

This book is ideal for students taking introductory courses in social entrepreneurship and community development at undergraduate and graduate levels. It will also be valuable for practitioners, community organizers, and anyone involved in launching or managing social enterprises on the ground who seeks a practical guide to creating sustainable social impact.

Faced with technological disruptions, ecological challenges, and social transformations, organizations must rethink how they design and implement strategy for sustainability and decarbonisation.

This book invites readers to rediscover strategy as a dynamic, creative practice rooted in transitions and innovation. Moving beyond conventional frameworks, it blends conceptual foundations with practical illustrations, offering a fresh perspective on navigating uncertainty and driving sustainable organizational renewal. Chapters demonstrate how creativity, values, and imagination can become critical levers for strategic action, enabling organizations to reinvent themselves in contexts of transition. Pedagogy includes chapter objectives, boxed examples, international case studies, questions with guided answers, and a glossary of key terms, to support both teaching and learning. This book equips future leaders to embrace uncertainty, innovate responsibly, and design strategies that are sustainable, decarbonised, and impactful.

Essential for students of strategic management, innovation, sustainability, and organizational change.

The book is supported by supplementary online resources in the form of PowerPoint slides.

In today's volatile business environment, professionals face relentless pressures that erode confidence and self-esteem. Too often, worth is confused with performance-rising with each "victory" and collapsing with every "defeat." This book challenges that cycle, showing how true self-esteem can remain steady, resilient, and empowering without tipping into arrogance or slipping into impostor syndrome.

Drawing on proven techniques, it demonstrates how resilience means bouncing forward from setbacks rather than retreating, and how self-worth must be distinguished from efficacy. By breaking free from herd mentalities, external validation, and self-doubt, leaders and teams can reclaim their autonomy, project confidence, and thrive in times of disruption.

The methodology outlined here equips readers to:

• Gain rapid acceptance of ideas and accelerate career growth in any organizational setting

• Improve health and well-being by reducing stress, guilt, and fear

• Achieve greater success in entrepreneurial ventures, partnerships, and solo practices

• Develop a clear, independent perspective on business and the world

• Build trust in one's own judgment, enabling faster, more confident decision-making

This book is a practical guide to cultivating self-esteem as the foundation of resilience, adaptability, and leadership. It empowers professionals not just to survive change -- but to lead it.

Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice.

Offering a complete introduction to the topic, this book covers practical and creative skills while raising central theories of communication and knowledge around the impact of advertising. Topics include a short history of the industry, branding, writing briefs and de-briefing, conceptualising, art direction and copywriting. Readers will also be introduced to consumer behaviour to understand their target audience and key theories around persuasion, rhetoric, semiotics, colour theory and meaning transfer. Each topic is offset by tasks and tips which encourage students to engage with and understand its moral implications: from environmental impacts, to stereotyping and representation. With activities in every chapter, this book takes a scaffolding approach to learning, guiding readers from the basics up to landing their first job in the industry and reinforcing knowledge along the way. A concluding chapter offers guidance on portfolio layouts, CV content, interview preparation, networking skills and applying for competitions.

This is an essential read for anyone undertaking courses in Creative Advertising, Marketing and , while also being a useful resource for courses in Graphic Design, Public Relations, Media and Sustainability.

e-Resources for instructors include an example syllabus, extra reading list, class activities and additional advertising briefs.

The future belongs not to those who maintain the status quo, but to those who can envision and create systems that allow humanity and our planet to flourish together. This book is an invitation for you to become an evolutionary leader.

As we face unprecedented polycrises-climate change, social inequality, economic instability-traditional leadership approaches are proving inadequate. This groundbreaking book challenges business leaders to transcend conventional thinking and become architects of a more sustainable, abundant future. Drawing on Buckminster Fuller's visionary framework and cutting-edge systems thinking, this book offers more than theory-it provides a practical pathway to becoming an evolutionary leader capable of addressing our most complex challenges. It presents seven transformative competencies that elevate you from problem-solver to systems transformer and actionable strategies for designing innovations that serve people, profit, and planet simultaneously.

While other books merely diagnose global challenges or present utopian visions, this work bridges the critical gap between awareness and action. It is for forward-thinking executives, entrepreneurs, social innovators, policy makers, and change agents committed to creating meaningful impact and collaborate in an interconnected world.

This book offers an innovative alternative methodology for managing negotiations grounded in the lived experiences of Mohandas Karamchand Gandhi and Nelson Mandela. Drawing on behaviourographic analysis of their speeches, writings, and life episodes, the work introduces the conceptual framework of "state of relatedness" and five tangible relationship frames - inclination, influence, interpretative, interaction, and issues handling - that underlie all negotiated engagements. The book demonstrates how Gandhi and Mandela navigated power negotiators, profit negotiators, and polarising negotiators through their unique perspectives, competencies, and sensitivities, ultimately embodying the construct of the "Zero Negotiator" leaders who respond to near-impossible challenges through self-renunciation imbued with larger purpose. Through comprehensive literature review, case studies, and actionable insights, the methodology reveals pathways for managing negotiations in struggles against injustice, inequality, and discrimination.

The work presents managing negotiations ideas including Actionable Consequentialism, Mobilisational Managerialism, Combative Resistance, Secular Mobilisation, Redemptive Magnanimity, and Emancipatory Holism. It will be essential reading for postgraduate and doctoral students in Sociology, Social Work, Public Policy, Public Administration, Management, Law, and International Relations, as well as negotiations scholars, practitioners, trainers, and civil administrators seeking transformative approaches to conflict resolution in domestic and international contexts.

This book introduces emerging artificial intelligence (AI) technologies and their potential to reshape the marketing landscape, offering a forward-looking perspective on the future of marketing strategies. It leverages AI for enhanced customer engagement, brand building, and business excellence. From understanding customer behaviour in the AI era to strategically integrating AI-driven technologies, Artificial Intelligence for Marketing Strategies: Real-Life Applications and Case Studies provides actionable insights and practical tools for predictive market insights, data-driven decisions, and innovative customer engagement.

Features

* Insights into how AI redefines customer behaviour analysis and enhances data-driven strategies.

* Practical guidance on embedding AI tools like predictive analytics and machine learning into marketing workflows.

* Detailed analysis of how chatbots and conversational AI elevate customer experiences and strengthen brand positioning.

* Predictive analytics discussions for forecasting market trends and achieving business goals.

* Real-world examples showcasing the practical applications and outcomes of AI-driven marketing initiatives.

This book is for professionals, scholars, and decision-makers looking to navigate the transformative potential of AI in the modern marketing landscape.

Data-Driven Marketing Analytics: Research Methods and Analytical Tools bridges the gap between traditional marketing research and modern big data analytics, offering a step-by-step guide to transforming data into actionable insights.

Readers will gain practical skills to design and manage research projects, predict customer behaviour, and uncover hidden patterns in purchasing data. The book delivers these benefits through hands-on exercises, shareable datasets, and visual workflows, ensuring accessibility for users without coding experience. Key features include real-world case studies, interactive examples, and tools for segmentation, forecasting, and strategic decision-making.

This book is tailored for postgraduate students, researchers, and marketing professionals seeking to master data-driven decision-making. It is ideal for advanced courses in Marketing Analytics, Management Information Systems, and Business Statistics.

The book is supported by a comprehensive online repository containing over 100 ready-to-use files, including datasets, Excel solutions, SPSS files, and Orange workflows.

Becoming a Self-Differentiated Leader offers a transformative framework to understand why ruptures in communication happen and equips readers with the tools to overcome them.

Authentic leadership potential hinges on bridging the gap between the sway of external pressures and your own internal compass. Drawing from decades of experience in psychology, executive leadership, and coaching, the authors provide a psychological and theoretical understanding of secure and insecure attachments, relational systems, and how they feed into our everyday motivations, behaviors, and decisions. This book uncovers the hidden dynamics of Loyalty Contracts - the spoken and unspoken agreements we make with ourselves and others that can quietly erode leadership, fuel burnout, and diminish impact. Each chapter equips readers with practical tools as well as case studies to seamlessly elevate your leadership effectiveness, breaking free from self-sabotaging tendencies that can lead to relational and organizational dysfunction, stagnation, and breakdown.

Whether you are a business leader, executive coach, manager, mentor, HR professional, organizational psychologist, or pursuing your own journey of self-differentiation, this book delivers the tools, insights, and practices required to lead and thrive in the age of artificial intelligence.

Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising theories and evaluates their relevance within today's evolving media environment.

Building on earlier editions, the book is grounded in a contemporary definition of digital advertising that provides a conceptual foundation for understanding digital advertising as a dynamic, multifaceted system. Across the volume, contributors explore how advertising operates across platforms including social media, mobile environments, video, gaming, and AI-driven systems. The book examines developments such as artificial intelligence, computational advertising, personalization, immersive media, and algorithmic processes, and considers how these forces are transforming how advertising messages are created, delivered, and evaluated. The volume brings together diverse theoretical perspectives to reassess foundational models of persuasion and audience response in light of contemporary digital conditions. Contributors examine how evolving forms of interactivity, data use, and platform dynamics shape consumer cognition, engagement, and behavior.

Providing both a rigorous theoretical foundation and a forward-looking research agenda, Digital Advertising Theory is an essential resource for scholars, students, and professionals in advertising, marketing, communication, media studies, and psychology.

This book develops a general theory of synthetic data as an emerging object of corporate and financial law. As artificially generated datasets increasingly inform credit modelling, stress testing, ESG disclosure, algorithmic governance, and supervisory experimentation, they are transforming the informational foundations of market life. In modern markets, knowledge is no longer simply observed; it is increasingly constructed.

It argues that, once informational premises are engineered rather than discovered, law can no longer be limited to regulating the use of data. It must also govern the conditions under which data are generated and rendered authoritative. Drawing together corporate governance, financial regulation, prudential supervision, data protection, and AI law, it develops a unifying framework-Bounded Simulation Governance-through which synthetic informational environments become legally intelligible.

At the core of the argument is the concept of simulation risk: a distinct form of systemic vulnerability arising when institutions rely on shared generative environments, with the result that hidden coordination, informational monoculture, and correlated fragility take shape across formally independent actors. Synthetic data thus emerge not merely as technical artefacts, but as legal infrastructures of judgment, discipline, and oversight.

Combining doctrinal analysis, institutional practice, and normative reconstruction, this book offers an original account of how law must adapt when artificial informational worlds become integral to corporate governance and financial regulation.

Family business governance is often thought of as a set of formal policies and structures that every family business should adopt. This is misleading. This book introduces the concept of Natural Governance to broaden the debate and explains how family businesses are actually governed effectively using a combination of informal and formal processes.

Written by Ken McCracken, who has worked as an adviser to family business over many years and gained significant insight, the book provides a framework to describe and sustain Natural Governance, and challenges some popular views about how family businesses should, or do in practice, behave and progress. It describes the more informal governance practices and processes that first emerge spontaneously in a family business, which are sustained by the natural inclination of a family business to move forwards by doing more of what has worked well in the past while trying to avoid repeating previous mistakes.

This book is an essential read for any member of a family business, as well as all professionals who provide services to family businesses. It will also interest researchers and teachers who want to explore this neglected area of family business governance.

Women Leaders in Central and Eastern Europe: Organizing, Politics, and the Path to Change is a groundbreaking edited volume that redefines leadership through the lens of women's experiences across a historically and culturally unique region. Drawing on rich, qualitative narratives, the book explores how women have led transformation in politics, public institutions, and organizational life in Central and Eastern Europe. This concise and compelling volume features case studies of individual women leaders, each situated within their country's socio-political context. Highlighting leadership as a practice of meaning-making and collective action, the book challenges dominant Western models centered on hierarchy and individualism. Instead, it offers inspiring accounts of resilience, cooperation, and visionary organizing. Each chapter includes analysis and reflections that bridge personal stories with wider themes in organization and gender studies. Ideal for researchers, scholars, students, and practitioners in organization studies, management, leadership, gender studies, and Central and Eastern European studies, this book is a vital contribution to the global conversation on inclusive and alternative leadership models. It also serves as an invaluable resource for educators and professionals seeking diverse perspectives on organizing and governance.

From designing ethical communication to addressing scandals through crisis communication strategies, this text explores the multiple communication challenges and opportunities companies encounter when faced with a scandal.

This book combines theories, strategies, and tactics of risk and crisis communication with corporate communication and ethics to create a holistic view of why scandals occur and how readers can join organizations as ethical communicators and leaders. It contains 70 real-world examples of corporate scandals, as well as templates for designing social media, safety, and organizational apology plans. The book concludes with two full-scale exercises that students and/or organizations can use to practice crisis communication strategies. For future crisis communicators, the book offers a look at the cycle of preparedness and response to crisis, while also filling gaps in designing ethical organizational cultures that can avoid scandals in the first place.

Managing Corporate Scandal is designed for corporate communications, crisis and risk communication, and public relations classes at the upper-division undergraduate or beginning graduate level.

Accompanying digital resources include further case study video links, additional crisis exercises, reflections, and assignments. Please visit www.routledge.com/9781041225317.

In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop's strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.

Through a research-driven analysis of K-pop's content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pop's strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.

This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.

This groundbreaking book addresses a critical gap in business education by examining the influence of chattel slavery on modern management practices. It challenges conventional teaching methods and exposes how ignoring this history perpetuates systemic racism and White supremacy in business education. Through qualitative interviews with faculty nationwide, this book offers a fresh perspective on how historical practices of cruelty and coercion continue to shape today's management strategies. Readers will gain a comprehensive understanding of the deep connections between chattel slavery and contemporary management practices. The book provides compelling arguments and evidence that highlight the need to integrate this historical context into business education. By adopting a symptomatic approach, as advocated by behavioral scientist Edgar J. Ridley, the book presents innovative ways to address symbolic behaviors that perpetuate racism and inequality in the workplace. This book is essential for business educators, management students, and researchers interested in the intersection of history, race, and business practices. It is also valuable for professionals committed to creating more equitable and socially responsible business environments. By bridging historical insights with contemporary issues, this book equips readers with the knowledge and tools to challenge and transform traditional business education.

Martech Management: Aligning Marketing Technology with Business Strategy offers a clear and practical guide to navigating the complex world of Marketing Technology (Martech). This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.

Offering a step-by-step process for identifying objectives, understanding stakeholder requirements, and creating business process maps, this guide helps readers confidently navigate the Martech landscape and make informed decisions. Each chapter includes key definitions to clarify technical concepts and terms, extensive notes to provide background and context, and discussion questions to encourage critical thinking and conceptual understanding. Real-world mini-cases and a thoroughly developed case study about an Indian pharmaceutical firm that successfully implemented a Martech makeover help students relate theory to practice.

Providing the knowledge and tools needed to harness Martech effectively, this text is recommended reading for postgraduate and executive education students studying digital marketing strategy, business process management, and digital business more generally, as well as Marketing professionals. It is rooted in the author's extensive background in managing marketing in big firms and small.

Supplementary resources include an Instructor's Manual, Lecture Slides, Exam Questions, and In-class Exercises and are available at martechmgt.com.

Conflict is inevitable in today's business environment, but it can be managed constructively. This book offers a comprehensive exploration of the fundamental mechanics of negotiation and mediation, equipping readers with the tools to navigate and resolve conflict effectively.

Blending theory with practical applications, Essentials of Business Conflict Resolution demonstrates how successful organizations address internal and external conflicts to encourage growth, collaboration and resilience. Adopting a problem-solving approach, the book explores the behaviors and skills essential for conflict resolution, including communication, decisiveness, and active listening. It examines how organizational structures influence conflict management and highlights strategies to streamline resolution processes, prevent crises, and create positive cultural change. Readers will gain insights into the stages of leadership, the role of peer review committees, and the critical functions of crisis managers and ombudspersons. Key features include: * clear and accessible explanations of negotiation, mediation, and conflict resolution techniques, designed for readers with no prior knowledge. * real-world business examples that bring theoretical concepts to life, offering practical applications for students and professionals alike. * interactive exercises and group discussions in the appendix, encouraging readers to engage deeply with the material and apply it to real-world scenarios.

Whether preparing for a career in leadership or seeking to enhance team effectiveness, Essentials of Business Conflict Resolution teaches readers to recognize the root causes of conflict, apply constructive communication strategies, and develop actionable plans to address workplace challenges.